f you're growing your audience solely on platforms like Instagram, TikTok, or Etsy, you're building on borrowed time—and borrowed land.

In this episode of the Creator’s MBA, I chat with Abby Heheman, Global Marketing Director at GetResponse, about the critical difference between owned and rented platforms. We dive into why relying solely on social media or marketplaces puts your business at risk—and how to take back control by building an email list and owning your digital assets.

Abby shares smart strategies for turning casual followers into loyal subscribers and long-term customers. Whether you're a coach, course creator, or digital product seller, this is a conversation you don’t want to miss.

You don’t need a new funnel—you need the right fix. In this episode, I’m walking you through the real reasons your funnel isn’t converting and the simple, strategic tweaks that can turn it into a revenue machine. Whether it’s your opt-in, tripwire, or email sequence, we’ll identify where it’s leaking money—and how to fuel it with traffic that actually converts.

’ve seen so many digital product creators get excited about launching a paid newsletter—only to be disappointed when it doesn’t gain traction. The reason? They’re offering more content instead of something different. In this episode, I’m pulling back the curtain on why most paid newsletters fail—and what you can do to avoid the same fate.

If you're constantly chasing the next strategy, launch, or platform—and still not seeing predictable results—this episode is for you.

In this week's Creator’s MBA podcast, I’m pulling back the curtain on the rinse and repeat business model I use to create clarity, focus, and consistent revenue across both of my brands. This system drives everything: my content, my webinars, my membership offers, and even my rest time. If you’re craving a business that runs more like clockwork and less like chaos, tune in.

If you’ve ever wondered how successful creators actually make money—and what revenue streams are really worth pursuing—this episode is for you.

This week on Creator’s MBA, I’m taking you behind the scenes of both of my brands—HobbyScool and DestiniCopp.com—and walking you through the exact business models and revenue streams I use today,

If you've been struggling to build your email list, this week's episode is a game-changer. I'm breaking down why creating more content isn't actually the fastest path to growing your audience (yes, you read that right!).

Instead, I'm sharing my proven framework for ethically "borrowing" established audiences to rapidly grow your list with qualified subscribers who are genuinely interested in what you offer. You'll learn four specific methods that have helped my clients go from zero to thriving email lists in just months—without spending money on ads or burning themselves out creating endless content.

Do you ever feel like you're spinning your wheels on social media with little to show for it? In this week's episode of The Creator's MBA podcast, I'm sharing something special - my recent interview with Gabe Cox from the Grow Your Biz Without Social Media Summit.

I break down exactly how I went from feeling trapped by social media algorithms to making $3,000 in a single month just from my email newsletters. If you've been wondering whether all that posting, engaging, and hashtag research is really worth your precious time as an entrepreneur, this episode might just change your business approach completely.

If you’ve ever read an email, scrolled through a podcast feed, or opened Instagram and thought:
“Why does everyone seem to be winning big except me?” —
You're not imagining it.

Everywhere you turn, you’ll see someone sharing how they made $100K in 30 days, sold 10,000 copies of a PDF in a weekend, or grew their business to $1M in a year. These stories are everywhere — in email marketing platforms like ConvertKit and CastMagic, in podcasts, blog posts, and digital product communities.

But here’s the thing:
Those stories, while inspiring, can seriously mess with your mindset. Especially if you’re rebuilding. Or launching something new. Or just trying to figure out how to make one sale.

This episode is for anyone who feels like they’re starting from zero again. Like nothing is working. Like they're falling behind.

Have you ever wished you could be there for every single one of your students without being chained to your computer 24/7? 

In this week's Creator's MBA podcast episode, I'm diving into something that's completely changed the game for my digital product business – and could do the same for yours.

Ever feel like you're stuck on the service provider hamster wheel? You know you want to create digital products, but your calendar is already packed with client work, and finding time to build something new feels impossible.

In this week's episode, I break down exactly how to balance both worlds without burning out. You'll learn a practical, step-by-step framework for building digital products while keeping your service clients happy and well-served.

Have you noticed how many online courses sit untouched after purchase? 

In this week's episode, I'm tackling the uncomfortable truth about why traditional online courses aren't working anymore in 2025 – and exactly what you need to do about it.

I recently gave my own programs a complete makeover after realizing that people weren't looking for more information – they needed better support and implementation help. 

I share the specific changes I made to the Digital Product Growth Lab and Newsletter Profit Club that dramatically improved student results, including private podcast Q&As (goodbye, never-ending group calls!), targeted workshops, and personalized growth plans.

Whether you're offering courses, memberships, or group coaching, this episode will help you understand what modern learners actually want and how to deliver it efficiently (with some AI assistance to make your life easier). Your students will thank you, and you'll wonder why you ever did things the old way!

This week's podcast episode is a bit different - and I think you'll love it! I'm sharing a recent interview where I was on the other side of the microphone, opening up about what it really takes to run multiple successful businesses at once.

In this conversation from The Mess of Success Summit, I pull back the curtain on how I manage my personal brand alongside HobbyScool (with its 28,000+ subscribers) and our various offerings. And I don't hold back on the challenges! I share some of the difficult moments, pivots, and even mistakes I've made along the way.

Ever found yourself staring at your newsletter stats wondering if all your hard work is actually paying off? 

In this week's episode, I'm tackling one of the questions I hear most often from digital product creators: how to know if your newsletter is truly performing. Beyond just watching subscriber counts tick up (or down), there are specific metrics that can tell you whether your newsletter is genuinely supporting your business goals.

ver wonder why some newsletters get eagerly opened while others languish unopened in the inbox abyss? In this week's episode of Creators MBA, I'm pulling back the curtain on what makes the difference between newsletters people can't wait to read and those they quickly archive (or worse... unsubscribe from).

Here's the truth that transformed my own newsletter approach: your newsletter isn't about you. I know, I felt that little sting too when I first realized it! But this mindset shift is exactly what helped me create content that my readers actually look forward to receiving.

For the first time ever, I'm pulling back the curtain and sharing a real, unfiltered coaching session on the podcast. This isn't a polished interview or a carefully edited presentation—it's actual coaching happening in real time.

In this first session, you'll meet Abby from The Content Experiment, a fractional marketing director who helps coaches and online businesses with their marketing strategy. Despite her expertise, Abby has been struggling to generate consistent revenue from her own digital products.

Have you ever found yourself excited about a new platform, collaboration opportunity, or marketing strategy only to realize weeks later that it didn't actually bring in any revenue? You're definitely not alone!

In this week's episode of the Creators MBA Podcast, I'm tackling the question that every business owner needs to ask themselves: Are the activities filling your calendar actually making you money, or are they just keeping you busy?

Have you ever wondered why some entrepreneurs make business growth look almost effortless, while others (maybe including yourself sometimes!) seem to be constantly pushing a boulder uphill?

In this week's episode of the Creators MBA podcast, I'm pulling back the curtain to share something I rarely talk about in such detail – the exact framework I use to structure my business offers in a way that creates sustainable, scalable growth.

Ever wonder why some people's newsletters land in the primary inbox while yours keeps getting lost in the promotional tab? This week on the Creators MBA podcast, I had an amazing conversation with email marketing expert Jay Schwedelson that I just can't wait to share with you.

Have you been wondering if virtual summits still work in 2025? Let me tell you - they absolutely do, especially in the B2C space. This week's episode features an enlightening conversation with virtual summit expert Krista Miller that might completely change how you think about growing your business.

Here's what caught my attention: While B2B summits have been getting all the attention, B2C summits are quietly breaking records. We're talking about summits in niches like crafting, parenting, and even Yellowstone National Park enthusiasm generating $100,000+ in revenue. One summit for parents and teachers of autistic children brought in over $300,000!

Ever wondered how to keep your blog thriving in this rapidly changing digital landscape? This week, I sat down with Liz Stapleton, attorney-turned-blogger and founder of the Blogger Breakthrough Summit, to unpack exactly what you need to know about blogging in 2025.

In this episode, we dive deep into practical ways to use AI as your content assistant (without losing your authentic voice!), explore important copyright considerations that could affect your blog, and discuss why going back to basics might be the secret to standing out in 2025. Liz brings her unique perspective as both a legal expert and successful blogger to help you navigate the intersection of technology and authentic content creation.