On this episode of the Course Creator's MBA podcast, we have a special guest, Jelena Ostrovska, who shares her journey in marketing and how she discovered the power of digital marketing and content marketing through social media.

Jelena emphasizes the importance of consistency in producing content, especially on platforms like YouTube and Instagram. She discusses the benefits of using multiple platforms, including an evergreen platform for long-term organic reach and social media platforms for immediate discovery and engagement.

Tune in to this episode to learn from Jelena's expertise in creating a successful content strategy.

On this episode of the Course Creator's MBA podcast, Dr. Destini Copp welcomes Amy Crane, a Facebook Ads expert who has managed over $50 million in ad spend for clients. The topic of discussion centers around how to use ads to automate marketing on a budget of less than $10 per day. 

Amy Crane is passionate about helping people learn how to effectively utilize Facebook ads to promote their businesses. She believes that mastering Facebook ads can be simple and affordable, and she is dedicated to teaching others how to achieve success on a budget.

Amy's own experience with running Facebook ads for her business began with a mere $5 a day, but it completely transformed her trajectory.

She believes that complicated strategies and magic formulas are unnecessary and she advocates for simplicity and focusing on a few key campaigns and strategies. Amy believes that anyone can achieve success in growing their email list and selling digital courses and programs through the power of Facebook ads.

In this episode, Heather emphasizes the importance of responding to direct messages and comments on your own posts, as well as engaging with other people's content to show your audience that you care. The discussion then shifts to the type of content to post on Instagram, whether it should be all business or a mix of business and personal, and the various formats available, like feed, reels, and stories.

Heather talks the importance of building a community of engaged followers rather than just focusing on the number of followers and provides insights on creating a content strategy, utilizing features like reels and stories, and the power of engagement in building relationships and attracting ideal clients.

Listeners will walk away with actionable strategies for leveraging Instagram to grow their business while maintaining a healthy balance.

Welcome to another engaging episode of the Course Creator's MBA Podcast. Our host, Dr. Destini Copp, is all geared up to chat with Aliyah Nicole - a guru in social media strategy and brand management. Together, they'll be diving deep into the world of enhancing customer experiences via social media.

Aliyah, with her mastery in crafting digital solutions, throws light on the power of social media in fostering communities. She urges the need for keenly observing how people interact with your content, which can massively revamp the way you engage with customers.

This episode also unwraps exciting insights into the realm of personalization and a comprehensive dissection of marketing strategies. Plus, we've got a bonus for you - a free content planner template that aims to simplify your content creation process.

So, grab a cup of coffee and join us in this episode to level up your social media game and construct an authentic brand that resonates with your audience. Tune in now!

Do you have a social media marketing plan for your next online course launch?

Social media can be a complete time waster without a strategy. A strategy that encourages your followers to take action and invest in your business.

Interested in writing a book to build your expertise in your market, but short on time? In this podcast episode, Emily Tamayo Maher, an author coach, talks with us about how to easily turn our social media content into a book. A client once called her, "A therapist for the imagination."