You've been told to do this (or that) and it will be the magic bullet you've been looking for. The reality is marketing is all about testing what works best for your business and audience.

In this episode, I chat with Elizabeth Goddard. Elizabeth is an online business strategist/coach and was personally invited to become one of the first four ConvertKit Certified Experts. When she’s not supporting online business owners to dream bigger, reconnect with their message and implement faster, you can probably find her watching trashy TV and answering ConvertKit questions on Facebook.

We explore the beliefs that fuel scarcity mindset and provide tips you can use to bypass your fears and embrace an abundance mindset long term.

In this episode, I'm joined by rockstar entrepreneur Tasha Booth. Tasha is a podcaster, mentor, and Online Business Manager for successful course creators and coaches. She is the CEO of The Launch Guild - an Online Business Management & Virtual Support Agency which supports coaches and course creators with everything from podcast development to systems creation, from daily business management to 6-figure launches.

Did you know that sending out broadcast emails to your entire email list is actually hurting your conversion rates?

But there are strategies you can do with email marketing that make your email subscribers love you, open your emails, and click on the call to action (e.g. buy when the time is right).

In this episode, I'm joined by Justin Blackman. Justin is obsessed with brand voice. Last year, he wrote for 239 different entrepreneurs. The year before that, he wrote 10,211 headlines for 100 different brands—just for fun—all during the hours he wasn’t creating content for an international hotel company with 12 distinct brand voices. Learn how Justin took all of his writery knowledge with working like brand names like Puma, 5-hour energy and Red Bull to create ridiculously specific voice guides.

Feeling overwhelmed? Tasks falling through the cracks? Know that you could really move your online course business forward IF you could focus on the $1,000/hr tasks versus the $20/hr tech and admin work?

Join us in this episode where Danielle and I discuss:

• How do you know when you're ready to hire a VA?

• Tasks a course creator should outsource to a VA. Hint: you may be surprised by some of these and relieved at the same time!

• How you should hire a VA and what you should expect to pay for experienced VAs.

In this episode, I'm joined by Donna Serdula who is an expert on LinkedIn profile optimization and author of the book LinkedIn Profile Optimization FOR DUMMIES. She's proven that a strong LinkedIn profile is the key to performing well on LinkedIn.

In this episode, I'm joined by Karima Neghmouche, a brand + web designer who focuses on user-experience with design so that your website does more than just look good - it converts into paying clients!

In today’s podcast episode, I chat with Mai-kee Tsang. Mai-kee is a Launch Strategist, Copywriter, Podcast Host & Coach who helps purpose- driven entrepreneurs to build their authority in business so that they can thrive when they launch their signature courses.  As a Launch Strategist, she’s at the front lines during course launches from start to finish. And with 5 years of coaching under her belt, she’s able to dig deep to understand the true desires and fears of her clients’ customers in order to create empowering copy. 

In today’s podcast episode, I chat with Melissa McGraw,  a 20-year veteran of the fashion and consumer goods industry.  She has written content and analyzed/reviewed SEO tactics for over 100,000 items that are currently sold on Amazon today. And, as an adjunct professor in e-commerce and logistics at the Fashion Institute of Technology in New York City, she has her finger on the pulse of e-commerce trends and practices for creative businesses. 

In today’s podcast episode, I chat with Dani Paige, a conversion copywriter for online course creators and coaches. Dani has ki-boshed old school direct marketing and sales-y tactics and instead writes conversational, personality-packed copy to welcome in community and cash flow for all of her clients.

Dani shares her tips for creating brag-worthy sales pages.

In this episode, I'm talking with Marisa Corcoran. Marisa is the creator and host of the Copy Chat masterclass series bringing together 20+ experts in copywriting, business coaching, and online marketing.

Today, we're talking about joint ventures and how to reach out to influencers and others and get that "yes!"

In this podcast episode, I chat with Eden Fried,  the host of the Rebel Boss Ladies podcast and the Rebel Boss virtual summit. Eden shares her tips on how to run a money making summit. 

In this podcast episode, I talk with Marisa Corcoran, a copywriter and messaging strategy who helps coaches and creatives craft compelling copy that attracts clients, makes money and creates a massive movement online.

This week, in The Course Creator's MBA Podcast, we're talking all about Pinterest.

Pinterest is my go to tool for driving traffic to my website. But, do you have a strategy to convert website visitors into students? My guest and I, Isabelle Paquin, talk about ways to attract your perfect student via Pinterest (both paid and organic strategies).

Having your pixel installed into the code on your website allows Facebook to understand who’s interested in your content and helps them find the perfect student for your online course. 

In this episode, I'm chatting about 5 Simple Steps to Create your Online Course. 

I’ve spoken with future course creators in my private Facebook group and in some strategy sessions and you’re telling me that you’re struggling with creating your online course. It’s overwhelming to think about the amount of content you need to create if even you’re not starting from scratch. 

In this episode, I'm speaking with Zach Spuckler, founder of Heart, Soul & Hustle all we're talking all about 5-day challenges.

In this episode, Chrys Tan, the founder of Chrys Media, talks with us all about Facebook messenger marketing and why it’s important for course creators.

Think you need a huge email list to have a successful online course launch? Think again. In this episode, Lesley, Clavijo, the queen of email marketing, shares with us her secrets for a lucrative email list.