If you’re wanting to increase your digital product sales this year, then you’re in the right place. Whether you have a membership, low cost digital products like a mini course, or planners/journals/templates, or even a higher priced course like your signature course, today, I wanted to walk you through 3 tips for selling your digital products the easy way.

Want a behind-the-scenes peek into the world of several digital product businesses? In this episode of the Creator's MBA podcast, I walk you through the successes and challenges of our brands in 2023 and talk about our strategic focus for 2024.

From launching summits and Shopify stores to navigating major surgeries, I cover growth strategies, affiliate programs, and the power of collaboration.

Get ready to dive deep into the world of digital products and eCommerce strategies while I talk about the highs and lows of 2023 and our plans for 2024.

In this episode of the Course Creator's MBA Podcast, Dr. Destini Copp interviews Myrra Kate, an online course creator and strategist. Myrra shares her journey of monetizing her blog through online courses and explains how she helps female coaches, experts, and service-based entrepreneurs transform their coaching programs into profitable self-paced courses. They discuss the benefits of creating online courses, including generating passive income and reaching a larger audience. Myrra also offers valuable insights on when and how coaches can consider adding online courses to their business portfolio. Don't miss this episode if you want to learn how to make a bigger income and impact through online courses!

I have the pleasure of welcoming Amy Porterfield, who is an online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. Through her bestselling courses, book and popular podcast, Amy’s action-by-action approach proves that even the newest online entrepreneurs can bypass the overwhelm, and instead generate exciting momentum as they build a business they love.

In this episode, Amy shares her wisdom and breaks down the course math on how to generate 6-figures with your course in less than a year.

She identifies the three types of courses: starter, course, spotlight course, and signature course. She reveals the simplicity of creating spotlight or starter courses, utilizing easy-to-use tools and not requiring appearing on video. These courses are perfect for those new to the course creation world. But that's not all Amy shares!

She also discusses her experience with live launches and evergreen sales funnels. We delve deep into the revenue potential of digital courses and the longevity of this booming market. Amy provides real examples and statistics so we can see the possibilities even in crowded niche markets. From making course lesson slides without having to show your face to utilizing AI tools like chat GPT, Amy covers it all.

So, grab your pen and notebook, and get ready to take your course creation game to the next level. Let's dive into this enlightening episode of the Course Creator's MBA Podcast with our special guest, Amy Porterfield.

In this episode, Jenna dives deep into the world of email marketing automation, sharing her expertise on the importance of transitioning from manual data collection to using an email marketing platform. She emphasizes the benefits of utilizing such a platform to store information, analyze data, and optimize business growth.

We also get an inside look at the power of segmentation in email marketing, as Jenna explains how marketers can send personalized content to specific segments of their contact lists. She shares strategies for implementing automation, optimizing automations, and simplifying email marketing to ensure scalability.

If you're looking to level up your email marketing game and save valuable time, this episode is a must-listen. So grab your notebook and pen, and join us as we learn from Jenna Carelli about the art of email marketing automation on the Course Creator's MBA Podcast.

On this episode of the Course Creator's MBA podcast, we have a special guest, Jelena Ostrovska, who shares her journey in marketing and how she discovered the power of digital marketing and content marketing through social media.

Jelena emphasizes the importance of consistency in producing content, especially on platforms like YouTube and Instagram. She discusses the benefits of using multiple platforms, including an evergreen platform for long-term organic reach and social media platforms for immediate discovery and engagement.

Tune in to this episode to learn from Jelena's expertise in creating a successful content strategy.

On this episode of the Course Creator's MBA podcast, Dr. Destini Copp welcomes Amy Crane, a Facebook Ads expert who has managed over $50 million in ad spend for clients. The topic of discussion centers around how to use ads to automate marketing on a budget of less than $10 per day. 

Amy Crane is passionate about helping people learn how to effectively utilize Facebook ads to promote their businesses. She believes that mastering Facebook ads can be simple and affordable, and she is dedicated to teaching others how to achieve success on a budget.

Amy's own experience with running Facebook ads for her business began with a mere $5 a day, but it completely transformed her trajectory.

She believes that complicated strategies and magic formulas are unnecessary and she advocates for simplicity and focusing on a few key campaigns and strategies. Amy believes that anyone can achieve success in growing their email list and selling digital courses and programs through the power of Facebook ads.

In this episode, Heather emphasizes the importance of responding to direct messages and comments on your own posts, as well as engaging with other people's content to show your audience that you care. The discussion then shifts to the type of content to post on Instagram, whether it should be all business or a mix of business and personal, and the various formats available, like feed, reels, and stories.

Heather talks the importance of building a community of engaged followers rather than just focusing on the number of followers and provides insights on creating a content strategy, utilizing features like reels and stories, and the power of engagement in building relationships and attracting ideal clients.

Listeners will walk away with actionable strategies for leveraging Instagram to grow their business while maintaining a healthy balance.

On this episode of Course Creator's MBA Podcast, Dr. Destini Copp invites Pinterest strategist, Kate Horodyski, to discuss the effectiveness of Pinterest marketing. They cover the importance of providing easy-to-access content for Pinterest users and the differences between Pinterest and Instagram in terms of the customer journey.

Kate emphasizes the need to create quality content instead of relying on group boards or other outdated techniques. They also discuss the factors businesses must consider to determine if Pinterest is the right platform for them.

A key takeaway is to prioritize easy-to-say-yes-to content that doesn't require users to give their email address right away. Tune in today!

Welcome to another engaging episode of the Course Creator's MBA Podcast. Our host, Dr. Destini Copp, is all geared up to chat with Aliyah Nicole - a guru in social media strategy and brand management. Together, they'll be diving deep into the world of enhancing customer experiences via social media.

Aliyah, with her mastery in crafting digital solutions, throws light on the power of social media in fostering communities. She urges the need for keenly observing how people interact with your content, which can massively revamp the way you engage with customers.

This episode also unwraps exciting insights into the realm of personalization and a comprehensive dissection of marketing strategies. Plus, we've got a bonus for you - a free content planner template that aims to simplify your content creation process.

So, grab a cup of coffee and join us in this episode to level up your social media game and construct an authentic brand that resonates with your audience. Tune in now!

C.J. Thomas, founder of Simply Healthy Marketing, shares her expertise on how to grow a heart-centered business. From setting growth goals to client and content clarity, C.J. provides actionable steps for service providers, coaches, and course creators to attract the right clients and promote their offers authentically.

She also emphasizes the importance of email marketing and breaking down the process into four phases. With C.J.'s guidance, anyone can build a successful business that makes a lasting impact. Don't miss this episode of the Course Creator's MBA Podcast!

Nadine Nethery, an audience-driven copywriter and brand messaging strategist, shares her expertise on creating effective copy that truly connects with an audience. With the rise of AI tools in copywriting, Nadine emphasizes the importance of human touch and empathy in crafting copy that drives action. She offers practical tips on audience research and gathering insights, leveraging competitors' experiences, and using AI tools like Chat GPT as a helpful tool, not a replacement for human connection. Tune in to this podcast to learn how to create copy that hits the mark and resonates with your dream customer.

Customer journey and buyer experience strategist, Stacy Coyle, shares her Sorbet Parfait Methodology™ for improving program and product delivery in the world of digital business.

Stacy emphasizes the importance of dedicating time and attention to the delivery of a program or product, alongside launch materials and the program itself. She offers tips on addressing common struggles in program delivery and recommends periodically placing oneself in the buyer's shoes, asking for constructive feedback, and constantly updating and improving the delivery experience.

Through small tweaks and consistency in communication, digital business owners can create an enchanting buyer experience that leaves their ideal clients exclaiming, "OMG, they get me."

If you're a digital business owner looking to elevate program delivery and create a smoother buyer experience, then this podcast episode is a must-listen.

In this episode, Samantha Weckesser shares her profound knowledge of organic content marketing, revealing how businesses can create high-quality and valuable content to attract and engage their audience.

With a three-part funnel of capture, nurture, and convert, Samantha provides listeners with powerful insights on how they can build a loyal following of customers through optimized and targeted content, social media, email marketing, and SEO. Whether you are a beginner or a seasoned marketer, this podcast is a must-listen for anyone looking to grow their business in the digital age.

Jocelyn Montemarano, Video Podcast Producer and Thought Leadership Content Strategist, brings her expertise in video podcast production to help entrepreneurs create unique and refreshing shows that stand out from the competition. With a focus on creating a cohesive premise, Jocelyn guides listeners through identifying their brand commitment, designing a unique experience for their audience, and strategically using the podcast to achieve their overall marketing goals.

Listeners will gain valuable insights into the world of podcast production and walk away with actionable steps to create their own standout podcast show. Don't miss out on this must-listen podcast for anyone looking to make their mark in the digital age.

Elizabeth Ruth and Destini Copp, marketing gurus, dive deep into how AI is shaking things up for businesses. In this episode, Elizabeth dishes out tips on how companies can use AI to become industry leaders and forge solid connections with their audience. She stresses the need to grasp marketing fundamentals and set clear objectives before venturing into AI's possibilities. The chat also touches on ethical issues like data security and privacy, the prospect of fresh job opportunities and industries, and some creative ways to use AI in marketing. By tuning in, you'll score some awesome insights into the AI world and its power to transform businesses.

Marketing strategist, Amanda Warfield, shares her expert tips on how to successfully launch your online course. She emphasizes the importance of understanding the five stages of the customer journey and tailoring your content to address your audience’s pain points. By doing research and building a waitlist, you can increase your chances of a successful launch and long-term success for your business. Tune in to discover how to simplify your marketing and prepare your audience for your course or membership launch.

In this episode, one of my favorite email marketing experts, Kate Doster, shares valuable insights on using bundles to grow your email list and generate revenue.

From deciding whether to offer a free or paid bundle to using monetization strategies, Kate provides practical tips for making your bundle stand out in a crowded marketplace.

Kate emphasizes the importance of maintaining personal integrity, building personal connections, and avoiding overwhelming people with too many gifts.

Listen in to learn how you can successfully use bundles to grow your email list and generate revenue for your business.

Copywriting expert, Nicole Kepic, shares her wealth of knowledge on how to write effective newsletters that engage and sell. With 20 years of experience, she emphasizes the importance of consistency and personality in newsletter writing to build a community of loyal followers and convert them into customers. Her tips on incorporating personal stories, finding the right balance of selling, and measuring success will help any business create newsletters that stand out and connect with their audience.

Copywriter launch strategist, Stephanie Tilton, shares her expert advice on the critical pre-launch phase of launching a course. With a focus on creating authentic, heart-driven content over a four-week period, Stephanie emphasizes the importance of validating ideas and gauging audience interest before launching, to ensure a successful course launch. With tips on creating effective pre-launch content and advice on what types of content to avoid, this podcast is a must-listen for any course creator or membership owner looking to improve their launch strategy.