Welcome to the Creator’s MBA Podcast

Top Rated Podcast for Online Business Owners

The Creator's MBA Podcast with Dr. Destini Copp

Welcome to the Creator's MBA Podcast, your go-to resource for mastering the art & science of digital product entrepreneurship.

Join me as I unravel the secrets to boosting digital product revenue and designing long-term business growth strategies. From exclusive interviews with industry leaders to in-depth analyses of successful digital product models, this podcast is your guide to thriving in the digital product marketplace.

Subscribe to the Creator’s MBA Podcast today on your favorite podcast listening platform

And walk away with actionable tips that you can implement in your online business

Latest Podcast Episodes

Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.

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188: Scaling Your Content Creation with AI Assistance

Drowning in content deadlines? Feeling like there aren't enough hours in the day to create all the content you need? We've got the productivity boost you've been searching for!

In this episode, we're unveiling the secret weapon that's revolutionizing content creation: AI-powered tools.

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187: The $100K Course Formula With Amy Porterfield

Are you sitting on a wealth of expertise that you're itching to share with the world? Our latest Creator's MBA Podcast episode might just be the catalyst you need to transform that knowledge into a thriving digital course business.

 In this episode, with Amy Porterfield, we're diving deep into the world of lucrative digital courses. She's sharing her tried-and-true formula for creating courses that not only resonate with your ideal customer, but also have the potential to generate serious revenue.

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186: The Lazy Entrepreneur's Guide to 10X Growth

Picture this: It's a year from now. Your digital product business is thriving. Revenue has skyrocketed. And the best part? You're working fewer hours than ever before. Sounds like a fantasy, right?

Well, buckle up, because in this week's episode of the Creator's MBA Podcast, I'm sharing a principle that could turn this dream into your reality. It's a simple yet powerful concept that's been hiding in plain sight, and it's about to change everything for your business.

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185: The Hidden Trap Killing Your Business Growth

Ever feel like you're running on a hamster wheel in your business? Always busy, but not seeing the results you want?

I've been there, and I bet you have too.

In this week's episode, I'm diving into something I see trip up entrepreneurs time and time again (myself included!) - Shiny Object Syndrome.

You know that feeling when you hear about a new social media platform or a fancy tool that promises to solve all your problems? That irresistible urge to drop everything and jump on board? Yep, that's what we're talking about.

In this episode, I'm getting real about:

  • Why we're so drawn to the 'next big thing' (it's not just you, I promise!)

  • The hidden costs of constantly chasing new strategies

  • My personal framework for evaluating new opportunities (this has saved me countless hours and dollars)

I'm even sharing a behind-the-scenes look at how I sat on a new product idea for 6 months before deciding to launch it. Spoiler alert: sometimes, patience pays off!

This isn't just theory - I'm giving you practical, actionable steps to overcome Shiny Object Syndrome and stay focused on what really moves the needle in your business.

So grab your favorite drink, find a comfy spot, and let's dig in. This might just be the wake-up call your business needs.

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184: Hit the Easy Button: 3 Low-Risk Ways to Grow Your Online Business

Are you looking for ways to expand your online business the easy way? You're in luck! In my latest podcast episode, I chat with the brilliant Claire Pells, a seasoned Facebook and Instagram ad strategist.

Claire shares some incredible insights, including growth strategies you can start using right away! Here's a sneak peek:

We dive into the power of classic list-building ads and how to create freebies that truly resonate with your audience.

Claire reveals a little-known tactic for promoting your podcast or YouTube channel to rapidly build trust with potential customers.

We explore the game-changing "coming soon" ad strategy for launches and time-sensitive promotions.

The best part? Claire breaks down how to implement these strategies even if you're on a tight budget and may be risk adverse like me. She emphasizes starting small, learning from the data, and scaling up as you see results.

But that's not all! Claire is offering a free class called "Grow Your List on Autopilot" on August 21st. It's a perfect opportunity to dive deeper into these strategies and get your questions answered live.

Don't miss this chance to transform your approach to online business growth. Tune in to the episode and sign up for Claire's class today!

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183: The 8-Step Blueprint for Mapping Your Customer's Journey

Ever feel like you're solving a giant puzzle, but someone's hidden half the pieces when it comes to understanding your customers? Well, I've got just the thing to help you find those missing pieces in this week's podcast episode.

Think of it as your GPS for guiding folks from "Who are you?" to "OMG, I love everything you do!" We're talking real, actionable steps to transform your customer's experience from meh to signing your praises.

So grab your favorite drink, pop in those earbuds, and let's map out a journey your customers will never forget. Who knows? This might just be the episode that takes your digital product biz from "doing okay" to "holy cow, we're crushing it!"

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182: Beyond One-Size-Fits-All: Crafting Your Perfect Online Course

Ever dreamed of sharing your knowledge with the world but felt overwhelmed by course creation? In my latest episode, 'Beyond One-Size-Fits-All: Crafting Your Perfect Online Course,' I'm pulling back the curtain on the secrets to creating courses that resonate and sell!

🔥 In this episode, I'm breaking down the walls of traditional course design and unveiling a buffet of options you never knew existed. From bite-sized mini-courses to comprehensive signature programs, I'm dishing out all the secrets to help you find your perfect fit.

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179: 7 Types of Bonuses That Can Make or Break Your Launch

In this episode of the Creators MBA podcast, I chatted with launch strategist Melody DiCroce, to discuss the power of launch bonuses in driving sales for digital products. Melody, the brains behind The Launch Library, shares her expertise on simplifying launches and making consistent sales on autopilot. Her approach focuses on creating scalable and enjoyable online businesses that offer entrepreneurs more time, money, and freedom.

Melody dives deep into the world of launch bonuses, revealing seven types of bonuses that can be strategically implemented during different phases of a launch. From wait list bonuses to the exciting "mic drop" bonus, she provides valuable insights on how to effectively use these incentives to boost sales and help potential customers make empowered decisions. Melody also shares tips on communicating the value of bonuses, avoiding common mistakes, and getting creative with bonus offerings.

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180: The One-Hour Newsletter Miracle: Streamline Your Content Creation Strategy

In this episode of the Creators MBA Podcast, I share my game-changing content planning system for creating consistent, high-quality weekly email newsletters.

As a busy entrepreneur managing multiple email lists, I have created a process that allows me to produce valuable content in just one hour per week per newsletter. In this episode, I break down the common challenges newsletter creators face and offer practical solutions to overcome them.

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178: Secrets to Long-Term Membership Success with Limited Churn

In today's episode, I am excited to welcome Becky Beach, a $1,000,000 digital product seller and coach at coachbeckybeach.com. Becky has made a significant mark in the digital product space with her innovative strategies and expert coaching, earning her features in prestigious publications like Business Insider and Forbes.

We'll dive into the world of memberships, exploring how Becky has built a successful membership site, her journey, and the secrets behind her impressive retention rates.

Becky's story is both inspiring and practical, offering a roadmap for anyone looking to create a sustainable and profitable online business. From her beginnings as a web developer to becoming a leading figure in the digital product industry, Becky's journey is filled with valuable insights and actionable tips.

We'll discuss the benefits of membership models, how to maintain consistent value for members, and the strategies Becky uses to keep her community engaged and thriving.

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177: The Missing Piece in Your Email Strategy

In this episode of the Creator's MBA Podcast, Dr. Destini Copp is joined by Melissa Seidman, founder of Not Another VA, a team of passionate email marketing virtual assistants dedicated to helping businesses achieve their full potential.

Together, they dive into the essentials of email marketing, discussing common mistakes, best practices, and strategies for maintaining a consistent and engaging email list.

Melissa shares her wealth of knowledge on creating effective email sequences, structuring newsletters, and leveraging email marketing for business growth.

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176: The Newsletter Profit System: Make Money Every Time You Publish

In this episode, I'm breaking it all down for you. I'll show you why that old-school newsletter advice falls short, and how diversifying your content can turn your newsletter into something your subscribers can't wait to open (and maybe even save in a special folder - yeah, that's the kind of feedback I'm getting now!).

So, if you're ready to stop dreading your newsletter and start profiting from it, you're in the right place!

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175: Turn Digital Products into Physical Profits With Amazon Print on Demand

Interesting in learning how you can turn your digital products into physical books and start generating passive income through Amazon's print-on-demand service?

In this episode of the Creator’s MBA prodcast, Julie Hall breaks down the process of creating and publishing books, from simple notebooks to more complex activity books and planners.

Learn about the tools, strategies, and best practices for success in the KDP marketplace.

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174: Turning Digital Creations into Cash on Shopify

Are you ready to explore selling your digital products via an e-Commerce platform but feeling overwhelmed by the options?

In this episode of the Creators MBA podcast, I'm joined by Shopify expert Erin Alexander, creator of Product Powerhouse. Erin shares her wealth of knowledge on building a successful online store, whether you're just starting out or looking to optimize your existing setup.

From choosing between Etsy and Shopify to mastering the art of product listings and leveraging themes and apps, Erin breaks down the essentials of creating a thriving e-commerce presence to sell our digital products.

If you're interested in selling your digital products online, this episode is packed with valuable information to help you succeed in the world of e-commerce.

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173: The Hidden Formula to Pick the Right Sales Funnel

In this episode of the Creators MBA podcast, I dive into the confusing world of sales funnels, specifically focusing on the differences between tripwire and evergreen funnels.

In this episode, you’ll discover:

How tripwire sales funnels can generate quick wins and nurture new leads.

The complexities and benefits of evergreen sales funnels for higher-priced offers.

Clear, actionable tips to help you decide which funnel to use and when.

By the end of this episode, you’ll have a crystal-clear understanding of these powerful strategies and how to implement them in your business.

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172: The Great Debate: To Trademark or Not?

Last week, I had the chance to sit down with Braden Drake from Not Your Average Law Firm to trademark three of my brands. Honestly, I waited way too long to do this, and I wanted to bring Braden on the podcast so you can avoid the same mistake.

In this episode, Braden will answer all your burning legal questions, like:

  • When should you consider trademarking your course, program, or brand name?

  • What do you need to protect your business and intellectual property?

  • How can you protect your personal assets?

And so much more!

Braden is an absolute treasure trove of knowledge when it comes to legal and tax issues for online business owners like us.

His straightforward, practical advice makes complicated legal stuff easy to grasp and put into action. We’ll cover the essential steps every online business owner should take to make sure their business is legally sound and protected from any potential pitfalls.

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171: Grow Your Sales Funnel with Strategic Podcasting

In this episode, I chat with Caroline Hull, a podcasting expert and CEO of Wild Home Podcasting. Caroline shares why long-form content is so important for marketing and how podcasts can really help you build your brand and make more money. She gives great tips on how to fit podcasts into your marketing plan without burning out.

We also cover practical advice on making the most of your podcast, from creating content to setting up funnels. Plus, we talk about common mistakes people make when starting a podcast and how to avoid them.

Caroline explains how understanding your audience and making content that speaks to them can help you build a loyal following. Whether you're new to podcasting or want to take yours to the next level, this episode is full of useful tips and inspiration.

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170: Get Your Perfect Summer PTO Plan (AI Prompt Included)

Welcome to today's episode! I'm excited to talk about an important topic for many online business owners—how to effectively manage your time and business during the summer with a well-planned PTO (paid time off) strategy.

Over the past few weeks, I've chatted with a bunch of online business owners interested in my 1:1 coaching. A common theme keeps popping up: time management.

Many of these entrepreneurs are feeling stretched too thin, especially with summer vacations planned, and they're struggling to find enough time to grow their businesses.

They're often stuck doing the bare minimum, which begs the question: what is the minimum? They're asking me, "What should I focus on to get the best results?"

In today's episode, I'm excited to dive into how you can create your summer PTO plan.

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169: Your Minimal Summer Vacation Marketing Plan

Welcome back! As the school year wraps up and summer approaches, it's tempting to take our foot off the gas pedal and relax.

But today, I'm here to share why it's crucial to keep your business momentum going through the summer months.

In this episode, I discuss practical strategies to streamline your digital product business, ensuring that you are set up for a strong finish to the year.

From outsourcing tasks to automating your marketing and planning your content ahead of time, I've got you covered with tips to help you stay productive even while enjoying your well-deserved break.

So, let's dive into how you can keep your business thriving during the summer months and beyond.

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