26: 5 Easy Tips to Improve your Copy (even if you hate writing)

In this episode, I'm joined by Justin Blackman. Justin is obsessed with brand voice. Last year, he wrote for 239 different entrepreneurs. The year before that, he wrote 10,211 headlines for 100 different brands—just for fun—all during the hours he wasn’t creating content for an international hotel company with 12 distinct brand voices. Learn how Justin took all of his writery knowledge with working like brand names like Puma, 5-hour energy and Red Bull to create ridiculously specific voice guides.

In this episode we discuss:

• Why most people struggle with writing (and how to break the rules)

• Keys to best performing copy (hint: it has something to do with a 2nd grader)

• How to write a good headline and what he learned from his year of writing 10,211 headlines!

• How to identify your voice type (using the Brand Ventriloquist framework)

• 5 easy tips to improve your copy