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21+ Essential Tools for a Profitable Digital Product Business(2025 Guide)

"What tools should I use for my digital product business?"

After helping hundreds of entrepreneurs build successful digital product businesses, this is the question I hear most often. And it makes sense – with thousands of options available, choosing the wrong tools can cost you thousands in wasted time and money.

That's why I've put together this carefully curated list of tools that I've seen work time and time again for successful digital product creators. Each recommendation comes from real-world experience and proven results, either from my own business or from the hundreds of entrepreneurs I've helped guide to success.

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The Top Five Lead Magnets to Attract Your Perfect Students

You already know that you need a lead magnet for your online course. Even if you have one, it’s probably time for a refresh so you can start attracting your perfect students.

But the last thing you want to do is to create another lead magnet that doesn’t attract action takers. You want email subscribers that will become future students. These are the individuals who want your help and will pay money for your solutions.

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5 Tools to Build the Perfect Evergreen Sales Funnel (so you can sell your online course without launching)

You need to sell your online course and perhaps you’ve tried a webinar or a 5-day challenge in the past, but the thought of constantly live launching makes you want to go crawl underneath a rock!

If you’re looking for ways to sell your online course without doing a live webinar, or showing up in a Facebook group every single day, then you’re in the right place!

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How to Build an Evergreen Sales Funnel (so you can sell your online course on autopilot)

My online course business primarily runs an autopilot. Around once per year, I do a live launch like a virtual summit with a webinar, but for most of the other months, my sales are driven by my evergreen sales funnels.

I absolutely love evergreen sales funnels because they allow me to focus on what I do best which is serving my students and creating content.

I will walk you through EXACTLY how to set up an evergreen sales funnel in your own online course business so you can sell your online course on autopilot every single day.

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Create Your Mini Course (aka tiny offer) in 7 Days

A mini-course, aka tiny product or starter course, is something that would be considered a no brainer type offer.

Read to learn how to create a mini-course in 7 days (or less) that can be used in a lot a different ways in your business.

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What Type of Course Should You Create? (and the best one to start with)

You know that you’re ready to create a course so you can add an additional revenue stream in your business. But you’re not sure what type of course you should create!

There are so many options out there from a mini-course to a subject matter course to a full blown signature program.

In this post I’ll outline the different types of course and why you should start with one versus another.

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