In this episode on The Course Creator's MBA Podcast, I talk about how you can use your evergreen sales funnel to help recession proof your business.

So you’ve set up your evergreen sales funnel. You have your lead magnet with your registration page, your email automations and tags, your webinar registration page along with your sales page and everything else that goes into your evergreen sales funnel.

Here’s what I want you to do next. Test it.

Set up an email account, one that you can use for testing and go through your evergreen sales funnel just like a new subscriber would.

You may be surprised as to what you’ll find.

In this episode, I’ll walk you through what to review in your evergreen sales funnel and some tips on what to tweak if your sales funnel is not converting.

One question I get all the time is….am I ready to set up an evergreen sales funnel?

Don’t I have to launch multiple times before I set up my funnel for my online course or program?

Don’t I have to make sure my webinar is converting in a live launch before I can go evergreen?

Don’t I have to invest a ton of money in Facebook and Instagram ads to do a live launch before going evergreen?

In this episode, I’ll talk about who is ready for an evergreen sales funnel and why you should start with an evergreen sales funnel (versus a live launch).

On a scale of 1-10, how comfortable are you with tech? No matter whether you rate yourself a 10 or a 1, the good news is the tech needed for an evergreen sales funnel for your online course or program is not as difficult or scary as many may think.

And the best news is…. you don’t have to break your bank to set up an evergreen sales funnel that converts and works for your business!

In this episode, I’ll cover the must-have evergreen sales funnel tools all specially curated to be easy on your budget.

Have you ever wondered, how do you create urgency in evergreen sales funnels?

We know that having a deadline in an evergreen sales funnel increases your revenue and conversion rate.

But how do you do this ethically and in alignment with your values?

In this episode, I’ll walk you how to build an automated (aka evergreen) sales funnel that aligns with your values and does not compromise your ethics.

Recorded webinars are one of my favorite evergreen sales funnels. In a webinar, you can demonstrate your expertise and build the know, like, and trust factor quickly and easily.

In this episode, I’ll walk you through step-by-step everything you need in an evergreen webinar sales funnel so you know exactly what to do and when.

All offers, even low priced tripwire offers, need a dedicated sales page to help convert your lead to a paying customer.

This is a one-page site that describes your course or program to your ideal customer. It has one goal; convert the visitor into a paying customer (if they are the right fit for your course or program).

If your sales page is poorly written or designed and does not speak to the pain points of your ideal customer; you will lose the customer that you paid good money and time to attract.

Listen in for the key elements to include on your sales page so you know exactly what is needed to help your ideal customer make an informed decision about purchasing your course or program.

Once your new lead signs up for your email list, the worst thing you can do is never follow up with them.

Creating an email automation for your evergreen webinar t is important to creating a relationship and keeping your name foremost in their mind. If you fail to stay in touch, they will miss out on your offer as well as forget who you are or how you can help them.

Listen in for the 12 must-have emails in an evergreen webinar funnel so you can convert your new lead to a paying customer, plus some other hot tips for evergreen webinar emails.

Your opt-in page for your lead magnet, also known as you landing page, is the first piece of content your new prospect will see before signing up (opting in) to your email list.

When your landing page is poorly written and does not “sell” your ideal customer on why they should sign up, you’ll lose this lead that you’ve paid good money or time to attract.

Listen in for hot tips on how to increase conversion for your lead magnet opt-in page so you can optimize your evergreen sales funnel.

Ever wonder what's the right lead magnet to attract your ideal customer in your evergreen sales funnel?

Sometimes this exercise gets a little tricky. One could argue that your lead magnet content should be the same subject as your paid offer; but how much information from your paid offer do you want to give away for free?

In addition, you may be asking, do you need a lead magnet PLUS a recorded webinar (or some other type of "higher end" lead magnet) before you pitch your signature offer.

In this episode, I'll break this down and walk you through how to how to choose the right lead magnet(s) for your evergreen sales funnel.

An evergreen sales funnel takes your new lead (your email subscriber) on the buyer's journey from being completely new to you to becoming your customer.

Your sales funnel will not work well if you’re simply offering random offer after random offer.

"Every online business owner who has a digital product or coaching program needs a sales funnel running on autopilot in their business." - Dr. Destini Copp

Without knowing exactly what products you’re selling, it’s going to be nearly impossible to build the window displays (your lead magnet and recorded webinar).

In this episode, I'll walk you through how to map out is your offer(s), which are the product(s)/program(s) you'll sell in your evergreen sales funnel.

Want to know how to protect your online course from copycats? Tune into this episode where I'm chatting with Amy Nesheim, Lawyer for Entrepreneurs and Founder of Artful Contracts.

Amy will walk us through how to protect our intellectual property like our online course from copycats, the difference between a copyright and trademark, the importance of having an LLC for your online business and much more.

Are you ready to sell your digital course? You’ve probably spent weeks, if not months, creating a perfect course for your future students. Marketing your course doesn’t have to be super complicated or stressful, but you need a solid plan.

In this podcast episode, I'll walk you through the 3-part launch phase so you can create an effective marketing plan to sell your online course in your upcoming course launch.

Are you looking for a way to find more students for your online course or membership without investing money in paid advertising? Listen in to learn about one of the best ways to sell your online course when you're audience is small and you're just starting out.

Have you ever been told to live launch first before you go evergreen? There are definitely pros and cons to each method and quite frankly a lot of misinformation out there. In this podcast episode, I’ll cover when you may want to live launch and when to start with an evergreen sales funnel.

Today in our podcast episode, I talk about my four favorite lead magnets for digital courses (to attract action takers).

The question I have for you is this…do you ever wonder that you have the right lead magnet for your online course? One that attracts action takers and not just freebie seekers?

If you need to create a lead magnet for your online course that attract action takers, or maybe you just want to refresh one that you already have, listen in for my top favorite lead magnets for digital product creators.

Today in our podcast episode, I’m going to talk about a different type of online course that’s not only easy to create but has high student engagement due to their accessibility and convenience.

And that’s an audio course.

But before you create an audio course, you need to understand what type of course works well an as audio course and the tools to use so you can create an audio course that gets results.

Are you interested in growing your email list fast? Collaborating with others in your niche is one of the best ways to grow your email list quickly with subscribers who are your ideal customer.

In this episode, I walk you through how participating in industry bundles with your peers is one of the best ways to grow your email list quickly with your ideal customer.

Today we’re talking about organic traffic strategies for your evergreen sales funnel. I'll walk you through some traffic strategies that are more of a long-term game and some where you can get some quick wins by simply networking and collaborating with your peers.

In this podcast episode, I’m walking you through five somewhat unique examples of evergreen sales funnels that I use to sell my digital products.

Here’s a sneak peek of these evergreen sales funnels:

• Course marketplace funnel

• Book funnel

• Mini-course funnel

• On-demand webinar funnel

• The funnel you should start with if you’re just starting out