The main reason why your online course is not selling is not what you think.

Many business owners come to me after their failed online course launch and think that the reason why their launch failed was due to their pricing.

Yes, your sales funnel may need tweaking, but the main reason why your online course is not selling is because you haven’t warmed up your audience prior to selling and you should do this through what is known in marketing as the buyer’s journey.

Your online course sales are less than desirable. But you don’t know what you’re doing wrong.

Guess where the issue lies? Your marketing. This may include your messaging, webinar or course positioning, or a few other little things that you can test and tweak.

Read on to learn how to review your sales funnel and make tiny tweaks to increase course sales.

Want to know the easiest and fastest way to get your online program into the marketplace and further validate your idea at the same time?

Launching via live workshops.

This process is designed to keep course creators from becoming stuck in analysis paralysis. It keeps you moving forward so you don’t take months or even years to launch their online program.

Let me walk you through my framework:

When working with my clients on pricing their online programs, I find that we tend to undervalue our services. It’s also an area that course creators make a lot of mistakes in which can be detrimental to their success. If you’re having difficulty pricing your online program, then you’re not alone. Pricing your online course can be one of the hardest decisions to make.

Here are the mistakes to avoid when pricing your online program: 

Did you know that a quiz is a great lead magnet for an online course? People love taking quizzes. It sparks their curiosity and tells them a little bit about themselves.

Creating a quiz that converts into a lead for your online course can be a little challenging. Luckily, there are a few online quiz builders in the market, like Interact, that make building a quiz as a lead magnet simple, fast, and easy.

Are you ready to launch your online course, but don’t know how to get started?

Here’s what you do know:

· You need a sales funnel that doesn’t exhaust you

· You need a sales funnel that can be automated and used again and again

· And doesn’t break your bank

There is a way to do this that doesn't put you on the launch roller coaster and can be replicated again and again within your budget.

Here are two popular funnels for selling online courses.

Have questions about starting and growing your Facebook group for your online course? Then this is the interview for you! Anna Gray, the host of Our Community Café and an expert in Facebook groups, talks with me about some of the key strategies for starting and growing your Facebook group.

One of the things I recommend when creating a new product like an online course is to start with a MVP, a minimum viable product. This gives you the opportunity to get feedback from your ideal customers and make any necessary modifications prior to your product launch.

The best way to launch a minimum viable product for an online course is through a beta test.

Fair warning…this post may be a little controversial. In the online course marketplace, I’m told that it’s not appropriate to look at what your competitors are doing.

Aren’t we taught in Marketing 101 that one of the things you do before you develop a new product or service is to review the competitive landscape?

This is not to copy what they are doing. In fact, it’s the opposite. You want to make sure you are differentiating yourself in the market.