4 Emails to Send a New Subscriber (when participating in an industry bundle)
You’ve participated in an amazing bundle.
You’ve added hundreds of new email subscribers to your email list and some of them have also joined your Facebook community to follow you on social media.
You may be asking; how do I nurture these new email subscribers and maximize my return on investment. After all, you spent hours on the campaign promoting the bundle and creating your premium product.
Many bundle contributors make the mistake of carrying on with their business as soon as a bundle is over. These business owners are missing a precious opportunity to connect with their new community members.
Two Mistakes to Avoid When Participating in an Industry Bundle
Ignoring Your New Email Subscriber
The worst thing you can do after the marketing campaign is to ignore your new email subscriber and then email them three months down the road. When you ignore them, they will not remember who you are, and this puts you at risk of them reporting your emails as spam or simply ignoring your email altogether.
Bombarding Your New Subscriber with Emails
Another mistake to avoid is to bombard your new email subscriber with a ton of emails. Depending on how many contributors participated in the industry bundle, they may have signed up for 20 or more premium products. This is 20 new people emailing them all at once.
It’s best to introduce your, but at the same time, give them time to breath and digest the information of your premium product.
4 Emails to Send a New Subscriber (when participating in an industry bundle)
The smart thing to do immediately after a bundle is to write a short 4-part nurture series. This is a set of emails introducing yourself and what you do.
The reason you want to create this series is that the same new email subscriber that was added to your list was also added to Jeff’s, Amy’s, Pat’s, Jessica’s, and Carter’s list, too. She’s met several new business owners and chances are, she’s not going to be able to keep all of you straight. That means you need to make sure you stand out in her inbox.
When participating in an industry bundle, I generally recommend that you space out your nurture series emails.
When someone signs up on your email list, you may “on-board” them in about 1-2 weeks. During this time, you may send 5 to 7 emails. That’s perfectly fine, but in this case, when your email subscribers are hearing from so many different people over a short period of, I generally recommend spacing out the emails to every week.
This reduces the immediate unsubscribes and gives your new subscriber an opportunity to get to know you individually and learn more about you, your business, and how you can help them.
Email #1: The Introduction (send out immediately)
Start the first email in your nurture series with an introduction. You can talk briefly about who you are and how you got started in your current business.
You may want to include anything that’s relevant to your branding. One business owner was so well-known for her purple hair that she talked about them in her first email. She knew it was a simple thing that made her stand out in the minds of her audience.
In this email, you’ll also deliver your premium digital product and make sure they all of the pertinent information to access the content.
Email #2: A Quick Check-In (Week 2)
In the second email, you’ll focus on a quick check-in. This message doesn’t have to be lengthy if you don’t want it to be. Just simply 2-3 paragraphs. Remind your subscribers about your what your product was and ask them if they got their download.
Tell subscribers who may have forgotten to download your product where they can find it and encourage those who ran into tech problems to email you or contact your help desk for support.
Email #3: A Simple Tip (Week 3)
For the next email, you’ll want to share a valuable tip with your audience. Try to pick some tidbit that’s related to your bundle product. For example, if your bundle product was about puppy training, then you might include a tip on potty training a young dog.
Your tip should be short and to the point. You want to train your subscribers to think of your emails as quick and breezy. This makes them more likely to read your messages when they see your name in their inbox.
Email #4: The Small Offer (Week 4)
Now that your community has tasted your product, make them another offer. Keep this offer small and make it easy for them to say yes.
For example, if the bundle price was $97, then you don’t want to immediately offer your $2,000 group coaching program. But you could share a link to your planner that sells for $37. If you don’t have any products of your own yet, promote something as an affiliate.
Don’t be afraid to introduce your subscribers to your products early on. You already make offers to your list regularly, so you want the bundle customers to expect these promotions from you.
Remember the 4-part nurture series is a wonderful way to welcome new subscribers. Take the time to create one and you’ll stand out in the minds (and inboxes!) of your recent community members.
