210: The Messy Art of Juggling Multiple Successful Businesses
This week's podcast episode is a bit different - and I think you'll love it! I'm sharing a recent interview where I was on the other side of the microphone, opening up about what it really takes to run multiple successful businesses at once.
In this conversation from The Mess of Success Summit, I pull back the curtain on how I manage my personal brand alongside HobbyScool (with its 28,000+ subscribers) and our various offerings. And I don't hold back on the challenges! I share some of the difficult moments, pivots, and even mistakes I've made along the way.
If you've ever felt torn between different business ideas or wondered how to manage multiple ventures without getting completely overwhelmed, this episode offers both practical strategies and honest reflection.
You'll hear about the exact promotional calendar system I use to plan my entire year, how I make decisions about where to focus my energy, and why I've learned to say "no" to most opportunities that come my way.
What makes this episode special is the balance between strategic systems and genuine vulnerability. I talk openly about launches with zero sales, technical disasters that cost thousands of leads, and moments where I've questioned whether to continue – alongside the structured approaches that have ultimately helped me succeed.
Whether you're currently juggling multiple ventures or simply considering expanding your business horizons, I hope you'll find both encouragement and actionable strategies in this conversation.
P.S. I also share how I run multiple successful businesses with just one main VA - proof that with the right systems in place, you don't need a huge team to accomplish amazing things!
Key Moments:
[00:01:00] Destini shares an overview of her multiple businesses - Hobby School with 28,000 email subscribers, her personal brand with Newsletter Profit Club, Digital Product Growth Lab, and two Shopify stores.
[00:03:00] Destini admits that starting HobbyScool on a whim after buying the domain name was probably a mistake, and describes how she pivoted to find a successful business model.
[00:07:00] How Destini refined her summit strategy over time, narrowing down her focus from multiple niches to creative-focused summits.
[00:11:00] The importance of creating and sticking to a yearly promotional calendar to effectively manage multiple businesses with minimal team support.
[00:17:00] Destini's advice for multi-passionate entrepreneurs wanting to run dual businesses successfully.
Behind the Success: How Dr. Destini Copp Manages Multiple Thriving Businesses (And You Can Too)
In the world of online entrepreneurship, we often only see the polished exterior of success stories. Sleek websites, engaging social media presence, and seemingly effortless product launches can make it easy to believe that some business owners have it all figured out.
But what we rarely get to witness is the behind-the-scenes reality - the challenges, the pivots, and yes, even the mistakes that lead to eventual success.
I recently had the pleasure of interviewing Dr. Destini Copp for The Mess of Success Summit. As a certified business growth coach with multiple thriving businesses, Destini has accomplished what many multi-passionate entrepreneurs dream of: successfully running diverse business ventures simultaneously without burning out. From her personal brand with various membership offerings to HobbyScool with its 28,000+ email subscribers and virtual summits, Destini has created a business ecosystem that many would envy. But as she openly shared in our conversation, the journey has been anything but smooth.
The Reality Behind Multiple Businesses
"I feel like I have to basically fight tooth and nail for everything that I have built... every single thing I do, there's always something that goes wrong," Destini confessed during our interview. This refreshing honesty cuts through the highlight reel we typically see online.
Destini revealed that HobbyScool - now a successful business with thousands of engaged customers - actually began as an impulsive decision after purchasing a domain name while on vacation. "If I had to go back and do it all over again, I probably wouldn't have done it," she admitted, not realizing at the time how much work it would take to build something entirely from scratch.
Her journey included numerous false starts. The initial business model using paid bundles wasn't growing the brand as hoped, which led to a pivot toward virtual summits. Even then, there was significant trial and error as she tested different summit topics - from home gardening to homeschooling to crafting - before discovering what truly resonated with her audience.
This path of experimentation might sound familiar to many entrepreneurs. We often start businesses with one vision, only to discover through real-world feedback that we need to adjust our approach. The key is remaining flexible enough to pivot while still maintaining focus on your broader goals.
The Power of Deliberate Focus
One of the most valuable insights from my conversation with Destini was her approach to managing her time and energy across multiple ventures. Rather than trying to do everything, she's incredibly intentional about where she focuses her attention.
"I am very, very deliberate in terms of what I do and where I spend my time... I say no to most things unless I feel like it really fits into my core goals," she explained. This disciplined approach has become essential for maintaining sanity while juggling different business demands.
Destini receives daily invitations to participate in summits, speaking engagements, and collaborations. Instead of saying yes to every opportunity that comes her way, she evaluates each against her core business goals. This ruthless prioritization ensures she's moving her businesses forward rather than getting distracted by shiny opportunities that don't align with her vision.
For multi-passionate entrepreneurs who struggle with focus, this approach offers a valuable blueprint. Rather than trying to pursue every exciting idea simultaneously, consider how each opportunity aligns with your primary business objectives. Learning to say "no" becomes a superpower that protects your most precious resource: your time and energy.
The Annual Promotional Calendar: A Game-Changing Strategy
Perhaps the most practical takeaway from Destini's approach to managing multiple businesses is her commitment to annual planning. Rather than making decisions month-to-month about what to promote or focus on, Destini creates a comprehensive promotional calendar for the entire year.
"For me, what really helped was putting together that promotional calendar because that drives kind of everything that we do in our business," she shared. This calendar outlines exactly what she'll be promoting each month across all her business ventures, from webinars to product launches to summit events.
For example, Destini knows that in February she'll be promoting her Digital Product Growth Lab with a live webinar, followed by a 10-day cart open period. In March, she shifts focus to her Newsletter Profit Club. For HobbyScool, she plans five specific events throughout the year with associated offers for each.
This level of planning eliminates the mental load of constant decision-making. "It really does take away all that kind of monthly decision making. What am I gonna do this month? How am I gonna make money?" she explained. The promotional calendar drives everything from marketing activities to content creation to revenue generation.
For entrepreneurs feeling scattered across multiple ventures, this approach offers a structured way to maintain momentum in each business without the cognitive overwhelm of frequent planning sessions.
Iterative Improvement: Building on Success
A key insight from Destini's approach is understanding that business growth doesn't happen through constant reinvention but through iterative improvement. Rather than starting from scratch with each launch or promotion, she builds on previous efforts, making strategic refinements each time.
"Every single launch that we have done for one of our memberships, every time we do it, we get better results because our messaging, our emails, and our targeting - everything just gets tightened up," Destini explained.
This methodology of continuous improvement is particularly valuable for entrepreneurs managing multiple businesses. Instead of creating entirely new systems and approaches for each venture, Destini applies what works across her businesses, then makes small tweaks to improve performance over time.
Each launch becomes a learning opportunity. Maybe it's adjusting a headline on a sales page or modifying an email sequence. These small, strategic changes compound over time, leading to increasingly better results without the exhaustion of constantly reinventing the wheel.
Building a Support System That Works for You
Perhaps surprisingly, Destini manages her multiple businesses with minimal team support - primarily one dedicated virtual assistant who helps mostly with Hobby School operations and a temporary assistant helping with Shopify product listings.
This lean approach challenges the common belief that scaling multiple businesses requires a large team. Instead, Destini leverages strategic automation and careful planning to accomplish more with less.
Her virtual assistant handles much of the summit logistics, from speaker management to technical setup, while Destini focuses on the marketing elements like emails, sales pages, and funnel creation. This division of responsibilities ensures that her time is spent on high-leverage activities that directly impact business growth.
For entrepreneurs who aren't ready to build a large team, Destini's approach offers an encouraging perspective. With the right systems and boundaries in place, it's possible to run successful businesses without extensive staff. The key is identifying where your time creates the most value and delegating or automating everything else.
Final Thoughts: Embracing the Mess in Success
What struck me most about my conversation with Destini wasn't just her strategic approach to business management but her willingness to acknowledge the challenges along the way. From launches with zero sales to technical glitches that cost thousands of leads, she's faced numerous setbacks throughout her entrepreneurial journey.
Yet despite these challenges - and occasional thoughts of giving up - she continues to build and grow her businesses. Her motivation comes not just from financial success but from the relationships and connections formed through her work.
For multi-passionate entrepreneurs feeling overwhelmed by juggling multiple ventures, Destini's story offers both practical strategies and emotional reassurance. Success doesn't require a perfect, mess-free journey. In fact, the "mess" is often where the most valuable learning happens.
By implementing deliberate focus, annual planning, iterative improvement, and strategic support systems, you too can manage multiple passion projects without sacrificing your sanity in the process. The path may not be perfect - and that's perfectly okay.
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Transcript:
[00:00:00] If you run or are considering running multiple businesses, then this interview is for you. Dr. Destini Copp, who has two thriving businesses and runs several large online events a year, shares really openly about the challenges she faces behind the scenes and the key systems that she now has in place that make it all possible without getting totally overwhelmed.
Hi, I am Ruth, host of The Mess of Success Summit, and welcome to this interview with Dr. Destini Copp, a certified business growth coach for digital product entrepreneurs. Destini helps business owners 10 x their digital product revenue without the need. To be glued to their desk constantly live, launching or worrying about social media algorithms, which I know a lot of people here are very interested to hear more about.
Okay. Destini. So we've had the official intro, but what I really, really wanna talk to you about is how you run multiple [00:01:00] successful businesses and make it all work. So can you just give the quick fire overview of these multiple businesses before we dive into that? Absolutely. So I own Hobby School, which I started from a domain name purchase just a few years ago.
And we do online learning virtual summits in that particular brand. And we've, grown it over the years. We have about 30,000 people on our email lists. Lots and lots of customers, so I can go into all the details there. We definitely have some messes along the way, so happy to delve into that.
And then I have my personal brand, which has been out there for several years now. In that brand. I also have my newsletter, profit Club, which I have a collaboration app for that in a membership. And then I have my digital Product Growth Lab and also two Shopify stores, one with HobbyScool, and then HelloContent.
With my personal brand. I mean, you just have so much going on and I'm from the outside, like you are [00:02:00] always doing these big events like the HobbyScool summit and events. So much going on and you're serving your own clients and you've got, you know, teenage kids and all the things that life brings as well.
You did say it has been a messy journey though, so can you share a little bit more about how it has gone over the years? Yeah, so when you were asking me about this, I'm like, I feel like everything's been messy over the years. Like I don't feel like anything has been easy for me. Like when I hear, oh, I had this, you know, million dollar launch and blah, blah, blah, blah, blah.
I've never, not like, that's never happened to me. I feel like I have to basically fight tooth and nail for everything that I have built. And you know, it was really hard for me to kind of pinpoint like. One particular mess because I feel like every single thing I do, there's always something that goes wrong, right?
There's always something I could probably point to. I've done the launches where [00:03:00] I didn't get any sales, so that has happened over the years. I've had an event where, tech issues happen, lead pages stop, interacting with Convert Kid and we lost like 4,000 leads in one event that I had paid for.
So I'm like everything that I do, I feel like has mess in it. So you've been running your personal brand business for longer than HobbyScool, is that right? That is correct, yeah. How did you get to the point where you're like, I'm gonna start this whole new thing and it's not just a small thing, like I'm gonna go full in with this new thing as well.
Yeah, so that was probably a mistake that I made. If I had to go back and do it all over again, I probably wouldn't have done it. Probably a lot of people listening to this can relate to this. You know, we're all kind of multi-passionate, right? There's different things out there.
We wanna test, we wanna try and, you know, I kind of ran across that domain name. I was just like, messing around on vacation, you know, like my whole [00:04:00] family was still in bed and I was at the computer. I'm like, I saw that domain name. I'm like, I feel like I can do something with that. Not realizing. At that point in time, if I had realized this, I probably would've done it, not realizing at that point in time how much work it was going to be to start something completely from scratch.
You know, kind of figure out what's the best business model, how do I do this, and all of that. So a mistake, probably a mess if I have to be, completely honest with you. And I made mistakes in the beginning process there. Right. So when I first launched that brand, I started doing it with paid bundles and they were selling, but it really wasn't growing the business as I wanted to.
And that's kind of when we switched to virtual summits. So I did a couple of those. I'm like, well, this isn't working, so let me try something else. And that's when we switched over to the, the business model with the virtual summits. I think what's really interesting, like what I'm thinking about is firstly, 'cause I've had the pleasure of getting to know [00:05:00] you and some of what goes on in your business and I'm always like, so admiring like how you are running these big events and, and that's the thing, your version of like, oh, struggle integrated audience and stuff is someone else's version of like.
Man, I wish I could have what Destini has, let alone with like two businesses. And I just think it's so refreshing to hear, like I try different things. I took on too much. I decided to run this business on a whim, which I didn't know about your HobbyScool brand, but what a great domain name.
Like I can't blame you for doing that. And, and I've been figuring it out along the way. And I just was part of your HobbyScool summit, which literally just ended at the time of recording. So even that, like if it was my summit, I'd be like, no, can't do any interviews. Now I'm going into ation mode. And it was so well put together, like from, from my perspective.
You've just got it all nailed, like everything's in flow. All the speakers know what's [00:06:00] what. It's all automated, the communication and everything. But I know that it hasn't always felt like that for you. So can you talk about the process of trial and error and messiness behind the scenes to get to this place.
Yeah, so let me take you back a couple years. So when we, my move to that virtual summit kind of business model, if you would, to grow that brand, we started trying different types of summits, so I did like a home and garden type summit, which is really like growing, fresh vegetables in your backyard and that sort of thing.
We did more like a homeschooling back to school type event. So we did that and tested that out, and then we started testing out some like more crafty type summits and. Again, that particular year when I first started doing that, we were doing summits almost every single month, if you can believe it.
Like when I think about that, I really don't know how I got through that stage, but we were doing 'em almost every single month and we [00:07:00] kind of just, again, trial and testing and we figured out. What our audience was interested in, what they weren't interested in, and come to 2025. We have really narrowed down the events that we're doing this year and the kind of the niches that we are focused on.
Like we don't do any of the back to school homeschooling type stuff anymore. We're not even doing our Harvest to Table summit this year, which is the kind of the growing your own vegetables. So we kind of stopped doing that and really more focused on creative type summits.
That's kind of what we have learned is best and works for us. And kind of going back to your question of the process, like it took us a while, right? But now I do feel like we have a very well oiled kind of process for finding speakers, onboarding speakers. You know, I always try to automate stuff whenever we can.
So like the automation of, you know, getting all the speaker information, you know, how. That [00:08:00] takes a ton of time. So all of that, we try to automate every single thing that we can just to make it a very smooth process for everybody. Was there ever a point in doing all of these summits that you felt like giving up?
I have felt like giving up so many times. I don't even wanna admit this, honestly. And, you know, I'm a little bit, you know, I'm gonna date myself a little bit, so I'm a little bit on the older side. You know, I'm 53 now and I'm like, okay, how many more years can I do this, Ruth? That's, that's kind of what sometimes goes through my, goes through my head,
you know, am I getting too old to do this? But I do feel like quitting. I would say almost every year I'm like, Ugh, you know, should I be doing this anymore or whatever. But really what keeps me going and what I enjoy doing the most is like all the, collaborations that I, all the kind of friendships really, quite frankly, that I make with the clients and the people that I work with, and the speakers in our [00:09:00] events.
And you know, if we're doing a bundle in my personal brand and all those relationships is really what I enjoy and that has kept me going. But to answer your question, it is a lot of work. Doing all of this. I felt like if I only had my personal brand and, the two memberships that I have in my personal brand, I feel like I could work like a part-time schedule.
But with HobbyScool and everything, I'm definitely working full-time. And it's really important, I think, just to normalize this, even like someone on the outside who's like, you're doing amazing things, but it's really normal also to question that sometimes and think, am I doing the right thing for me?
Do I wanna do this D? And actually, those questions can be helpful and can lead to some important decisions about what you're doing with your business. And they can also just sometimes be a sign that I'm tired. I need a little bit of a break and then I'll come back refreshed. How can you serve your clients in your personal brand with all this big stuff going on?
Because I know that running summits, and this year I'm doing two summits in [00:10:00] one year, and that for me is huge. So let alone however many you have done or are doing. How do you make sure that you can continue to do justice to that business and keep it going when you have so much going on over on the other side of things as well?
I think there's a couple things. One is I do have a VA that works for me. She primarily helps me out with HobbyScool, but I have her do some stuff with my personal brand here and there. But I would say that for the most part. For the summits. She's doing all the work there. The only really thing that I'm doing there is more of the marketing type stuff.
So, you know, the emails, the sales page. You know, I go through and look at the funnels, make sure everything is, you know. Set up correctly there and, and it's working properly. Now with the launch of the memberships and HobbyScool, I'm, I'm definitely there, right? 'cause we launched with the Part-Time Passion Club.
You know, I'm the [00:11:00] coach in that program. I'm doing all the work there, getting to onboard those new members. But I'm doing that, but. The summits and stuff. She's definitely doing that. The other thing I just wanted to mention was I am very, very deliberate in terms of what I do and where I spend my time.
So I keep things pretty simple, right? I have on my Gmail account, I have Google task there, and I have, all of my goals for each one of my brands, what I wanna accomplish. And I keep track of all my tasks there. I say no to a lot of things. Like I get almost every single day somebody has contacted me, to be in a summit, to do a speaking, gig here, to do this, do that.
And I say no to most things unless I feel like if I go to what my core goals are and what I'm wanting to accomplish, unless I feel like it really fits into that, I say no to most things and I'm very [00:12:00] focused on what I'm promoting. So I have a promotion calendar that I put together. Honestly, I think I put it together in October of 24, last year for all of 2025, we have this promotional calendar for every single, you know, brand that I manage.
And that's what we're focused on. Doesn't mean that we might make some tweaks here and there, but I honestly doubt it because I basically know what I need to focus on, what I need to do to make our revenue numbers. I love that. Were you always so boundaried around what you focus on? I have been forced to get there, due to my limited time.
So I would say if somebody can only work like 20 hours a week or 30 hours a week or whatever the case is. Having a very specific kind of, you know, focus in terms of what you need to do, what you need to accomplish, and kind of say no to. Everything else will definitely help in that regard. But I was kind of [00:13:00] forced to get there because I had so much on my plate.
Can I just check? Do you only have the one va? I have the one va. I have somebody else that is helping me with some. Images for the Shopify store. We have a lot of products. We have about a thousand products that we're getting ready to upload, so she's like creating the images in Canva and helping us upload them to the Shopify store.
So she's working about 40 hours a week right now, but once I get all that done, she won't, you know, we won't need her anymore. Okay. 'cause I think that that is amazing. Like given everything you have going on. To mainly just have that support from the one VA and yourself. I mean, it, it shows to me that those priorities are working for you and serving you.
Yeah, for sure. I'll give you some examples. Like I know every single month, this is the offer that I'm going to be promoting. Like in February, I know I'm gonna be promoting my digital product [00:14:00] growth lab. So I have a webinar, a live webinar set up for that, and I have processes for that.
You know, we do our promotion two weeks. Before the webinar to get people to register. And then from there we have the cart open period for like 10 days after that. So then we're promoting that. So I know that's what I'm gonna be doing in February. And then in March I move on to promote the newsletter Profit Club.
Obviously in January we were doing the part-time passion club in HobbySscool, so I have a very specific promotional calendar that I focus on. For a time in my business I was running two businesses at once and that was when I transitioned from copywriting over to coaching and I had them both going on at the same time.
But I knew I was gonna quit the copywriting, you know, fairly soon. Even that I found took up a lot of. Mental capacity, like the sense of juggling, I think. Do you ever find this or has there been a way around it that has helped you with this feeling like you're juggling different? [00:15:00] Because although there's things in common with both businesses, they are.
Quite different audiences and, and ways of approaching them. Right? Well, they're two different audience. One's a more of a B2C audience and one's more of a B2B audience. So they are completely different. So you're, you're, you're right about that. And yes, I think that I do feel like I'm juggling things
when I put everything down on paper and I'm like, here's the goals for HobbyScool, here's the goals for my personal brand. Here's the goals for, the offers that we have in each of these, different brands. That helps me figure out, okay, here's what I need to focus on to, grow that particular offer.
And it really does come down to offers, right? You have kind of your main core offer and then you have. For promoting that. But I do feel kind of scattered sometimes. I don't think that's ever gonna go away, is it? How could I get that to go away? Yeah, I [00:16:00] really appreciate the honesty around it.
Okay, so let's say that someone listening to this, you know, they're multi-passionate and I know that some people actually beat themselves up about doing things, like you said, like finding a, I'm gonna make a whole new business around it. So firstly, I just love that you shared that and that is the way a lot of our brains work.
So let's say someone is listening to this and kind of thinking, okay, I wanna do these two things, but I'm also feeling like stretched because you are prioritizing both businesses. That's what I see. And from witnessing you and talking to you like you are prioritizing both, you are making both work at the same time.
A lot of us might do a bit here and a bit there and that is, is not gonna help for the momentum that we wanna build in each business. What would you say to those people who want to make them both work? What is the number one thing that you would. Recommended they put in place at the earlier stages of making it work.
So this is really a tough question, so I'm trying to think [00:17:00] about what I did that I would recommend to them, and I really think it just. For me, what really helped was putting together that promotional calendar because that promotional calendar really drives kind of everything that we do in our business.
So for instance, for HobbyScool, we know that we're running five events this year. I know the offers that I'm promoting off of those events. That's our game plan for HobbyScool. That's what we need to execute on. For my personal brand, I know. What I'm going to be promoting almost every single month, and there's some months that we're taking off.
Like I'm not doing anything in June or July, but I know what I'm gonna be promoting every single month. And again, that's our game plan. So I know. I gotta, what I gotta do, going, kind of going back to what I said before, I know I have to start promoting that [00:18:00] particular event two weeks before and I know that we have, you know, the cart close period after that event.
And if you have that promotional calendar, it will basically drive your project plan and you'll know exactly what you need to do. And from my experience as well, it's so energetically draining and I'm speaking from personal experience to be making decisions constantly. Like every month, every week, new decision, what's next?
What's next? Or you know so I can see how that really takes. Away some of that mental load that comes with juggling things at once and keeps it driving forward. Does your VA help you to stay on track with the plan, like check in with you or are you kind of, is that the way your brain works and you're kind of self-motivate to stick to the plan once you've created it?
So what I basically use her for like a lot of times on Friday. I'll ask [00:19:00] her, before you go for the week, can you let me know what's outstanding for, you know, the organ? We have the Organized Living Summit coming up in next month in HobbyScool. So right now we need to start working on like all the promotional materials, the funnels, the sales pages and stuff.
This Friday, I'll ask her, you know, can you please let me know kind of where we are, what we have left to do in that? But I don't really, she's not really there necessarily to kind of keep me motivated and going but she does help keep me like on track. And here's what's still outstanding.
Here's what we need to do to make our deadlines.
And kind of going back to what I mentioned that I put together this promotional calendar in October of 2024, it really does take away all that kind of monthly decision making. What am I gonna do? Do this month? How am I, how am I gonna make money? Right. You know, what do I need to do to make sure I'm bringing in revenue in the business?
So when you, when I set that up, it really drives everything. It [00:20:00] drives like I said, you know, our promotions, how we're getting money in. It even drives our newsletter calendar because we know based on our promotional schedule, here's what we're gonna put in the newsletter every single week.
This is definitely the direction I'm heading in in my business. 'cause my brain is very much like I wanna do stuff in the flow and I want make last minute decisions and stuff, but it doesn't work when you get to a certain level where you have so much going on. I think it works to a point. There's one other question that I wanna ask you about it.
When you are planning so much in advance, how do you deal with the, the reevaluation process that's happening in the moment, depending on how, what the results are of what you're putting out there? Yeah, so that's a really good question. I'm trying to think this year, like I have the promotional calendar out.
I know generally right? 'cause I've been doing this for several years now. Like for HobbySoool, I know generally what my results are gonna be. Now either's gonna be some. [00:21:00] You know, ups and downs, obviously you're gonna have things going on with the economy or, or just, you know, different speakers in an event.
Now if you're in a place where you don't have that history. Right? So, you know, for some of the, the newer offers, we might not have that yet, but. If you don't have that in that history, sometimes you just gotta go out there and do it and see what the results are and maybe try it again in two months and see what the results are there.
What I have found by doing that, and I think this is a very important point for everybody, what I have found when you do that is you build upon your learnings every single time, and it just gets better and better. Every single launch that we have done for one of our memberships, every time we do it, we get better results.
Just because I think our messaging and our emails and our targeting, everything just gets tightened up. And I imagine having this promotional calendar, planning to launch and relaunch and relaunch is actually a very powerful thing for your business as well. 'cause I know a lot [00:22:00] of people get in their head and they'll launch and think, I have to reinvent the wheel and do something different 'cause it didn't go the way I wanted it to. But actually it's in the relaunching and repeating, but tweaking and improving that actually things get better, right? So what I'll do is just tweak things every single time. Just little bitty things like, you know, it might be heading on a sales page or it might be an email we make a couple tweaks to, but I'm not reinventing the wheel.
And I think that really helps. You know, you talk about all this stuff I have going on, just not having to reinvent the wheel every single time has been, you know, it's barely been a lifesaver. Yes. Makes so much sense. Okay, thank you so much for just sharing. Honestly, I feel like this is gonna speak to a lot of people who wanna step it up in terms of.
Their planning and their focus. I love what you said about staying focused. I know that you have a freebie for our summit attendees. So do you wanna tell us a little bit about your newsletter profit calculator? Yeah, so [00:23:00] I'm really into newsletters. I did a six month research. All about newsletters and I had a lot of ahas about that, but that's a discussion for another time.
But what I want people, or what I wanna help people do is make money every time they hit publish with their newsletter. And in this newsletter, profit calculator, you can go in and it's a, it's a Google sheet so you can go in and input the information about your newsletter and. How you make money or what you'd like to monetize in your newsletter, and it will give you some estimates about how much money you can make every time you send out a newsletter.
Ooh, I love that. I'm gonna go and sign up for that as well. Oh, thank you so much, DestinI. So you can find all of Destini's links, including that freebie, where to Follow Destini online. And please do come and share your key takeaways in the Summit Group from this conversation. Thank you so much for being part of it, Destini.
Thanks for having me, Ruth.