Welcome to the Creator’s MBA Podcast

Top Rated Podcast for Online Business Owners

The Creator's MBA Podcast with Dr. Destini Copp

Welcome to the Creator's MBA Podcast, your go-to resource for mastering the art & science of digital product entrepreneurship.

Join me as I unravel the secrets to boosting digital product revenue and designing long-term business growth strategies. From exclusive interviews with industry leaders to in-depth analyses of successful digital product models, this podcast is your guide to thriving in the digital product marketplace.

Subscribe to the Creator’s MBA Podcast today on your favorite podcast listening platform

And walk away with actionable tips that you can implement in your online business

Latest Podcast Episodes

Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.

Podcast Destini Copp Podcast Destini Copp

207: Behind The Scenes Live Coaching For Digital Product Revenue Growth (Session #1)

For the first time ever, I'm pulling back the curtain and sharing a real, unfiltered coaching session on the podcast. This isn't a polished interview or a carefully edited presentation—it's actual coaching happening in real time.

In this first session, you'll meet Abby from The Content Experiment, a fractional marketing director who helps coaches and online businesses with their marketing strategy. Despite her expertise, Abby has been struggling to generate consistent revenue from her own digital products.

Read More
Podcast Destini Copp Podcast Destini Copp

206: Are You Busy or Profitable? How to Tell the Difference

Have you ever found yourself excited about a new platform, collaboration opportunity, or marketing strategy only to realize weeks later that it didn't actually bring in any revenue? You're definitely not alone!

In this week's episode of the Creators MBA Podcast, I'm tackling the question that every business owner needs to ask themselves: Are the activities filling your calendar actually making you money, or are they just keeping you busy?

Read More
Podcast Destini Copp Podcast Destini Copp

205: The Overlooked Secret to Scaling Your Business

Have you ever wondered why some entrepreneurs make business growth look almost effortless, while others (maybe including yourself sometimes!) seem to be constantly pushing a boulder uphill?

In this week's episode of the Creators MBA podcast, I'm pulling back the curtain to share something I rarely talk about in such detail – the exact framework I use to structure my business offers in a way that creates sustainable, scalable growth.

Read More
Podcast Destini Copp Podcast Destini Copp

203: From Zero to 30,000 Email Subscribers Using B2C Virtual Summits

Have you been wondering if virtual summits still work in 2025? Let me tell you - they absolutely do, especially in the B2C space. This week's episode features an enlightening conversation with virtual summit expert Krista Miller that might completely change how you think about growing your business.

Here's what caught my attention: While B2B summits have been getting all the attention, B2C summits are quietly breaking records. We're talking about summits in niches like crafting, parenting, and even Yellowstone National Park enthusiasm generating $100,000+ in revenue. One summit for parents and teachers of autistic children brought in over $300,000!

Read More
Podcast Destini Copp Podcast Destini Copp

202: Want to Future-Proof Your Blog? Here's What You Need to Know for 2025

Ever wondered how to keep your blog thriving in this rapidly changing digital landscape? This week, I sat down with Liz Stapleton, attorney-turned-blogger and founder of the Blogger Breakthrough Summit, to unpack exactly what you need to know about blogging in 2025.

In this episode, we dive deep into practical ways to use AI as your content assistant (without losing your authentic voice!), explore important copyright considerations that could affect your blog, and discuss why going back to basics might be the secret to standing out in 2025. Liz brings her unique perspective as both a legal expert and successful blogger to help you navigate the intersection of technology and authentic content creation.

Read More
Podcast Destini Copp Podcast Destini Copp

201: The Truth About Self-Publishing Your Book (It's Not What You Think)

Want to know what really goes on in the world of publishing? This week's episode might surprise you - especially if you've been dreaming about landing a traditional publishing deal.

I sat down with Aaron Schaefer from selfpublishing.com, and he shared some eye-opening insights about why more and more successful authors are actually choosing to self-publish. (Including one author who tried traditional publishing after 14 successful self-published books... and immediately regretted it!)

Read More
Podcast Destini Copp Podcast Destini Copp

200: How to Turn Your YouTube Channel into an Email List Growth Machine

Ever wondered how some creators seem to effortlessly grow their email list through YouTube? 

In this week's episode, I chat with Lisa Lisson, founder of Are You My Cousin, who shares exactly how she strategically uses YouTube to build her email list and create a thriving digital business.

Lisa started as a blogger (just like many of us!) and was initially hesitant about YouTube. Now, she's successfully using the platform to grow her email list consistently, even as blog traffic has declined due to recent algorithm changes. 

Laura shares a refreshing perspective on Pinterest marketing that doesn't involve posting 50 times a day or constantly creating new content. 

Instead, she breaks down a practical, sustainable approach that works whether you're selling digital products, courses, or physical items. 

You'll learn why Pinterest users are already in a buying mindset (unlike social media scrollers), and how to tap into that intent to drive consistent sales.

Read More
Podcast Destini Copp Podcast Destini Copp

199: Why Pinterest is NOT Social Media (And Why That's Great for Your Business)

Feeling exhausted from the endless social media hamster wheel? This week's episode might just be the breath of fresh air you need. 

I sat down with Pinterest strategist Laura Rike to uncover why Pinterest is fundamentally different from social media platforms – and how this difference could be the key to growing your digital product business.

Laura shares a refreshing perspective on Pinterest marketing that doesn't involve posting 50 times a day or constantly creating new content. 

Instead, she breaks down a practical, sustainable approach that works whether you're selling digital products, courses, or physical items. 

You'll learn why Pinterest users are already in a buying mindset (unlike social media scrollers), and how to tap into that intent to drive consistent sales.

Read More
Podcast Destini Copp Podcast Destini Copp

198: Growing Your Newsletter in a Unique Way (With 45% Conversion Rates)

When Bree Noble, a Newsletter Profit Club member, mentioned she was using Facebook ads to grow her newsletter subscribers by using her newsletter sign up page (not a free gift), I had to know more. 

Most business owners rely on the usual methods – lead magnets, bundles, organic social sharing. But Bree's taking a different approach, and it's working incredibly well.

In our conversation, she breaks down exactly how she's getting a 45% conversion rate on cold traffic to her newsletter landing page. 

Yes, you read that right – 45% of complete strangers who see her ad and click over to her newsletter sign up page end up subscribing to her newsletter.

What I love about Bree's approach is how straightforward it is. She's not using complex targeting or fancy advertising techniques.

Instead, she focuses on a clear message that resonates with her audience:

"Become a more profitable musician in just three minutes a week."

Read More
Podcast Destini Copp Podcast Destini Copp

196: The Simple Math Behind 6-Figure Facebook Ads

Ever catch yourself wondering if your digital products are ready for Facebook ads? Or maybe you're like me, knowing you should start but feeling a bit nervous about getting it wrong?

This week's episode takes the mystery out of Facebook advertising. My guest breaks down exactly how to know when your business is ready for ads (hint: it's not about how long you've been in business), and shares a really practical framework for testing ads without burning through your budget.

Read More
Podcast Destini Copp Podcast Destini Copp

195: What Would YOU Do With an Extra 21.5 Hours Each Week? (I'm curious...)

Quick question for you: If someone handed you an extra 21.5 hours every week, what would you do with them?

That's like having every Friday AND half of Thursday back in your calendar. 😳

Would you...

  • Finally write that book you've been dreaming about?

  • Launch the course that's been sitting in your Google docs?

  • Pick up your kids from school every day?

  • Actually take a lunch break? (Revolutionary, I know!)

  • Maybe even... take a vacation? 🏖️

Here's the thing: You actually HAVE these hours. They're just... hiding.

In this week's Creator's MBA episode, I discovered something mind-blowing: the average digital entrepreneur is losing 21.5 hours every week to invisible time leaks. That's nearly three full workdays!

Read More
Podcast Destini Copp Podcast Destini Copp

194: Traditional Sales Funnels Are Dead (Here's What's Next)

What if you could:
- Reduce your marketing hours by 50%
- Double your customer referrals
- Make sales feel natural and easy

This isn't wishful thinking – it's exactly what happened when I switched from traditional funnels to what I call a Growth Flywheel. 

In this week's episode, I'm pulling back the curtain on something I've never shared before: my Growth Flywheel framework. 

Read More
Podcast Destini Copp Podcast Destini Copp

193: What if Your Students Had a 24/7 Personal Tutor...That Never Burns Out?


In this week's episode, we're exploring a game-changing approach that could transform your courses and set you apart in the online education world.

This innovative solution isn't just about convenience – it's about accelerating your students' success and keeping them motivated throughout their learning journey. 

By providing instant, personalized support, you can help your students overcome obstacles quickly and maintain their momentum.

In this episode, we're diving into:

  • How to offer round-the-clock, personalized guidance without burning yourself out

  • A powerful tool that's revolutionizing student support and course completion rates

  • Practical ways to implement this in your programs (it's simpler than you might think!)

  • How this approach can dramatically boost student success and differentiate your offering

Whether you're running a small workshop or a bustling membership site, this episode is packed with insights to help your students achieve their desired transformation faster while positioning your business as a leader in student success.

Ready to discover the secret to accelerated student progress, higher completion rates, and a standout feature for your courses?

Tune in now – your students' success stories are waiting to be written!

Read More
Podcast Destini Copp Podcast Destini Copp

192: Make Money Every Time You Hit Send (without burning out your list)

Ever wonder if your weekly newsletter could do more than just update your audience? What if each 'send' could actually put money in your pocket?

In this week's Creator's MBA podcast episode, I'm sharing a game-changing approach to your regular newsletter that could transform it from a simple "here's my latest blog or podcast episode" update into a consistent income stream.

After diving deep into a 6-month research study, I've uncovered why our usual newsletter methods often fall short - and more importantly, what we can do about it.

Read More
Podcast Destini Copp Podcast Destini Copp

191: Unchain Your Voice: Craft AI-Proof Copy

Ever stared at a blank page, wondering how to make your words stand out in a world of AI-generated content? You're not alone, and this week's episode is all helping you craft your AI-proof copy. 

In this episode, I sat down with the brilliant Dr. Suzy Cater, who is helping us create authenticity in our AI-driven world. We're diving deep into the art of creating copy that's uniquely, irresistibly you.

Read More
Podcast Destini Copp Podcast Destini Copp

190: Personality is Your Secret Weapon: Website Edition

Are you tired of blending in online? Ready to make your website pop with personality? Then you won't want to miss our latest episode of the Creators MBA Podcast!

In "Personality is Your Secret Weapon: Website Edition," I chatted with web design guru Christina Marie Anderson, founder of Wondersoul Co. Christina spills the tea on how to transform your website from bland to grand by infusing it with your unique personality.

Read More
Podcast Destini Copp Podcast Destini Copp

189: 5-Part Formula to 10X Your Digital Product Revenue in 90 Days

Let's cut to the chase: Q4 2024 is coming, and it's time to turn up the heat on your digital product revenue. 

This episode is a recording of the live training I did this week:

5-Part Formula to 10X Your Digital Product Revenue in 90 Days (even if you're working just a few hours per week)

This isn't your average "tips and tricks" episode. I'm pulling back the curtain on the exact strategies that have:

  • Propelled my online brands to new heights

  • Helped other entrepreneurs hit or exceed their 90-day revenue goals

  • Worked even if you're juggling a million other priorities

Read More
Podcast Destini Copp Podcast Destini Copp

188: Scaling Your Content Creation with AI Assistance

Drowning in content deadlines? Feeling like there aren't enough hours in the day to create all the content you need? We've got the productivity boost you've been searching for!

In this episode, we're unveiling the secret weapon that's revolutionizing content creation: AI-powered tools.

Read More