Don’t Sell Another Digital Product Without These Legal Basics
The 3 must-have pages that protect you, your content, and your customers
Disclaimer: This blog post is for informational purposes only and does not constitute legal advice. I am not a lawyer. Please consult with a qualified attorney to ensure your business is compliant with all applicable laws in your location and industry.
So, you’ve created an amazing digital product — maybe it’s a template pack, an online course, a membership, or a printable bundle. You're ready to start making sales (hello, passive income dreams!).
But before you hit publish on your sales page or drop that link in your email newsletter… let’s talk about something not-so-fun but very necessary:
🧑⚖️ The Legal Stuff.
Now, I know “legal” sounds intimidating. You didn’t start your business to become a lawyer, right? But here's the thing: putting the right legal basics in place can protect your business, your content, and your peace of mind.
Let’s walk through the 3 legal essentials every digital product business needs — in plain English, no law degree required.
1. Privacy Policy: Because You’re Collecting Emails (and That Matters)
If you’re building an email list, running ads, or using tools like Google Analytics — you need a privacy policy on your site. It’s legally required in many places, including the U.S., Canada, UK, and the EU (hello, GDPR!).
A privacy policy should cover:
What personal info you collect (email addresses, names, etc.)
How you use that info (newsletters, order delivery, etc.)
Whether you share it (like with email providers, payment processors)
How someone can opt out or request data deletion
Quick Example: “We collect your email address when you sign up for our newsletter. We use it to send weekly content and updates. You can unsubscribe anytime.”
If you’re using platforms like ConvertKit, MailerLite, or ThriveCart — you’re already collecting personal info. So don’t skip this!
Where it goes:
Link it in your website footer, your checkout pages, and any opt-in forms.
2. Terms & Conditions: Your Website’s “House Rules”
Think of your Terms & Conditions (T&C) as your digital storefront's rulebook.
While not legally required in every country, it’s highly recommended — especially if you're selling products.
Here’s what T&C usually include:
Payment terms (one-time or recurring, refunds, chargebacks)
Intellectual property (aka: “Don’t steal my stuff”)
Limitations of liability (protects you if tech glitches happen)
How users can access your products
Affiliate disclosures (if you're linking to products for commission)
✨ Example line from a T&C: “All digital downloads are for personal use only and may not be resold or redistributed without written permission.”
If someone tries to demand a refund for a non-refundable product, your terms are what you point to. It’s a layer of protection that sets clear expectations.
3. Disclaimers: Cover Your “What Ifs”
Depending on what you sell, you may also need a disclaimer to protect you from legal claims.
Disclaimers are especially important if your products involve:
Health or wellness (even if it’s journaling prompts!)
Finances or business growth
Legal or educational advice
Example disclaimers:
“This product is for informational purposes only and is not a substitute for professional advice.”
“Results are not guaranteed — every business is different.”
Even if you're “just” sharing productivity tips or hobby-related ideas, it never hurts to include a line at the bottom of your product page or in your product itself.
Bonus Tip: Make It Easy to Find
It’s not enough to have these legal pages — you also need to make them visible.
Here’s where to put them:
In your website footer (link to Privacy Policy + Terms)
On every checkout page
In your email footer (especially if you’re using affiliate links)
Inside your digital downloads (a quick “For personal use only” note)
Don’t Let Legal Stuff Hold You Back
You don’t need to spend weeks lawyering up or writing 10-page contracts.
You just need to cover the basics:
Privacy Policy
Terms & Conditions
Disclaimers (when applicable)
Once you’ve got those in place, you’ll feel way more confident knowing your business is protected and your customers are clear on the rules.
Not Sure Where to Start?
There are affordable legal templates out there designed just for creators and digital product entrepreneurs. A few we like:
Or talk with a lawyer if you want something custom — especially if your business is growing fast or you’re in a sensitive niche.
Final Thoughts
This stuff might not be the fun part of running a digital product business — but it’s part of running a real business. And once you have it set up, it’s (mostly) one and done.
If you’ve been winging it until now — no shame. But this is your friendly nudge to get your legal ducks in a row. 🙌
