Welcome to the Creator’s MBA Podcast

Top Rated Podcast for Online Business Owners

The Creator's MBA Podcast with Dr. Destini Copp

Welcome to the Creator's MBA Podcast, your go-to resource for mastering the art & science of digital product entrepreneurship.

Join me as I unravel the secrets to boosting digital product revenue and designing long-term business growth strategies. From exclusive interviews with industry leaders to in-depth analyses of successful digital product models, this podcast is your guide to thriving in the digital product marketplace.

Subscribe to the Creator’s MBA Podcast today on your favorite podcast listening platform

And walk away with actionable tips that you can implement in your online business

Latest Podcast Episodes

Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.

Podcast Destini Copp Podcast Destini Copp

199: Why Pinterest is NOT Social Media (And Why That's Great for Your Business)

Feeling exhausted from the endless social media hamster wheel? This week's episode might just be the breath of fresh air you need. 

I sat down with Pinterest strategist Laura Rike to uncover why Pinterest is fundamentally different from social media platforms – and how this difference could be the key to growing your digital product business.

Laura shares a refreshing perspective on Pinterest marketing that doesn't involve posting 50 times a day or constantly creating new content. 

Instead, she breaks down a practical, sustainable approach that works whether you're selling digital products, courses, or physical items. 

You'll learn why Pinterest users are already in a buying mindset (unlike social media scrollers), and how to tap into that intent to drive consistent sales.

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152: The Power of Consistency: How Jelena Ostrovska Used Social Media to Grow Her Business

On this episode of the Course Creator's MBA podcast, we have a special guest, Jelena Ostrovska, who shares her journey in marketing and how she discovered the power of digital marketing and content marketing through social media.

Jelena emphasizes the importance of consistency in producing content, especially on platforms like YouTube and Instagram. She discusses the benefits of using multiple platforms, including an evergreen platform for long-term organic reach and social media platforms for immediate discovery and engagement.

Tune in to this episode to learn from Jelena's expertise in creating a successful content strategy.

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151: Marketing Automation on a Budget: Crush It with Ads for Less than $10 a Day

On this episode of the Course Creator's MBA podcast, Dr. Destini Copp welcomes Amy Crane, a Facebook Ads expert who has managed over $50 million in ad spend for clients. The topic of discussion centers around how to use ads to automate marketing on a budget of less than $10 per day. 

Amy Crane is passionate about helping people learn how to effectively utilize Facebook ads to promote their businesses. She believes that mastering Facebook ads can be simple and affordable, and she is dedicated to teaching others how to achieve success on a budget.

Amy's own experience with running Facebook ads for her business began with a mere $5 a day, but it completely transformed her trajectory.

She believes that complicated strategies and magic formulas are unnecessary and she advocates for simplicity and focusing on a few key campaigns and strategies. Amy believes that anyone can achieve success in growing their email list and selling digital courses and programs through the power of Facebook ads.

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150: Demystifying Instagram: Expert Insights and Practical Tips from Heather Caldera

In this episode, Heather emphasizes the importance of responding to direct messages and comments on your own posts, as well as engaging with other people's content to show your audience that you care. The discussion then shifts to the type of content to post on Instagram, whether it should be all business or a mix of business and personal, and the various formats available, like feed, reels, and stories.

Heather talks the importance of building a community of engaged followers rather than just focusing on the number of followers and provides insights on creating a content strategy, utilizing features like reels and stories, and the power of engagement in building relationships and attracting ideal clients.

Listeners will walk away with actionable strategies for leveraging Instagram to grow their business while maintaining a healthy balance.

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148: Socially Connected: Elevating Customer Experiences Through Social Media

Welcome to another engaging episode of the Course Creator's MBA Podcast. Our host, Dr. Destini Copp, is all geared up to chat with Aliyah Nicole - a guru in social media strategy and brand management. Together, they'll be diving deep into the world of enhancing customer experiences via social media.

Aliyah, with her mastery in crafting digital solutions, throws light on the power of social media in fostering communities. She urges the need for keenly observing how people interact with your content, which can massively revamp the way you engage with customers.

This episode also unwraps exciting insights into the realm of personalization and a comprehensive dissection of marketing strategies. Plus, we've got a bonus for you - a free content planner template that aims to simplify your content creation process.

So, grab a cup of coffee and join us in this episode to level up your social media game and construct an authentic brand that resonates with your audience. Tune in now!

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7: Turn Your Social Media Content Into a Book

Interested in writing a book to build your expertise in your market, but short on time? In this podcast episode, Emily Tamayo Maher, an author coach, talks with us about how to easily turn our social media content into a book. A client once called her, "A therapist for the imagination."  

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