Facebook Pixel, Standard Events, and Custom Conversions (for your Kajabi online course sales funnel)

Facebook Pixel, Standard Events, and Custom Conversions (for your Kajabi online course sales funnel)

Facebook and Instagram ads are one of the best ways to find students for your online course. They allow you to find your ideal customer, the one that is your perfect student.

Having your pixel installed on your Kajabi website allows Facebook to understand who’s interested in your content and helps them find the perfect student for your online course. The Facebook pixel code will send website visitor information back to Facebook so that you can track customer actions on your site. This helps you create smarter Facebook ad campaigns and saves you money over time.

How to Install the Facebook Pixel (on Leadpages)

How to Install the Facebook Pixel (on Leadpages)

Facebook and Instagram ads are one of the best ways to find students for your online course. They allow you to find your ideal customer, the one that is your perfect student.

Having your pixel installed on your online course sales funnel landing pages, such as Leadpages, allows Facebook to understand who’s interested in your content and helps them find the perfect student for your online course. The Facebook pixel code will send website visitor information back to Facebook so that you can track customer actions on your site. This helps you create smarter Facebook ad campaigns and saves you money over time.

How to Install the Facebook Pixel (on your Squarespace site)

How to Install the Facebook Pixel (on your Squarespace site)

Facebook and Instagram ads are one of the best ways to find students for your online course. They allow you to find your ideal customer, the one that is your perfect student.

Having your pixel installed on your Squarespace site allows Facebook to understand who’s interested in your content and helps them find the perfect student for your online course. The Facebook pixel code will send website visitor information back to Facebook so that you can track customer actions on your site. This helps you create smarter Facebook ad campaigns and saves you money over time.

How to Install the Facebook Pixel (on your WordPress site)

How to Install the Facebook Pixel (on your WordPress site)

Facebook and Instagram ads are one of the best ways to find students for your online course. They allow you to find your ideal customer, the one that is your perfect student.

Having your pixel installed on your WordPress site allows Facebook to understand who’s interested in your content and helps them find the perfect student for your online course. The Facebook pixel code will send website visitor information back to Facebook so that you can track customer actions on your site. This helps you create smarter Facebook ad campaigns and saves you money over time.

An Insider's Look at a Social Media Strategy (for your online course launch)

An Insider's Look at a Social Media Strategy (for your online course launch)

Do you have a social media marketing plan for your next online course launch?

Social media can be a complete time waster without a strategy. A strategy that encourages your followers to take action and invest in your business.

Follow this step by-step process to prepare your social media strategy for your next online course launch; making it easy for you to attract and connect with your online course prospects.

PR Tips to Skyrocket Your Online Course Sales

PR Tips to Skyrocket Your Online Course Sales

One of the best ways to promote you and your online course business is through public relations (PR). And best of all, it's FREE!

Lucky for you, gone are the days when you need to dig deep into your pockets and hire a high-priced PR agency to help your business get exposure. If you know what do to, you can do it yourself.

Here are four tips on how to promote your online course without spending a cent on advertising:

HOW TO FIND THE SWEET SPOT FOR PRICING YOUR ONLINE COURSE

HOW TO FIND THE SWEET SPOT FOR PRICING YOUR ONLINE COURSE

The #1 question I am asked: How should I price my online course. I get it. Pricing your online course is HARD! Even for the Fortune 10 firms.

You don’t want to overprice because you believe this would keep potential students from enrolling. On the other hand, you want to be sure to charge what your online course is worth.

Before you start on the process of pricing your online course, I want you to consider this question:

Are you willing to confidently charge what you’re worth?

3 Steps to Overcome the Fear of Launching your Online Course

3 Steps to Overcome the Fear of Launching your Online Course

I’ve had so many entrepreneurs come to me after they’ve bought course after course and program after program, but NEVER launched their online course into the market. Others had launched their course once or twice but didn’t get the results they wanted and scared to take the next step.

After speaking with these entrepreneurs, I found that there were several mindset blocks holding them back.

3 Myths You've Been Told About Marketing your Online Course

3 Myths You've Been Told About Marketing your Online Course

I hear from Course Creators ALL the time that their online course is not selling, but they don’t know WHY.

 There are a lot of misconceptions about why your online course is not selling. Maybe you’ve talked with peers, family, friends, and even your next-door neighbor and EVERYONE has an opinion on what’s going wrong.

You hear things like, “it’s the price of your course.” OR “It’s your webinar.”

The reality is, it may be NONE of these things or it may be a combination of a bunch of little things.

How to Convert Online Course Prospects Through a Buyer's Journey

How to Convert Online Course Prospects Through a Buyer's Journey

The MAIN reason why your online course is not selling is not what you think.

Many course creators come to me after their failed online course launch and think that the reason why their launch failed was due to their pricing or a host of other things.

(Hint: It’s almost NEVER pricing).

Yes, your sales funnel may need tweaking here and there, but the MAIN reason why your online course is not selling is because you haven’t walked your online course prospect through the buyer's journey.

The Reason Your Online Course is Not Selling (and how to fix it)

The Reason Your Online Course is Not Selling (and how to fix it)

Your online course sales are less than desirable. Even embarrassing. But you don’t know what you’re doing wrong.

You know that your online course is EXACTLY what your audience wants. You’ve set up your sales funnel correctly (or so you thought), but the sales aren’t rolling in.

Guess where the issue lies? Your sales funnel.

Can’t get your online program launched? Try this instead.

Can’t get your online program launched? Try this instead.

Want to know the easiest and fastest way to get your online program into the marketplace and further validate your idea at the same time?

Launching via live workshops.

Yes. It is really that simple.

10 Mistakes to Avoid When Pricing your Online Program

10 Mistakes to Avoid When Pricing your Online Program

When working with my clients on pricing their online programs, I find that we tend to undervalue our services. It’s also an area that course creators make a lot of mistakes in which can be detrimental to their success. If you’re having difficulty pricing your online program, then you’re not alone. Pricing your online course can be one of the hardest decisions to make.  

Create a Quiz to Use as a Lead Magnet (for your online course)

Create a Quiz to Use as a Lead Magnet (for your online course)

Did you know that a quiz is a great lead magnet for an online course? People love taking quizzes. It sparks their curiosity and tells them a little bit about themselves.

Creating a quiz that converts into a lead for your online course can be a little challenging. Luckily, there are a few online quiz builders in the market, like Interact, that make building a quiz as a lead magnet simple, fast, and easy.

Sales Funnels that Convert (for your online course)

Sales Funnels that Convert (for your online course)

Are you ready to launch your online course, but don’t know how to get started?

Here’s what you do know:

  • ·         You need a sales funnel that doesn’t exhaust you.

  • ·         You need a sales funnel that can be automated and used again and again.

  • ·         And doesn’t break your bank.

There is a way to do this that doesn't put you on the launch roller coaster and can be replicated again and again within your budget.      

How to Start and Grow a Facebook Group (for your online course)

How to Start and Grow a Facebook Group (for your online course)

Have questions about starting and growing your Facebook group for your online course? Then this is the interview for you! Anna Gray, the host of Our Community Café and an expert in Facebook groups, talks with me about some of the key strategies for starting and growing your Facebook group. PLUS: Get your 10 FREE Tips for Growing your Facebook Group.

How to Conduct a Successful Beta Test (for your online course)

How to Conduct a Successful Beta Test (for your online course)

One of the things I always recommend when creating a new product like an online course is to start with a MVP, a minimum viable product. This gives you the opportunity to get feedback from your ideal customers and make any necessary modifications prior to your product launch.

The best way to launch a minimum viable product for an online course is through a beta test.

However, before you launch your beta, be sure that you conduct your customer interviews about your future online course. You still need to validate your course idea prior to launching your beta. You also need a solid outline of your course content, so you can set up your beta course landing page.

10 Things Your Competitors Can Teach You (before you create your online course)

10 Things Your Competitors Can Teach You (before you create your online course)

Fair warning…this post may be a little controversial. In the online course marketplace, I’m told that it’s not appropriate to look at what your competitors are doing.

Aren’t we taught in Marketing 101 that one of the things you do before you develop a new product or service is to review the competitive landscape?

This is not to copy what they are doing. In fact, it’s the opposite. You want to make sure you are differentiating yourself in the market.

How to Create a Mini Course as a Lead Magnet

How to Create a Mini Course as a Lead Magnet

Launching a new course is a huge project. In general, it takes a minimum of 60-90 days and I’ve heard from some Course Creators that they have been working on their online course for a year or more!

If creating a full-blown signature online course intimidates you, or you just don’t have the time right now to focus on your signature course, consider launching a free mini course to help grow your list while you build your signature course. You could even put a small price tag on the course to generate some incremental revenue.

How to Create an Outline for your Online Course (that delivers results)

How to Create an Outline for your Online Course (that delivers results)

I’ve spoken with several Course Creators over the past few weeks. They have an online course idea and know their ideal customer inside and out.  Some of them even have some presentations they have given and would like to turn that content (and more) into an online course. However, they don’t know how to organize their content or even where to start. If this is you, you’re not alone. Even if you have conducted live workshops in the past, have an ebook covering your exact online course idea or spoken at a conference about your topic, it can sometimes be hard to organize your content in a way that makes sense for an online course.