How to Create a Mini Course as a Lead Magnet

How to Create a Mini Course as a Lead Magnet

Launching a new course is a huge project. In general, it takes a minimum of 60-90 days and I’ve heard from some Course Creators that they have been working on their online course for a year or more!

If creating a full-blown signature online course intimidates you, or you just don’t have the time right now to focus on your signature course, consider launching a free mini course to help grow your list while you build your signature course. You could even put a small price tag on the course to generate some incremental revenue.

How to Create an Outline for your Online Course (that delivers results)

How to Create an Outline for your Online Course (that delivers results)

I’ve spoken with several Course Creators over the past few weeks. They have an online course idea and know their ideal customer inside and out.  Some of them even have some presentations they have given and would like to turn that content (and more) into an online course. However, they don’t know how to organize their content or even where to start. If this is you, you’re not alone. Even if you have conducted live workshops in the past, have an ebook covering your exact online course idea or spoken at a conference about your topic, it can sometimes be hard to organize your content in a way that makes sense for an online course.

The Seven Steps for Creating + Launching your Online Course (and three mistakes to avoid)

The Seven Steps for Creating + Launching your Online Course (and three mistakes to avoid)

How many of you are struggling with even getting started on your online course? Maybe you’ve tried pulling together a few Powerpoints or worksheets from your live training sessions, but nothing seems to work.

I’ve been working with entrepreneurs for a while now and I’ve noticed that everyone seems to be making the same mistakes. These mistakes are easy to make, but they can really have a negative impact on your progress.

The Anatomy of a Sales Page that Converts (for your online course)

The Anatomy of a Sales Page that Converts (for your online course)

It’s go time! You’ve spent weeks (or even months) on your online course. You know your ideal customer inside and out, decided on pricing for your course, prepared your course videos and worksheets and loaded them into the course platform. You are ready for your first group of customers! It's time to design your sales page. 

How to Build Your Audience for Your Online Course

How to Build Your Audience for Your Online Course

I know from talking to many Course Creators, the #1 frustration for them is building their audience. They are not alone. This is a challenge for most entrepreneurs.

We don’t live in a build it and they will come world. The market is way too noisy. Before any Course Creator develops their online course program, they should focus first on building their audience.

Why? Your audience will help guide you in what is needed in your program. After all, you don’t want to spend time and money creating an online course that no one will buy! You can talk to your audience about their pain points and their biggest frustrations. Just remember…people can live with a headache, but they will pay top dollars to get rid of a migraine!

20 Essential Tools for Course Creators

20 Essential Tools for Course Creators

Are you thinking of creating an online course? Does the tech stuff scare you? Confused about the tools needed to develop your course? Here, I’m going to break down all the tools needed by Course Creators in each step of the course creation process.  

What's the Right Platform for my Online Course?

What's the Right Platform for my Online Course?

The number one question I’ve been asked recently is what platform should I use to launch my online course. It’s a very valid question and the answer depends on what you’re trying to achieve.

First, let’s talk about what options are available for course creators. There are three primary ways for course creators to launch their online course. One is through a course marketplace and another is to host your course on a learning management system. The last option is to host your course on your own website with a plug-in.

How To Discover Your Profitable Course Idea

How To Discover Your Profitable Course Idea

Are you a consultant, coach, or entrepreneur who wants to monetize your expertise and stop trading time for dollars through an online course? 

Are you frustrated with unpredictable revenue and worrying about where the next client is coming from? Do you want to launch an online course to combat these issues, but are concerned about finding the perfect course for your business?  

After all, you're a busy entrepreneur and can't afford to waste any time on a project that doesn't yield results. 

5 Ways to Know If You’re Ready to Start a Business

5 Ways to Know If You’re Ready to Start a Business

You may have been thinking about it for a while. It’s that little voice in the back of your head that won’t go away. Perhaps you’re a faculty who wants to share your expertise with a larger audience through an online course or even selling an ebook online. Or maybe you have a special skill or gift that you know you can monetize and help people at the same time. But how do you know if you’re ready to take on the challenge of starting a new business?

Your Simple 6 Step Marketing Plan

Your Simple 6 Step Marketing Plan

Your marketing plan is your roadmap for your business success. You need it to clarify your ideal customer, outline your unique selling position, state your goals and strategy and outline your marketing tactics to grow your business. Here’s what you should include in your simple marketing plan for your business.

How To Create a Digital Product Using Canva

How To Create a Digital Product Using Canva

Want to create a digital product? The good news is, it’s very easy to create a beautiful and functional digital product like a workbook or ebook in Canva. With a little planning, you can create a designer-like digital product in no time. In this demo, I will show you how to create a workbook in Canva that is editable and can be sold or given away for free as a lead magnet on your website. 

6 Quick Tips to Organize your Computer Files (in Google Docs)

6 Quick Tips to Organize your Computer Files (in Google Docs)

Have you saved everything to My Drive or My Documents with no organizational system? It’s hard to be productive and organized in your business if you can’t find what you are looking for on your computer. In just a few short minutes, you can set up a system that works for your business so you can find any file on your computer when needed. 

How to Add a Content Upgrade to your Blog (Using Squarespace & ConvertKit)

How to Add a Content Upgrade to your Blog (Using Squarespace & ConvertKit)

Everyone needs an email list. Your fans on Facebook are not your email list. Neither are your followers on Twitter or Instagram. Your email list is the foundation of your business; you own it and you have control over it unlike the algorithms used by the social media platforms. 

Individuals are very protective of their email address and who can blame them? How many lists have you unsubscribed to this week? But if you can get someone to give you their email, that means that they are interested in hearing from you on a very personal level. Content upgrades on your blog posts are a great way to list build. 

But how do you get started?

How to Create a Template in Asana (For Your Blog Posts)

How to Create a Template in Asana (For Your Blog Posts)

Want to save time and organize your tasks and projects? Well, yeah! Who doesn’t? Asana allows you to do this by creating and reusing templates. I have used templates for weekly content deliverables, marketing campaigns, new product development projects, and product launches.

Here are some tips to help you set up templates for your projects and recurring tasks.

Organize Your 6-Month Content Plan in Just One Hour (even if you are starting from scratch)

Organize Your 6-Month Content Plan in Just One Hour (even if you are starting from scratch)

You are starting from scratch. Literally from nothing. Not one blog article, video, post, headline, or category. Even if you have a few articles under your belt, perhaps you don’t have a written plan. Putting it all on paper will increase your chance of success. According to the Content Institute of Management, B2B marketers with a documented content strategy are more effective than businesses who do not have one.

You will have it all in just one hour. Let’s get started!

How to Start an Online Business (for Under $100)

How to Start an Online Business (for Under $100)

Let’s face it. With our monthly mortgage payment, monthly bills, kids sports, the list could go on, there’s not a lot of extra cash laying around to start your dream business. The good news is that there has never been a better time in history to start an online business with almost little cash upfront. Let me break it down.

9 Tools You Need to Create your Website (or Blog)

9 Tools You Need to Create your Website (or Blog)

Are you planning on to launch a website or blog soon? Wondering about what tools you need to get up and running?

Here’s a list of the 9 tools you need to create your website or blog so you can get organized today. I can’t wait to see what you create! 

How to Build your Website (in a Weekend)

How to Build your Website (in a Weekend)

Think you can’t get your website up and running this weekend? Think again. Most DIY entrepreneurs try to do too much all at once. The key is to start with a simple site that covers the basics. This allows you to get your name out in the marketplace and start your email list so you can build the relationship and trust with your ideal customers. Most entrepreneurs say they wish they had started their email marketing campaigns much earlier in their start-up journey. This won’t be you.