6 Ways to Tell Your Personal Story (to connect with your audience)
When promoting your online course or membership, it’s essential to build trust and connect with your audience. They need to know you understand them and what they’re going through. One way of doing this is to tell your personal story during your pre-launch content so they can get to know you more which will build rapport.
Here are six ways to tell your story and build the know, like, and trust factor with your audience. As you begin to promote your online course for an upcoming launch, take some time beforehand and think about your personal story and how you can use it to build trust and create a personal connection with your audience.
Talk About a Challenging Period in Your Life and How You Conquer It
Another effective way to tell your story to the world is to use challenging times of your life and discuss with your audience how you successfully conquer them. Providing your audiences with a real challenge will make you more human in their eyes, making them believe in you more.
For example, one story that I speak about in webinars, on my podcast, and social media is related to my experience as a Facebook ads consultant and being on vacation with my family in Watercolor, FL. I had to miss out on beach time because I had to work on a client’s account whose Facebook ads weren't performing as well as he’d like.
At this point in my business, I decided to go ALL in on digital products. This is a story that service providers and freelancers interested in creating digital products can relate to!
This kind of story is both motivational and educational for your followers. It will allow them to use the information you share and the emotions you portray to face and conquer their struggles.
Imagine how your personal experience will help your readers improve their problem-solving skills and make them believe in their capabilities.
Discuss a Funny Incident That Altered Your Perception of Something
Aside from sharing a challenging time in your life and overcoming it, telling a funny moment will also help you engage your readers. This approach has also become one of the most effective ways of telling your story.
This type of story, like fables, demonstrates simple life lessons in aspects that customize the learning and can result in a better understanding.
Include What You Learned Throughout Your Career That Changed the Course of Your Abilities
Most of us started in a different profession from what we’re doing today. Individuals change careers at least four times in their working lives, so your audience may be seeking a career change themselves.
By sharing your personal story of career changes, your audience will relate to you. Because of this, they will become more engaged in your story. Plus, if you share which career has changed your life drastically, your story will become more valuable to them.
They can use your experience to baseline what they should expect with their own lives. It will show your readers that, like them, you also encounter difficulty in your career and that you made a decision that brought you to where you are now.
There are so many things a person can learn throughout their working life. This includes learning how to proactively meet challenges, having more courage, learning how to listen, and many more.
If you can illustrate how you learned these key lessons, you can also convince your readers to believe in their selves, and they too can learn these valuable life lessons just like how you did.
Demonstrate How Failing Led to Success
Failures are the key to success. Stories about difficult times, crises, or unfortunate events frequently result in dramatic decisions or substantial changes during your life. These can also make for exciting stories that increase the value of your brand as they are told.
Failure provides you the chance to start a new and bounce back stronger. All the mistakes you make that lead you to fail will become life's most valuable lesson, and you will start your new journey to success equipped with these lessons.
Moreover, if you have failed many times, you will appreciate the sweetness of success even more. It will make all the hard times and efforts worth it.
Failure is scary, and telling your story to the world will help your audiences overcome this fear and use it instead to become successful in their next attempt to achieve success.
Show the World Who You Are
Every story needs to have a character, and in this story, you are the main character. Describe your character and tell the people where you come from and where you are going.
Share your passions with your audience as well as your beliefs. Define who you are and what you did do to reach that point.
Make your character compassionate and credible. Your character must act in a way that is consistent with your personality. What characteristics will you describe? What kind of brand are you attempting to establish? It can be caring, clever, creative, or honest.
The traits you will include that will portray you in your story should be according to the length of your write-up. If you plan to write a short bio of yourself, you do not need to include all your traits. Instead, focus on those that are valuable.
However, if you are making a book about your life journey, you should develop all your traits throughout a series of chapters.
Find the Best Moment That Defined You and Share It with the World
Examine your professional history and compare yourself to who and what you are now. You've evolved as a professional in a few significant respects.
Pay attention to the events that led to the changes and tell your audience about what occurred and how it affected you.
The further you can discuss the procedure you went through, aside from the conclusions and results, the more engaging it will be for your readers.
How to Share Your Personal Story
There are many places you can share your personal story with your audience. Social media posts, live streams, videos, podcast episodes, and email are ideal places to communicate your story. Pick the method that you feel the most comfortable with and start there. You’ll find that your audience will reach out to you with comments like “Yes! I can relate to what you said!”
If you’d like an example of a social media post with my story, go here to see it on Instagram.
Pin this and save for later
