Welcome to the Creator’s MBA Podcast
Top Rated Podcast for Online Business Owners
Welcome to the Creator's MBA Podcast, your go-to resource for mastering the art & science of digital product entrepreneurship.
Join me as I unravel the secrets to boosting digital product revenue and designing long-term business growth strategies. From exclusive interviews with industry leaders to in-depth analyses of successful digital product models, this podcast is your guide to thriving in the digital product marketplace.
Subscribe to the Creator’s MBA Podcast today on your favorite podcast listening platform
And walk away with actionable tips that you can implement in your online business
Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
200: How to Turn Your YouTube Channel into an Email List Growth Machine
Ever wondered how some creators seem to effortlessly grow their email list through YouTube?
In this week's episode, I chat with Lisa Lisson, founder of Are You My Cousin, who shares exactly how she strategically uses YouTube to build her email list and create a thriving digital business.
Lisa started as a blogger (just like many of us!) and was initially hesitant about YouTube. Now, she's successfully using the platform to grow her email list consistently, even as blog traffic has declined due to recent algorithm changes.
Laura shares a refreshing perspective on Pinterest marketing that doesn't involve posting 50 times a day or constantly creating new content.
Instead, she breaks down a practical, sustainable approach that works whether you're selling digital products, courses, or physical items.
You'll learn why Pinterest users are already in a buying mindset (unlike social media scrollers), and how to tap into that intent to drive consistent sales.
199: Why Pinterest is NOT Social Media (And Why That's Great for Your Business)
Feeling exhausted from the endless social media hamster wheel? This week's episode might just be the breath of fresh air you need.
I sat down with Pinterest strategist Laura Rike to uncover why Pinterest is fundamentally different from social media platforms – and how this difference could be the key to growing your digital product business.
Laura shares a refreshing perspective on Pinterest marketing that doesn't involve posting 50 times a day or constantly creating new content.
Instead, she breaks down a practical, sustainable approach that works whether you're selling digital products, courses, or physical items.
You'll learn why Pinterest users are already in a buying mindset (unlike social media scrollers), and how to tap into that intent to drive consistent sales.
198: Growing Your Newsletter in a Unique Way (With 45% Conversion Rates)
When Bree Noble, a Newsletter Profit Club member, mentioned she was using Facebook ads to grow her newsletter subscribers by using her newsletter sign up page (not a free gift), I had to know more.
Most business owners rely on the usual methods – lead magnets, bundles, organic social sharing. But Bree's taking a different approach, and it's working incredibly well.
In our conversation, she breaks down exactly how she's getting a 45% conversion rate on cold traffic to her newsletter landing page.
Yes, you read that right – 45% of complete strangers who see her ad and click over to her newsletter sign up page end up subscribing to her newsletter.
What I love about Bree's approach is how straightforward it is. She's not using complex targeting or fancy advertising techniques.
Instead, she focuses on a clear message that resonates with her audience:
"Become a more profitable musician in just three minutes a week."
197: Beyond Funnels: Build a Self-Sustaining Growth Flywheel
Ever wonder how some entrepreneurs seem to get exponential results while working less? In this week's podcast episode, I'm pulling back the curtain on my entire business growth strategy by sharing the replay of my recent workshop 'Beyond Funnels: Build a Self-Sustaining Growth Flywheel.'
196: The Simple Math Behind 6-Figure Facebook Ads
Ever catch yourself wondering if your digital products are ready for Facebook ads? Or maybe you're like me, knowing you should start but feeling a bit nervous about getting it wrong?
This week's episode takes the mystery out of Facebook advertising. My guest breaks down exactly how to know when your business is ready for ads (hint: it's not about how long you've been in business), and shares a really practical framework for testing ads without burning through your budget.
195: What Would YOU Do With an Extra 21.5 Hours Each Week? (I'm curious...)
Quick question for you: If someone handed you an extra 21.5 hours every week, what would you do with them?
That's like having every Friday AND half of Thursday back in your calendar. 😳
Would you...
Finally write that book you've been dreaming about?
Launch the course that's been sitting in your Google docs?
Pick up your kids from school every day?
Actually take a lunch break? (Revolutionary, I know!)
Maybe even... take a vacation? 🏖️
Here's the thing: You actually HAVE these hours. They're just... hiding.
In this week's Creator's MBA episode, I discovered something mind-blowing: the average digital entrepreneur is losing 21.5 hours every week to invisible time leaks. That's nearly three full workdays!
194: Traditional Sales Funnels Are Dead (Here's What's Next)
What if you could:
- Reduce your marketing hours by 50%
- Double your customer referrals
- Make sales feel natural and easy
This isn't wishful thinking – it's exactly what happened when I switched from traditional funnels to what I call a Growth Flywheel.
In this week's episode, I'm pulling back the curtain on something I've never shared before: my Growth Flywheel framework.
193: What if Your Students Had a 24/7 Personal Tutor...That Never Burns Out?
In this week's episode, we're exploring a game-changing approach that could transform your courses and set you apart in the online education world.
This innovative solution isn't just about convenience – it's about accelerating your students' success and keeping them motivated throughout their learning journey.
By providing instant, personalized support, you can help your students overcome obstacles quickly and maintain their momentum.
In this episode, we're diving into:
How to offer round-the-clock, personalized guidance without burning yourself out
A powerful tool that's revolutionizing student support and course completion rates
Practical ways to implement this in your programs (it's simpler than you might think!)
How this approach can dramatically boost student success and differentiate your offering
Whether you're running a small workshop or a bustling membership site, this episode is packed with insights to help your students achieve their desired transformation faster while positioning your business as a leader in student success.
Ready to discover the secret to accelerated student progress, higher completion rates, and a standout feature for your courses?
Tune in now – your students' success stories are waiting to be written!
192: Make Money Every Time You Hit Send (without burning out your list)
Ever wonder if your weekly newsletter could do more than just update your audience? What if each 'send' could actually put money in your pocket?
In this week's Creator's MBA podcast episode, I'm sharing a game-changing approach to your regular newsletter that could transform it from a simple "here's my latest blog or podcast episode" update into a consistent income stream.
After diving deep into a 6-month research study, I've uncovered why our usual newsletter methods often fall short - and more importantly, what we can do about it.
191: Unchain Your Voice: Craft AI-Proof Copy
Ever stared at a blank page, wondering how to make your words stand out in a world of AI-generated content? You're not alone, and this week's episode is all helping you craft your AI-proof copy.
In this episode, I sat down with the brilliant Dr. Suzy Cater, who is helping us create authenticity in our AI-driven world. We're diving deep into the art of creating copy that's uniquely, irresistibly you.
190: Personality is Your Secret Weapon: Website Edition
Are you tired of blending in online? Ready to make your website pop with personality? Then you won't want to miss our latest episode of the Creators MBA Podcast!
In "Personality is Your Secret Weapon: Website Edition," I chatted with web design guru Christina Marie Anderson, founder of Wondersoul Co. Christina spills the tea on how to transform your website from bland to grand by infusing it with your unique personality.
189: 5-Part Formula to 10X Your Digital Product Revenue in 90 Days
Let's cut to the chase: Q4 2024 is coming, and it's time to turn up the heat on your digital product revenue.
This episode is a recording of the live training I did this week:
5-Part Formula to 10X Your Digital Product Revenue in 90 Days (even if you're working just a few hours per week)
This isn't your average "tips and tricks" episode. I'm pulling back the curtain on the exact strategies that have:
Propelled my online brands to new heights
Helped other entrepreneurs hit or exceed their 90-day revenue goals
Worked even if you're juggling a million other priorities
188: Scaling Your Content Creation with AI Assistance
Drowning in content deadlines? Feeling like there aren't enough hours in the day to create all the content you need? We've got the productivity boost you've been searching for!
In this episode, we're unveiling the secret weapon that's revolutionizing content creation: AI-powered tools.
187: The $100K Course Formula With Amy Porterfield
Are you sitting on a wealth of expertise that you're itching to share with the world? Our latest Creator's MBA Podcast episode might just be the catalyst you need to transform that knowledge into a thriving digital course business.
In this episode, with Amy Porterfield, we're diving deep into the world of lucrative digital courses. She's sharing her tried-and-true formula for creating courses that not only resonate with your ideal customer, but also have the potential to generate serious revenue.
186: The Lazy Entrepreneur's Guide to 10X Growth
Picture this: It's a year from now. Your digital product business is thriving. Revenue has skyrocketed. And the best part? You're working fewer hours than ever before. Sounds like a fantasy, right?
Well, buckle up, because in this week's episode of the Creator's MBA Podcast, I'm sharing a principle that could turn this dream into your reality. It's a simple yet powerful concept that's been hiding in plain sight, and it's about to change everything for your business.
185: The Hidden Trap Killing Your Business Growth
Ever feel like you're running on a hamster wheel in your business? Always busy, but not seeing the results you want?
I've been there, and I bet you have too.
In this week's episode, I'm diving into something I see trip up entrepreneurs time and time again (myself included!) - Shiny Object Syndrome.
You know that feeling when you hear about a new social media platform or a fancy tool that promises to solve all your problems? That irresistible urge to drop everything and jump on board? Yep, that's what we're talking about.
In this episode, I'm getting real about:
Why we're so drawn to the 'next big thing' (it's not just you, I promise!)
The hidden costs of constantly chasing new strategies
My personal framework for evaluating new opportunities (this has saved me countless hours and dollars)
I'm even sharing a behind-the-scenes look at how I sat on a new product idea for 6 months before deciding to launch it. Spoiler alert: sometimes, patience pays off!
This isn't just theory - I'm giving you practical, actionable steps to overcome Shiny Object Syndrome and stay focused on what really moves the needle in your business.
So grab your favorite drink, find a comfy spot, and let's dig in. This might just be the wake-up call your business needs.
184: Hit the Easy Button: 3 Low-Risk Ways to Grow Your Online Business
Are you looking for ways to expand your online business the easy way? You're in luck! In my latest podcast episode, I chat with the brilliant Claire Pells, a seasoned Facebook and Instagram ad strategist.
Claire shares some incredible insights, including growth strategies you can start using right away! Here's a sneak peek:
We dive into the power of classic list-building ads and how to create freebies that truly resonate with your audience.
Claire reveals a little-known tactic for promoting your podcast or YouTube channel to rapidly build trust with potential customers.
We explore the game-changing "coming soon" ad strategy for launches and time-sensitive promotions.
The best part? Claire breaks down how to implement these strategies even if you're on a tight budget and may be risk adverse like me. She emphasizes starting small, learning from the data, and scaling up as you see results.
But that's not all! Claire is offering a free class called "Grow Your List on Autopilot" on August 21st. It's a perfect opportunity to dive deeper into these strategies and get your questions answered live.
Don't miss this chance to transform your approach to online business growth. Tune in to the episode and sign up for Claire's class today!
183: The 8-Step Blueprint for Mapping Your Customer's Journey
Ever feel like you're solving a giant puzzle, but someone's hidden half the pieces when it comes to understanding your customers? Well, I've got just the thing to help you find those missing pieces in this week's podcast episode.
Think of it as your GPS for guiding folks from "Who are you?" to "OMG, I love everything you do!" We're talking real, actionable steps to transform your customer's experience from meh to signing your praises.
So grab your favorite drink, pop in those earbuds, and let's map out a journey your customers will never forget. Who knows? This might just be the episode that takes your digital product biz from "doing okay" to "holy cow, we're crushing it!"
182: Beyond One-Size-Fits-All: Crafting Your Perfect Online Course
Ever dreamed of sharing your knowledge with the world but felt overwhelmed by course creation? In my latest episode, 'Beyond One-Size-Fits-All: Crafting Your Perfect Online Course,' I'm pulling back the curtain on the secrets to creating courses that resonate and sell!
🔥 In this episode, I'm breaking down the walls of traditional course design and unveiling a buffet of options you never knew existed. From bite-sized mini-courses to comprehensive signature programs, I'm dishing out all the secrets to help you find your perfect fit.
179: 7 Types of Bonuses That Can Make or Break Your Launch
In this episode of the Creators MBA podcast, I chatted with launch strategist Melody DiCroce, to discuss the power of launch bonuses in driving sales for digital products. Melody, the brains behind The Launch Library, shares her expertise on simplifying launches and making consistent sales on autopilot. Her approach focuses on creating scalable and enjoyable online businesses that offer entrepreneurs more time, money, and freedom.
Melody dives deep into the world of launch bonuses, revealing seven types of bonuses that can be strategically implemented during different phases of a launch. From wait list bonuses to the exciting "mic drop" bonus, she provides valuable insights on how to effectively use these incentives to boost sales and help potential customers make empowered decisions. Melody also shares tips on communicating the value of bonuses, avoiding common mistakes, and getting creative with bonus offerings.