Most creators don’t need more offers—they need a clearer path. The Customer Journey Gap Check helps you map your product suite, spot missing pieces, and align your next 90 days to the right growth opportunities.

In September 2025, our HobbyScool brand hosted one of its biggest events yet: The Art of Handmade Summit. Nearly 18,000 people attended, generating $39,041 in revenue and $22,341 in profit. In this post, I’ll share a snapshot of what worked, what didn’t, and why summits have become the growth engine behind HobbyScool. For the full funnel breakdown and all the behind-the-scenes lessons, head over to my Substack.

Most entrepreneurs focus on sales. I’m focused on value. The $1M HobbyScool Experiment is my plan to grow a creative brand into a sellable business by 2027.

I set a goal to grow HobbyScool into a $1M, sellable brand. Instead of keeping my notes in private spreadsheets, I’m documenting the process on Substack. Here’s why this platform is perfect for building in public — and what creators can learn about using Substack the right way.

Last night, I got one of those emails every business owner dreads: an angry unsubscribe. Here’s how I turned that sting into a powerful reminder that unsubscribes aren’t failure—they’re proof your marketing is working.

AI has changed the game. Website traffic is down, SEO isn’t enough, and old funnels keep breaking. But this shift also creates massive opportunities. By combining HubSpot’s Loop Marketing playbook with the Growth Flywheel framework, digital product creators can build resilient systems that compound momentum and generate consistent revenue, even in an AI-first world.

Tired of readers skipping your sponsored newsletter ads? Learn how to make sponsorships feel like a natural part of your content—not an interruption. This post highlights Ann Handley’s brilliant “pop quiz” strategy and shows how you can use it to keep readers engaged and sponsors happy.

Think you’re not using AI? You probably are. From smart email tools to design hacks, here’s how creators and digital product owners are using AI to save time, serve better, and scale without burning out.

When a simple printable planner became one of our most-loved member bonuses, I saw an opportunity to do more. In this post, I share how I turned the HobbyScool Craft Projects Planner into a no-code app using Lovable—completely solo and with zero tech budget. Discover how the Crafter’s Hub transformed our membership experience, plus how you can do the same in your own business with the help of Sage, your free AI upgrade guide.