Can't Get Your Online Program Launched? Try Launching With Live Workshops

Want to know the easiest and fastest way to get your online program into the marketplace and further validate your idea at the same time?

Launching via live workshops.

This process is designed to keep course creators from becoming stuck in analysis paralysis. It keeps you moving forward so you don’t take months or even years to launch their online program.

Let me walk you through my framework:

Step 1: Attract

In this stage, you are defining who you want to attract into your online program. It’s critical to understand their migraine. As I always say, people can live with a headache, but will pay good money to get rid of a migraine.

If you need help with building your audience for your online course, go here for more information.

Step 2: Create

Step 2 is all about creation. In this step, you put together a rough outline of your program and define the process by which you will solve their migraine. This includes defining your transformation process. For example, how you will get your customer from Point A (their undesired state) to Point B (their desired state).

In this step, you will outline what you will teach in your live workshops series. For example, let’s say that you wanted to create a course to help people set up their email system with ConvertKit. You could teach a series of four live workshops that walks them through the process of migrating from their current email service provider, importing their subscribers, setting up their forms and sequences in ConvertKit.

What are the benefits of launching through live workshops?

This process gives you time to develop all your content. So many creators get stuck at this part of the process and never get their course launched because they can’t find the time to create their lesson videos.

It also provides a feedback loop so you can make changes where needed and gives you the opportunity to collect testimonials  for your online program. What a bonus!

Each week, you create your slides and workbooks, guides, etc. and deliver it through a webinar system like Zoom. At the end of your co-creation process with your ideal customers, here’s what you’ll have: your online program content, any supplemental material you have created like workbooks, feedback (so you can make any changes, if needed) and, most importantly, testimonials!

Step 3: Serve

This is your key differentiator: how you will serve your clients. Worried about people “stealing” you online content? When you infuse your talent and expertise into your online program, you make it impossible for people to copy.

In this step you are also defining your pricing strategy. When you include more of you in your program, you need to charge appropriately. After all, your time is valuable.

Also, keep in mind that higher priced solutions attract more serious students; ones that are willing to work to get results.

From a marketing perspective, it can cost as much to sell a lower priced product as a higher priced one. Also consider, that a lower priced online program does not mean more revenue or profits; in fact, the opposite is true. Moral of the story: don’t be afraid to charge what you’re worth!

Step 4: Market

Creating your course is only half the battle. Did you know that most online programs fail, not because of the quality of the content you created, but because of the your marketing strategy?

Many creators think, once I announce my new online program to the world, the sales will start rolling in. Not so fast my friend. Even for the most experienced marketers, it may take some time to get consistent revenue from your online course.

The end goal is an automated, evergreen sales funnel. This allows you to spend more time doing what you love and are good at, serving your clients.

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