One of the best ways to promote you and your online course business is through public relations (PR). And best of all, it's FREE!

Lucky for you, gone are the days when you need to dig deep into your pockets and hire a high-priced PR agency to help your business get exposure. If you know what do to, you can do it yourself.

Here are five tips on how to expand your visibility so you can grow your audience for your online course.

The #1 question I am asked: How should I price my online course. I get it. Pricing your online course is HARD! Even for the Fortune 10 firms.

You don’t want to overprice because you believe this would keep potential students from enrolling. On the other hand, you want to be sure to charge what your online course is worth.

I’ve had so many entrepreneurs come to me after they’ve bought course after course and program after program, but NEVER launched their online course into the market. Others had launched their course once or twice but didn’t get the results they wanted and scared to take the next step.

After speaking with these entrepreneurs, I found that there were several mindset blocks holding them back.

I hear from online business owners all the time that their online course is not selling, but they don’t know WHY.

Here, I want to squash 3 myths you’ve been told about marketing your online course, so you don’t have to be in the dark anymore.

The main reason why your online course is not selling is not what you think.

Many business owners come to me after their failed online course launch and think that the reason why their launch failed was due to their pricing.

Yes, your sales funnel may need tweaking, but the main reason why your online course is not selling is because you haven’t warmed up your audience prior to selling and you should do this through what is known in marketing as the buyer’s journey.

Your online course sales are less than desirable. But you don’t know what you’re doing wrong.

Guess where the issue lies? Your marketing. This may include your messaging, webinar or course positioning, or a few other little things that you can test and tweak.

Read on to learn how to review your sales funnel and make tiny tweaks to increase course sales.

Want to know the easiest and fastest way to get your online program into the marketplace and further validate your idea at the same time?

Launching via live workshops.

This process is designed to keep course creators from becoming stuck in analysis paralysis. It keeps you moving forward so you don’t take months or even years to launch their online program.

Let me walk you through my framework:

When working with my clients on pricing their online programs, I find that we tend to undervalue our services. It’s also an area that course creators make a lot of mistakes in which can be detrimental to their success. If you’re having difficulty pricing your online program, then you’re not alone. Pricing your online course can be one of the hardest decisions to make.

Here are the mistakes to avoid when pricing your online program: 

Did you know that a quiz is a great lead magnet for an online course? People love taking quizzes. It sparks their curiosity and tells them a little bit about themselves.

Creating a quiz that converts into a lead for your online course can be a little challenging. Luckily, there are a few online quiz builders in the market, like Interact, that make building a quiz as a lead magnet simple, fast, and easy.