15: Demystifying the Facebook Pixel, Standard Events and Custom Conversions

Today, I am demystifying the Facebook Pixel, standard events and custom conversions.   

Having your pixel installed into the code on your website allows Facebook to understand who’s interested in your content and helps them find the perfect student for your online course. 

The Facebook pixel code sends website visitor information back to Facebook so that you can track customer actions on your site. This helps you create smarter Facebook ad campaigns and saves you money over time.

Even if you don’t plan on doing Facebook ads anytime soon, you will still want to install the pixel on your website and online course sales funnel pages right away to plan for the future and start collecting data.

Specifically, I discuss:

1. What is the Facebook pixel and why it's important for selling your online course. 

2. How you can test to see if your Facebook pixel has been installed on your website and landing pages. 

3. What are standard events and custom conversions and how they're used to track the results of your online course sales funnel.