Welcome to the Creator’s MBA Podcast

Top Rated Podcast for Online Business Owners

The Creator's MBA Podcast with Dr. Destini Copp

Welcome to the Creator's MBA Podcast, your go-to resource for mastering the art & science of digital product entrepreneurship.

Join me as I unravel the secrets to boosting digital product revenue and designing long-term business growth strategies. From exclusive interviews with industry leaders to in-depth analyses of successful digital product models, this podcast is your guide to thriving in the digital product marketplace.

Subscribe to the Creator’s MBA Podcast today on your favorite podcast listening platform

And walk away with actionable tips that you can implement in your online business

Latest Podcast Episodes

Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.

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217: Behind the Revenue: How I Actually Make Money in My Digital Product Business

If you’ve ever wondered how successful creators actually make money—and what revenue streams are really worth pursuing—this episode is for you.

This week on Creator’s MBA, I’m taking you behind the scenes of both of my brands—HobbyScool and DestiniCopp.com—and walking you through the exact business models and revenue streams I use today,

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216: Grow Your List 10X Faster By Leveraging Existing Audiences

If you've been struggling to build your email list, this week's episode is a game-changer. I'm breaking down why creating more content isn't actually the fastest path to growing your audience (yes, you read that right!).

Instead, I'm sharing my proven framework for ethically "borrowing" established audiences to rapidly grow your list with qualified subscribers who are genuinely interested in what you offer. You'll learn four specific methods that have helped my clients go from zero to thriving email lists in just months—without spending money on ads or burning themselves out creating endless content.

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215: Turning Emails into ATMs: My Newsletter Monetization Framework

Do you ever feel like you're spinning your wheels on social media with little to show for it? In this week's episode of The Creator's MBA podcast, I'm sharing something special - my recent interview with Gabe Cox from the Grow Your Biz Without Social Media Summit.

I break down exactly how I went from feeling trapped by social media algorithms to making $3,000 in a single month just from my email newsletters. If you've been wondering whether all that posting, engaging, and hashtag research is really worth your precious time as an entrepreneur, this episode might just change your business approach completely.

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214: The Truth About “Overnight Success” Stories (And Why They’re So Dangerous)

If you’ve ever read an email, scrolled through a podcast feed, or opened Instagram and thought:
“Why does everyone seem to be winning big except me?” —
You're not imagining it.

Everywhere you turn, you’ll see someone sharing how they made $100K in 30 days, sold 10,000 copies of a PDF in a weekend, or grew their business to $1M in a year. These stories are everywhere — in email marketing platforms like ConvertKit and CastMagic, in podcasts, blog posts, and digital product communities.

But here’s the thing:
Those stories, while inspiring, can seriously mess with your mindset. Especially if you’re rebuilding. Or launching something new. Or just trying to figure out how to make one sale.

This episode is for anyone who feels like they’re starting from zero again. Like nothing is working. Like they're falling behind.

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212: Double Your Revenue Without Doubling Your Client Load

Ever feel like you're stuck on the service provider hamster wheel? You know you want to create digital products, but your calendar is already packed with client work, and finding time to build something new feels impossible.

In this week's episode, I break down exactly how to balance both worlds without burning out. You'll learn a practical, step-by-step framework for building digital products while keeping your service clients happy and well-served.

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211: Why Nobody Finishes Online Courses Anymore and How to Fix It

Have you noticed how many online courses sit untouched after purchase? 

In this week's episode, I'm tackling the uncomfortable truth about why traditional online courses aren't working anymore in 2025 – and exactly what you need to do about it.

I recently gave my own programs a complete makeover after realizing that people weren't looking for more information – they needed better support and implementation help. 

I share the specific changes I made to the Digital Product Growth Lab and Newsletter Profit Club that dramatically improved student results, including private podcast Q&As (goodbye, never-ending group calls!), targeted workshops, and personalized growth plans.

Whether you're offering courses, memberships, or group coaching, this episode will help you understand what modern learners actually want and how to deliver it efficiently (with some AI assistance to make your life easier). Your students will thank you, and you'll wonder why you ever did things the old way!

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210: The Messy Art of Juggling Multiple Successful Businesses

This week's podcast episode is a bit different - and I think you'll love it! I'm sharing a recent interview where I was on the other side of the microphone, opening up about what it really takes to run multiple successful businesses at once.

In this conversation from The Mess of Success Summit, I pull back the curtain on how I manage my personal brand alongside HobbyScool (with its 28,000+ subscribers) and our various offerings. And I don't hold back on the challenges! I share some of the difficult moments, pivots, and even mistakes I've made along the way.

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209: Is Your Newsletter Actually Working? Simple Metrics to Know for Sure

Ever found yourself staring at your newsletter stats wondering if all your hard work is actually paying off? 

In this week's episode, I'm tackling one of the questions I hear most often from digital product creators: how to know if your newsletter is truly performing. Beyond just watching subscriber counts tick up (or down), there are specific metrics that can tell you whether your newsletter is genuinely supporting your business goals.

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208: The Five Jobs Of Newsletters That Actually Get Read

ver wonder why some newsletters get eagerly opened while others languish unopened in the inbox abyss? In this week's episode of Creators MBA, I'm pulling back the curtain on what makes the difference between newsletters people can't wait to read and those they quickly archive (or worse... unsubscribe from).

Here's the truth that transformed my own newsletter approach: your newsletter isn't about you. I know, I felt that little sting too when I first realized it! But this mindset shift is exactly what helped me create content that my readers actually look forward to receiving.

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207: Behind The Scenes Live Coaching For Digital Product Revenue Growth (Session #1)

For the first time ever, I'm pulling back the curtain and sharing a real, unfiltered coaching session on the podcast. This isn't a polished interview or a carefully edited presentation—it's actual coaching happening in real time.

In this first session, you'll meet Abby from The Content Experiment, a fractional marketing director who helps coaches and online businesses with their marketing strategy. Despite her expertise, Abby has been struggling to generate consistent revenue from her own digital products.

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206: Are You Busy or Profitable? How to Tell the Difference

Have you ever found yourself excited about a new platform, collaboration opportunity, or marketing strategy only to realize weeks later that it didn't actually bring in any revenue? You're definitely not alone!

In this week's episode of the Creators MBA Podcast, I'm tackling the question that every business owner needs to ask themselves: Are the activities filling your calendar actually making you money, or are they just keeping you busy?

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205: The Overlooked Secret to Scaling Your Business

Have you ever wondered why some entrepreneurs make business growth look almost effortless, while others (maybe including yourself sometimes!) seem to be constantly pushing a boulder uphill?

In this week's episode of the Creators MBA podcast, I'm pulling back the curtain to share something I rarely talk about in such detail – the exact framework I use to structure my business offers in a way that creates sustainable, scalable growth.

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203: From Zero to 30,000 Email Subscribers Using B2C Virtual Summits

Have you been wondering if virtual summits still work in 2025? Let me tell you - they absolutely do, especially in the B2C space. This week's episode features an enlightening conversation with virtual summit expert Krista Miller that might completely change how you think about growing your business.

Here's what caught my attention: While B2B summits have been getting all the attention, B2C summits are quietly breaking records. We're talking about summits in niches like crafting, parenting, and even Yellowstone National Park enthusiasm generating $100,000+ in revenue. One summit for parents and teachers of autistic children brought in over $300,000!

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202: Want to Future-Proof Your Blog? Here's What You Need to Know for 2025

Ever wondered how to keep your blog thriving in this rapidly changing digital landscape? This week, I sat down with Liz Stapleton, attorney-turned-blogger and founder of the Blogger Breakthrough Summit, to unpack exactly what you need to know about blogging in 2025.

In this episode, we dive deep into practical ways to use AI as your content assistant (without losing your authentic voice!), explore important copyright considerations that could affect your blog, and discuss why going back to basics might be the secret to standing out in 2025. Liz brings her unique perspective as both a legal expert and successful blogger to help you navigate the intersection of technology and authentic content creation.

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201: The Truth About Self-Publishing Your Book (It's Not What You Think)

Want to know what really goes on in the world of publishing? This week's episode might surprise you - especially if you've been dreaming about landing a traditional publishing deal.

I sat down with Aaron Schaefer from selfpublishing.com, and he shared some eye-opening insights about why more and more successful authors are actually choosing to self-publish. (Including one author who tried traditional publishing after 14 successful self-published books... and immediately regretted it!)

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200: How to Turn Your YouTube Channel into an Email List Growth Machine

Ever wondered how some creators seem to effortlessly grow their email list through YouTube? 

In this week's episode, I chat with Lisa Lisson, founder of Are You My Cousin, who shares exactly how she strategically uses YouTube to build her email list and create a thriving digital business.

Lisa started as a blogger (just like many of us!) and was initially hesitant about YouTube. Now, she's successfully using the platform to grow her email list consistently, even as blog traffic has declined due to recent algorithm changes. 

Laura shares a refreshing perspective on Pinterest marketing that doesn't involve posting 50 times a day or constantly creating new content. 

Instead, she breaks down a practical, sustainable approach that works whether you're selling digital products, courses, or physical items. 

You'll learn why Pinterest users are already in a buying mindset (unlike social media scrollers), and how to tap into that intent to drive consistent sales.

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199: Why Pinterest is NOT Social Media (And Why That's Great for Your Business)

Feeling exhausted from the endless social media hamster wheel? This week's episode might just be the breath of fresh air you need. 

I sat down with Pinterest strategist Laura Rike to uncover why Pinterest is fundamentally different from social media platforms – and how this difference could be the key to growing your digital product business.

Laura shares a refreshing perspective on Pinterest marketing that doesn't involve posting 50 times a day or constantly creating new content. 

Instead, she breaks down a practical, sustainable approach that works whether you're selling digital products, courses, or physical items. 

You'll learn why Pinterest users are already in a buying mindset (unlike social media scrollers), and how to tap into that intent to drive consistent sales.

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198: Growing Your Newsletter in a Unique Way (With 45% Conversion Rates)

When Bree Noble, a Newsletter Profit Club member, mentioned she was using Facebook ads to grow her newsletter subscribers by using her newsletter sign up page (not a free gift), I had to know more. 

Most business owners rely on the usual methods – lead magnets, bundles, organic social sharing. But Bree's taking a different approach, and it's working incredibly well.

In our conversation, she breaks down exactly how she's getting a 45% conversion rate on cold traffic to her newsletter landing page. 

Yes, you read that right – 45% of complete strangers who see her ad and click over to her newsletter sign up page end up subscribing to her newsletter.

What I love about Bree's approach is how straightforward it is. She's not using complex targeting or fancy advertising techniques.

Instead, she focuses on a clear message that resonates with her audience:

"Become a more profitable musician in just three minutes a week."

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