Blog Destini Copp Blog Destini Copp

How to Create a High-Converting Webinar to Sell Your Online Course

Out of all of the ways to sell your online course, webinars are still at the top of the list for a high-converting launch. A webinar can be positioned as a workshop, masterclass, or training, but the concept is the same. Provide valuable training and at the end of the webinar present the opportunity for your audience to take action by joining your program.

In this post, you’ll find the best strategies for creating a high-converting webinar for your next online course launch.


Read More
Blog Destini Copp Blog Destini Copp

How to Save Time and Sell Your Digital Course Before Creating Content

How would you like to save a ton of time and sell your digital course before creating any content? Pre-selling your digital course is when you sell your course before creating any content and is often called a beta launch or founding member launch. It’s also a great way to validate your course idea and find out if there is any interest in your course topic before you spend any time creating the course videos, workbooks, and any extensive marketing materials.

In this post, we’ll cover the benefits of pre-selling your digital course and the exact steps to take for your pre-sell online course launch.

Read More
Blog Destini Copp Blog Destini Copp

How to Add an Online Course to Your Freelance Portfolio

As a freelancer, you’ve probably had people who would like to work with you, but they aren’t quite ready yet. So, how do you reduce reliance on your freelance work, while still having something to offer your clients who can’t afford your services or aren’t quite ready to work with you? What if you could show them a few steps to get them started via an online course so they will be ready to work with you in the future?

Read More
Blog Destini Copp Blog Destini Copp

Rachel Mitchell: How Offering Online Courses Was a Game Changer for Her Business

Welcome to our Course Creator Series, where you can learn directly from experienced course creators on how you can monetize and grow your online business.

I’m your host, Dr. Destini Copp and I help entrepreneurs reduce their reliance on 1:1 services or agency type work and scale their digital product revenue. Today, I had the pleasure of interviewing Rachel Mitchell.

Rachel Mitchell is the founder of My Sweet Sleeper, a certified Pediatric & Maternity Sleep Consultant, former night nanny, and mom/bonus mom of six. My Sweet Sleeper was born shortly after Rachel had her first child, ten years ago.

As a young mother, she struggled to juggle working and taking care of her new baby while running on little sleep. She realized at this time how little information was given about sleep and how valuable this would have been going home with a brand new baby.

This is when she started to become more interested in learning how to help babies sleep better and teaching families how to help their little ones get rest. After she became certified, she launched My Sweet Sleeper in 2012 and has worked with thousands of families all over the world with the rewarding experience of helping their children sleep better.

She feels it truly is one of the most wonderful professions, and she genuinely looks forward to each new family she gets to be a part of.

When she’s not saving families from sleep deprivation, you can find her sipping hot coffee, running along the beach, working in the yard, and hanging out with her husband and kiddos. She lives just outside of Boston and her and her family are pretty much a modern day Brady Bunch with six kids between them!

Read More
Blog Destini Copp Blog Destini Copp

How to Use Affiliate Marketing to Expand Your Reach and Sell Your Online Course

It can be difficult when you have a small email list and a social media following to find the perfect students for your online course.

One of the best ways to sell your online course when you’re just starting out is using other peoples’ audiences.

This is called affiliate marketing.

Affiliate marketing can be a win win for both parties. You give your affiliate an opportunity to make easy money and you’re able to find the perfect students for your online course without huge ad spends or other marketing costs.

Read More
Blog Destini Copp Blog Destini Copp

Create Your Mini Course (aka tiny offer) in 7 Days

A mini-course, aka tiny product or starter course, is something that would be considered a no brainer type offer.

Read to learn how to create a mini-course in 7 days (or less) that can be used in a lot a different ways in your business.

Read More
Blog Destini Copp Blog Destini Copp

What Type of Course Should You Create? (and the best one to start with)

You know that you’re ready to create a course so you can add an additional revenue stream in your business. But you’re not sure what type of course you should create!

There are so many options out there from a mini-course to a subject matter course to a full blown signature program.

In this post I’ll outline the different types of course and why you should start with one versus another.

Read More