Welcome to the Creator’s MBA Podcast

Top Rated Podcast for Online Business Owners

The Creator's MBA Podcast with Dr. Destini Copp

Welcome to the Creator's MBA Podcast, your go-to resource for mastering the art & science of digital product entrepreneurship.

Join me as I unravel the secrets to boosting digital product revenue and designing long-term business growth strategies. From exclusive interviews with industry leaders to in-depth analyses of successful digital product models, this podcast is your guide to thriving in the digital product marketplace.

Subscribe to the Creator’s MBA Podcast today on your favorite podcast listening platform

And walk away with actionable tips that you can implement in your online business

Latest Podcast Episodes

Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.

Podcast Destini Copp Podcast Destini Copp

180: The One-Hour Newsletter Miracle: Streamline Your Content Creation Strategy

In this episode of the Creators MBA Podcast, I share my game-changing content planning system for creating consistent, high-quality weekly email newsletters.

As a busy entrepreneur managing multiple email lists, I have created a process that allows me to produce valuable content in just one hour per week per newsletter. In this episode, I break down the common challenges newsletter creators face and offer practical solutions to overcome them.

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178: Secrets to Long-Term Membership Success with Limited Churn

In today's episode, I am excited to welcome Becky Beach, a $1,000,000 digital product seller and coach at coachbeckybeach.com. Becky has made a significant mark in the digital product space with her innovative strategies and expert coaching, earning her features in prestigious publications like Business Insider and Forbes.

We'll dive into the world of memberships, exploring how Becky has built a successful membership site, her journey, and the secrets behind her impressive retention rates.

Becky's story is both inspiring and practical, offering a roadmap for anyone looking to create a sustainable and profitable online business. From her beginnings as a web developer to becoming a leading figure in the digital product industry, Becky's journey is filled with valuable insights and actionable tips.

We'll discuss the benefits of membership models, how to maintain consistent value for members, and the strategies Becky uses to keep her community engaged and thriving.

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177: The Missing Piece in Your Email Strategy

In this episode of the Creator's MBA Podcast, Dr. Destini Copp is joined by Melissa Seidman, founder of Not Another VA, a team of passionate email marketing virtual assistants dedicated to helping businesses achieve their full potential.

Together, they dive into the essentials of email marketing, discussing common mistakes, best practices, and strategies for maintaining a consistent and engaging email list.

Melissa shares her wealth of knowledge on creating effective email sequences, structuring newsletters, and leveraging email marketing for business growth.

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176: The Newsletter Profit System: Make Money Every Time You Publish

In this episode, I'm breaking it all down for you. I'll show you why that old-school newsletter advice falls short, and how diversifying your content can turn your newsletter into something your subscribers can't wait to open (and maybe even save in a special folder - yeah, that's the kind of feedback I'm getting now!).

So, if you're ready to stop dreading your newsletter and start profiting from it, you're in the right place!

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175: Turn Digital Products into Physical Profits With Amazon Print on Demand

Interesting in learning how you can turn your digital products into physical books and start generating passive income through Amazon's print-on-demand service?

In this episode of the Creator’s MBA prodcast, Julie Hall breaks down the process of creating and publishing books, from simple notebooks to more complex activity books and planners.

Learn about the tools, strategies, and best practices for success in the KDP marketplace.

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174: Turning Digital Creations into Cash on Shopify

Are you ready to explore selling your digital products via an e-Commerce platform but feeling overwhelmed by the options?

In this episode of the Creators MBA podcast, I'm joined by Shopify expert Erin Alexander, creator of Product Powerhouse. Erin shares her wealth of knowledge on building a successful online store, whether you're just starting out or looking to optimize your existing setup.

From choosing between Etsy and Shopify to mastering the art of product listings and leveraging themes and apps, Erin breaks down the essentials of creating a thriving e-commerce presence to sell our digital products.

If you're interested in selling your digital products online, this episode is packed with valuable information to help you succeed in the world of e-commerce.

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173: The Hidden Formula to Pick the Right Sales Funnel

In this episode of the Creators MBA podcast, I dive into the confusing world of sales funnels, specifically focusing on the differences between tripwire and evergreen funnels.

In this episode, you’ll discover:

How tripwire sales funnels can generate quick wins and nurture new leads.

The complexities and benefits of evergreen sales funnels for higher-priced offers.

Clear, actionable tips to help you decide which funnel to use and when.

By the end of this episode, you’ll have a crystal-clear understanding of these powerful strategies and how to implement them in your business.

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172: The Great Debate: To Trademark or Not?

Last week, I had the chance to sit down with Braden Drake from Not Your Average Law Firm to trademark three of my brands. Honestly, I waited way too long to do this, and I wanted to bring Braden on the podcast so you can avoid the same mistake.

In this episode, Braden will answer all your burning legal questions, like:

  • When should you consider trademarking your course, program, or brand name?

  • What do you need to protect your business and intellectual property?

  • How can you protect your personal assets?

And so much more!

Braden is an absolute treasure trove of knowledge when it comes to legal and tax issues for online business owners like us.

His straightforward, practical advice makes complicated legal stuff easy to grasp and put into action. We’ll cover the essential steps every online business owner should take to make sure their business is legally sound and protected from any potential pitfalls.

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171: Grow Your Sales Funnel with Strategic Podcasting

In this episode, I chat with Caroline Hull, a podcasting expert and CEO of Wild Home Podcasting. Caroline shares why long-form content is so important for marketing and how podcasts can really help you build your brand and make more money. She gives great tips on how to fit podcasts into your marketing plan without burning out.

We also cover practical advice on making the most of your podcast, from creating content to setting up funnels. Plus, we talk about common mistakes people make when starting a podcast and how to avoid them.

Caroline explains how understanding your audience and making content that speaks to them can help you build a loyal following. Whether you're new to podcasting or want to take yours to the next level, this episode is full of useful tips and inspiration.

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170: Get Your Perfect Summer PTO Plan (AI Prompt Included)

Welcome to today's episode! I'm excited to talk about an important topic for many online business owners—how to effectively manage your time and business during the summer with a well-planned PTO (paid time off) strategy.

Over the past few weeks, I've chatted with a bunch of online business owners interested in my 1:1 coaching. A common theme keeps popping up: time management.

Many of these entrepreneurs are feeling stretched too thin, especially with summer vacations planned, and they're struggling to find enough time to grow their businesses.

They're often stuck doing the bare minimum, which begs the question: what is the minimum? They're asking me, "What should I focus on to get the best results?"

In today's episode, I'm excited to dive into how you can create your summer PTO plan.

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169: Your Minimal Summer Vacation Marketing Plan

Welcome back! As the school year wraps up and summer approaches, it's tempting to take our foot off the gas pedal and relax.

But today, I'm here to share why it's crucial to keep your business momentum going through the summer months.

In this episode, I discuss practical strategies to streamline your digital product business, ensuring that you are set up for a strong finish to the year.

From outsourcing tasks to automating your marketing and planning your content ahead of time, I've got you covered with tips to help you stay productive even while enjoying your well-deserved break.

So, let's dive into how you can keep your business thriving during the summer months and beyond.

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168: Why NOW is the Right Time to Up Level Your Digital Product Business

Today, I'm diving into why summertime is the perfect time to take your digital product business to the next level. I'll talk about the reasons why the summer is your golden opportunity to supercharge your business, engage with your audience, and set the stage for a successful fall.

Plus, I'll chat about how coaching can help you make the most of this crucial season. So, grab your favorite beverage or take your dog on a quick walk, and get ready to make this summer the turning point for your business!

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167: Behind the Scenes of my Website Copy Overhaul

Welcome to today’s episode where we conduct a dive deep into a challenge that’s been a major headache for me: revamping my website copy.

I found myself at a point where I needed to shift my website focus more towards my coaching services, especially since I had transitioned most of my digital products over to my HelloContent Shopify store.

The messaging on my personal brand website just wasn't a great fit anymore—it needed a fresh, new focus. Another challenge I had is that my website visitors were at difference stages in their business journey so I wanted to make sure I was directing everyone to the right place.

That’s when I brought in copywriting expert, Sarah Sambles, to help streamline my website's messaging to better highlight these changes. Today, Sarah joins us to discuss how we transformed the home and about pages to more accurately reflect my current offerings and create a stronger connection with my audience.

If you're struggling to align your website with the core of your brand, this episode is packed with insights and practical tips that can help.

Let’s jump right into the world of copywriting and discover how to enhance your own site’s messaging. Here we go!

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166: What If Business Got to Be SIMPLE?

Welcome to a special edition of our podcast! I'm excited to share an episode that originally aired on the Simple Marketing Podcast hosted by Tish Collins, where I had the honor of returning as a guest.

In this conversation, we dive deep into simplifying digital product businesses. I discuss how I've structured all three of my brands to create sustainable revenue streams without being chained to my desk or constantly navigating the ever-changing social media algorithms.

We talk about these businesses, including my work with HobbyScool and my personalized coaching methods using tools like Voxer. This episode is packed with actionable advice for anyone looking to simplify their business operations while maximizing their freedom and flexibility.

Join Tish and I as we share our strategic approaches to digital products, offering tools and inspiration to help you simplify your own business.

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165: Minimalist Business Model: No Live Launches Needed

In this episode, I share my own personal journey from a demanding corporate job to developing a streamlined online business that supports a balanced life. I'll walk you through how to set up a digital product business that generates consistent revenue without being tied to your desk, live launching, or constantly posting on social media.

You'll learn how to use simple automated systems for sales, offer flexible, asynchronous digital products and programs, and find diverse ways to attract customers to your business.

If you're fed up with the daily grind or just looking to simplify your business model, this episode provides practical tips on building a business that truly fits your lifestyle. Listen in to learn how to make your business work more efficiently and give you back your time and sanity.

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164: You Won’t Believe How Easy Selling Can Be With This

Hey there, welcome to the latest episode of the Creator's MBA Podcast! This time, I'm diving into the world of automated sales funnels for online businesses.

I talk about the perks of using these funnels, the tech tools you need, and the types of offers you can promote.

I also share tips on adding a personal touch and ethical promotion practices, as well as some killer traffic strategies.

So, if you're an online business owner looking to for an easy way to attract customers, listen in!

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163: Pins to Cash: Selling Digital Products on Pinterest

Welcome to the Creator's MBA podcast! In this episode, I sat down with Kate Ahl, the owner of Simple Pin Media, a Pinterest marketing agency. Kate shares insights and strategies for leveraging Pinterest to drive organic traffic to boost sales for our digital products, online courses, and memberships.

From the benefits of utilizing Pinterest as a marketing tool to the nuts and bolts of setting up product pins and where to drive Pinterest traffic, Kate offers practical advice and actionable tips for both new and experienced business owners. Tune in to learn how to harness the power of Pinterest for your business and discover the latest trends and best practices in promoting your digital products via Pinterest.

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162: From Domain Name Purchase to Over $100K in Revenue and 16K Email Subscribers (in less than two years)

In this episode, I'll dive into my personal journey of turning a domain name purchase (literally on a whim!) into a thriving digital product business with over 16,000 email subscribers and $100,000 in revenue in less than two years.

I'll walk you through the strategies that worked for me, the lessons learned, and the key takeaways that can help you build a successful digital product business. If you're intrigued by the idea of generating consistent revenue from digital products without being tied to the desk, constantly live launching, or worrying about the social media algorithm, then you don't want to miss this episode.

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