If people are joining your list and then not buying, more traffic won't help much. Here's how to rate the five stages of your business and find the one where people drop off before you set your 2027 goals.

The best information you have about 2027 is what actually happened in 2026. Here's how to pull a few numbers and do a one-hour wrap-up of your wins, your lessons and what you'll stop doing before you plan the new year.

Trying to plan a whole year in one afternoon usually leaves you behind by March. Here's how to plan 2027 one quarter at a time, from looking back at 2026 to picking three goals and mapping them across 12 weeks.

Everybody posts the gross number. Almost nobody posts what was left after affiliates, ads and refunds came out of it. Here is one real month inside HobbyScool, line by line, plus the number I'm actually building toward and why it has nothing to do with the monthly total.

Target, Amazon, Starbucks, Sephora and Apple ran a lot more than sales this year. Here are eight of their campaigns, from a made-up holiday to a bring-a-friend pass, and the version of each one you can run in your digital product business.

A launch puts your whole quarter on one week, and when the cart closes you start over from zero. Big retailers run campaigns all year instead, and here's what changes in your business when you do the same.

When there's always something going on, promoting feels a lot more fun. Here are seven campaigns for digital products, like scavenger hunts, countdowns and member appreciation weeks, that you can use any month.

People keep buying after Cyber Monday, so December doesn't have to be quiet. Here are seven December campaigns for digital products, from gift memberships to a January waitlist, and how to pick yours.

Most creators go straight to a discount for Black Friday, but that's one of seven options. Here's the discount math, all seven options with real numbers from HobbyScool, and how to pick the one that fits your business.