When promoting your online course or membership, it’s essential to build trust and connect with your audience. They need to know you understand them and what they’re going through. One way of doing this is to tell your personal story during your pre-launch content so they can get to know you more which will build rapport.

Are you ready to sell your digital course? You’ve probably spent weeks, if not months, creating a perfect course for your future students. But this is just content that is sitting in your online course platform without a marketing plan in place. Marketing your course doesn’t have to be super complicated or stressful, but you need a solid plan.

This post will cover how to create an effective marketing plan to sell your online course in your upcoming course launch.

When you think of a business plan, you’re probably thinking of a thick binder of a lot of data and spreadsheets.  A lean business plan is a simple plan that you revisit every month to make sure you’re on track to meet your business goals.

This simple business plan includes bullet points and just enough information to document and outline the actions needed to achieve the goals in your business. 

Need more students for your online course?

I bet you do.

I want to walk you through 5 simple ways to find students for your online course (without huge ad spends).

To fill up your funnel, you need traffic strategies in place in your business.

There’s so much information to learn (and learn quickly) when growing your online course business.

When I first started, I wish there was someone who would just give it to me straight rather than making it seem as if it were so easy that my 80-year old grandmother could do it.

While it’s great to have content you can sit and read to learn about creating and marketing an online course, you need an option to learn on the go.

I hear from online business owners all the time that their online course is not selling, but they don’t know WHY.

Here, I want to squash 3 myths you’ve been told about marketing your online course, so you don’t have to be in the dark anymore.

Your online course sales are less than desirable. But you don’t know what you’re doing wrong.

Guess where the issue lies? Your marketing. This may include your messaging, webinar or course positioning, or a few other little things that you can test and tweak.

Read on to learn how to review your sales funnel and make tiny tweaks to increase course sales.

Your marketing plan is your roadmap for your business success. You need it to clarify your ideal customer, outline your unique selling position, state your goals and strategy and outline your marketing tactics to grow your business. Here’s what you should include in your simple marketing plan for your business.