Welcome to the Creator’s MBA Podcast

Top Rated Podcast for Online Business Owners

The Creator's MBA Podcast with Dr. Destini Copp

Welcome to the Creator's MBA Podcast, your go-to resource for mastering the art & science of digital product entrepreneurship.

Join me as I unravel the secrets to boosting digital product revenue and designing long-term business growth strategies. From exclusive interviews with industry leaders to in-depth analyses of successful digital product models, this podcast is your guide to thriving in the digital product marketplace.

Subscribe to the Creator’s MBA Podcast today on your favorite podcast listening platform

And walk away with actionable tips that you can implement in your online business

Latest Podcast Episodes

Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.

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137: The #1 Thing You Can Do To Build Your Audience With Action Takers

In this episode, content strategist, Britney Gardner, shares valuable insights on how to create actionable, measurable content plans for business owners who are past the early stage and well into the entrepreneurial middle class phase.

She emphasizes the importance of creating "action taker content" that encourages engagement and prompts the audience to take a specific action. Britney provides tips on building an audience of action takers by acknowledging their pain and providing concrete next steps.

She also advises on tracking action-taking metrics to measure the success of content and offers a free gift for repurposing content. This podcast is a must-listen for anyone looking to engage their audience and drive real results.

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136: Content That Clicks: Avoiding Common Content Mistakes with Heather Richie

In this episode, certified content marketing strategist, Heather Richie, shares her expertise on creating content that resonates with an audience.

With valuable insights on common mistakes businesses make when creating a content plan, Heather provides actionable tips on researching and understanding audience needs, developing a content strategy that aligns with business goals, and optimizing content for different channels.

Whether you're a seasoned content creator or just starting out, this podcast is a must-listen for anyone looking to create content that engages their audience and achieves business success.

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135: How to Find, Vet, and Hire the RIGHT Sales Page Copywriter

In this episode, Dani Paige, Launch Copywriter & Strategist, and founder of Sales Page Prep School, shares her insights on the importance of hiring a professional copywriter for a successful sales page for your online course or membership.

She advises finding someone who is already vetted and certified and do due diligence on the candidate before hiring them. With her free matchmaking service, Dani helps course creators and membership owners find affordable and trustworthy copywriters. Tune in to learn more about the process and tips how to vet and hire the RIGHT sales page copywriter.

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134: Two Weeks Notice: Finding the Courage to Quit Your Job with Amy Porterfield

In this episode I want to introduce to you Amy Porterfield. We’re going to hear about Amy’s story about how she went from sitting on the sidelines in a corporate boardroom to a multi million dollar a year digital products business owner.

Throughout the episode, we will also talk about Amy’s new book, Two Weeks Notice.

If you’re listening and thinking about turning your two weeks notice to jump into entrepreneurship, then this episode is just for you.

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133: Unlock Your Inner Creative Powers with Damla Aktekin

In this episode, Damla reveals the power of creativity to heal and transform our lives. Join Damla on a journey to discover how to tap into you inner child, heal energetic wounds, and use crystals and energy healing to redefine your vitality. Damla shares her insights on creative blocks, how to stay in the flow, and how to tend to physical needs in order to unlock creative potential.

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132: Ditch the Busy: How To Make Time For The Needle Movers in Your Business with Jen Theuriet

In this episode, Jen takes listeners on a journey to understanding how the brain works and creating systems and tools that match the way our brains are wired in order to achieve more with less. Jen shares valuable insights on the ‘hustle culture’, ‘Superwoman Syndrome’, the ‘needle movers’ in your life, and how to create a ‘work mode’ to eliminate distractions and create the environment you need to focus. Plus, Jen has a free video training series called the ‘Reset Routine’ available to help you stay focused and use your time efficiently.

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131: Reinvent Your Business: Unlocking the Power of Minimalism

In this episode, Karin Rozell, Creator of the Happy Little Practice Method, will share her expertise and experience to help you create the life you want and make money doing it.

From picking the right marketing strategies for maximum success to taking time to figure out what makes you happy in your business, Karin will help you craft a model of success that caters to your specific needs and values. Tune in and take the first step towards creating your minimalist dream business!

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127: Repurpose Your Virtual Summit Into a Money-Making Evergreen Funnel

You've spent three months or more on launching a virtual summit. Now that it's over, how do you continue to benefit from all of your hard earned work?

Did you know that you an evergreen a virtual summit?

Listen in while I chat with Jenn Zellers with Virtual Summit Search. Jenn is a Virtual Summit Alchemist and she empowers new and established summit hosts and speakers to create more reach and impact by extending the lifespan of their one-hit-wonder virtual summit experiences - without slimy sales tactics!

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126: Why You Don't Need a Huge Audience to Host a Successful Virtual Summit

In this episode we're answering your FAQs about virtual summits. Krista was recently asked if it's worth to host a virtual summit if someone didn't have a large following or email list. Here's what she told us: "Hosting a summit will actually help you grow your audience. The key is to pitch speakers who are a good fit for your summit topic and audience. Additionally, you need to give yourself enough time to plan the event (she recommends 90 days) and be specific about who your summit is for and what problem it will solve."

Listen in to get your burning questions answered about summit planning, choosing a topic, pitching speakers and so much more!

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125: Why Virtual Summits Are the All-In-One Sales Funnel

In today's episode, we're covering how virtual summits are the all-in-one sales funnel. A summit is a powerful tool for increasing your network and visibility and growing your email list for lead generation. Summits are also integral in driving revenue into your business through the all-access pass, VIP upsells, and the promotion of your offer to your warm summit audience.

Listen in where Krista and I discuss how virtual summits are an all-in-one funnel strategy that can 10x your results.

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124: 4 Launch Strategies for Selling Your Offer: A Side-by-Side Comparison

"Virtual summits connect you with 15, 20, or even 30 experts in your industry all at once. They're incredible for lead generation. They engage your existing audience and make money on their own." Krista Miller

In this episode we cover the various launch strategies and the pros and cons of each. Specifically, you'll learn:

  • When to use a challenge for selling and online course or membership

  • What bundles are great for (and when you shouldn't use them)

  • How you should use webinars in your business

  • How summits are incredible for both lead generation, engaging your audience and selling your offers

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123: 3 Different Ways to Use a Quiz to Grow and Nurture Your Audience

In this episode of The Course Creator's MBA Podcast, I chat with Jackie who is the Growth Manager at Interact about growing and segmenting your email list using a quiz.

We all want to grow our email list with our ideal customers and using a quiz as a lead magnet is a great way to not only attract the right people, but you can ask them questions in your quiz that allows you to segment your list and send them personalized information so they can take action right away.

We chat about different ways you can use a quiz to nurture your audience that go beyond using quizzes as a lead magnet. Hint: quizzes are perfect for business owners who have online courses or memberships!

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118: Why Monitoring Your Evergreen Sales Funnel is so Important

So you’ve set up your evergreen sales funnel. You have your lead magnet with your registration page, your email automations and tags, your webinar registration page along with your sales page and everything else that goes into your evergreen sales funnel.

Here’s what I want you to do next. Test it.

Set up an email account, one that you can use for testing and go through your evergreen sales funnel just like a new subscriber would.

You may be surprised as to what you’ll find.

In this episode, I’ll walk you through what to review in your evergreen sales funnel and some tips on what to tweak if your sales funnel is not converting.

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117: How to Know If You're Ready to Create an Evergreen Sales Funnel

One question I get all the time is….am I ready to set up an evergreen sales funnel?

Don’t I have to launch multiple times before I set up my funnel for my online course or program?

Don’t I have to make sure my webinar is converting in a live launch before I can go evergreen?

Don’t I have to invest a ton of money in Facebook and Instagram ads to do a live launch before going evergreen?

In this episode, I’ll talk about who is ready for an evergreen sales funnel and why you should start with an evergreen sales funnel (versus a live launch).

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