4 Best Practices for an Actionable Quiz (for your online course lead magnet)
Did you know that a quiz is a great lead magnet for an online course? People love taking quizzes. It sparks their curiosity and tells them a little bit about themselves.
What I love about quizzes as a marketer is that it allows me to personalize my follow up to their results. Everyone is at a different stage in their business and therefore their needs are different.
This is what we call personalized marketing.
Today, I want to talk about 4 best practices to consider when creating an actionable, personalized quiz to use as a lead magnet.
4 Best Practices for an Actionable Quiz
Best practice #1 Ensure that your quiz topic is related to your online course
Let’s assume that you are a branding expert. Your online course is focused on helping women their brand voice toolkit, so they can attract their ideal customer.
Your quiz could answer the question, “What is your brand voice style?” and help participants clarify their brand voice style.
This relates directly to your online course and allows you to send them personalized information based on their specific quiz results.
Best Practice #2 Choose a clickable quiz title
Like a blog title, your quiz title needs to be clickable and create excitement. If your readers don’t get intrigued by your quiz topic, they won’t click on the button to take it.
My quiz title is: Is your online course business ready for Facebook ads? For any course creator who’s curious or wants to know if they’re ready, it’s a perfect quiz for them.
Best Practice #3 Create questions that engage
Here are a few tips on creating your quiz questions. Be short and to the point. Quizzes should have around 5-7 questions. Any more and they will quit in the middle of taking the quiz.
Think about when you complete a survey for a restaurant you just went to. If the survey gets too long, you’ll probably quit in the middle of it.
So keep it short.
Best Practice #4 Create results that prompt action
What I like about using a quiz over a workbook, cheat sheet or other type of lead magnet is that you can personalize the results based on their answers.
Using their answers, you can suggest immediate action they can take or give them immediate satisfaction by providing results immediately after taking the quiz.
In my quiz, after completion, I send the participant an immediate email with their results and my recommended next step.
For example, if they’re ready for Facebook ads, I point them to my free mini-workshop series, Launch a High Converting Ad campaign (in 5 short days).
If they’re aren’t ready yet, I have some additional resources to get them started.
There you go! These are the 4 best practices for creating an actionable quiz to use as a lead magnet!
Pin this and save for later
