157: 3 Tips for Selling Your Digital Products the Easy Way
If you’re wanting to increase your digital product sales this year, then you’re in the right place. Whether you have a membership, low cost digital products like a mini course, or planners/journals/templates, or even a higher priced course like your signature course, today, I wanted to walk you through 3 ways for selling your digital products the easy way.
I think sometimes we make it more difficult than what it needs to be.
Let’s jump right into three tips on how you can sell your digital products without a huge complicated launch.
Note: This episode contains affiliate links which means I may get a commission if you try them and purchase. However, none of the fees have been increased to compensate me and I only promote products that I love and believe in.
Mentioned In This Episode:
Free Planner: Plan Your Profitable Evergreen Sales Funnel so you can sell your offers on autopilot without sleazy sales tactics
3 Surefire Tips for Selling Your Digital Products the Easy Way
Welcome to the Creator's MBA Podcast! In this episode, I’m covering some tips on selling your digital products the easy way! I think sometimes we make it more difficult than what it needs to be.
Whether you are offering low-cost digital products like mini-courses, planners, or templates, or higher-priced signature courses, this podcast episode provides expert guidance on streamlining your sales process.
Tip 1: Tripwire Funnel
This involves offering a low-cost, high-value product to potential customers following their engagement with your lead magnet. By securing a small initial purchase, customers become more inclined to engage in further transactions, boosting customer retention and additional sales. This strategy not only simplifies the sales process and increases the average order value, it also fosters customer commitment to your brand.
Tip 2: Evergreen Funnel
This is a continuously running marketing strategy that includes a lead magnet typically an evergreen webinar, follow-up emails, and a core offer like a signature course. While setting up an evergreen funnel requires careful optimization and persuasive communication, its ability to automate the customer journey from initial interest to purchase is a powerful way to consistently generate sales without constant intervention.
Tip 3: An Everything Page or E-commerce Store
Another option is to have an "everything page" or an e-commerce platform like Shopify to centralize and promote digital products. The everything page serves as a hub for customers to explore and purchase various digital products and services, simplifying marketing efforts and enhancing visibility.
In this episode, I go into more detail on when you may want to consider an everything page or an e-commerce store in your business.
The Value of Implementing These Tips
By adopting these strategies, digital product creators can streamline their sales processes, enhance customer acquisition, and increase average order value. These tips highlight the significance of leveraging streamlined funnels, consistent marketing efforts, and centralized platforms to maximize sales potential.
Conclusion:
Dr. Destini Copp's expertise offers actionable tactics for selling digital products the easy way. Implementing tripwire funnels, evergreen funnels, and everything pages or e-commerce stores can significantly enhance digital product sales while simplifying the selling process. For course creators and digital product sellers seeking effective strategies to boost sales and visibility, applying these tips offers a clear pathway to maximize business growth.
By aligning these insights with your digital product strategy, you can increase your sales efforts and establish a strong foundation for long-term success in the digital product marketplace
If you'd like to delve deeper into the concepts discussed in this episode or explore customized strategies for selling your digital products, consider exploring Dr. Destini Copp's digital product accelerator and coaching services. With the right approach, you can elevate your digital product sales and create a thriving online business.
Remember, the journey to selling your digital products the easy way begins with strategic insights and actionable steps – and this podcast episode provides a wealth of invaluable guidance to fuel your success.
P.S.: For more details and a deeper dive, make sure to listen to my podcast!
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Transcript:
Dr. Destini Copp [00:00:00]:
If you are wanting to increase your digital product sales this year, then, my friend, you are in the right place. Whether you have a membership, low cost digital products like a mini course or planners or journals or templates or swipe files, or even a higher priced course like your signature course. Today, I wanted to walk you through 3 ways for selling your digital products It's the easy way. I think sometimes we make this more difficult than what it needs to be. True. You need leads. When you're a digital product seller versus, let's say, a service provider, you need a steady stream of leads for the most part coming into your business and a decent sized email list. It doesn't have to be tens of thousands of people, but you need an email list.
Dr. Destini Copp [00:00:51]:
When you have a steady stream of leads coming into your business, whether that is through guest podcasting, Facebook ads that you're running, a speaking opportunity that you're doing, or maybe even a collaboration that you are doing with another business owner, You have been given the perfect opportunity to sell your digital products the easy way. This is why I place such a high importance on visibility in my business. So let's say and assume that you have all of this in place. Here are my best 3 tips on how you can sell your digital products without a huge complicated launch. And the first is through a tripwire funnel. Essentially, a tripwire funnel is a low cost, High value offer that follows the initial content with a potential customer, and this is usually through your lead magnet. So the psychology behind the strategy is rooted in the fact that you're getting a commitment from that customer. Right? So once that customer makes a small initial purchase, they are more likely to engage in further transactions with you and further business with you.
Dr. Destini Copp [00:02:10]:
The effectiveness of a tripwire funnel is that it is simplistic Right? And it has that psychological commitment. So by making that initial small purchase, Customers are invested in your brand, and that makes them more receptive to any higher priced offers that you might present to them in the future, like your signature course or even a service or a coaching program that you offer. So here is exactly how a trip where our funnel works for digital products. The first thing you're gonna have is your lead magnet. Right? This is what you're going to give away as your free gift. So if you're Speaking at a virtual summit or you're a guest on somebody's podcast, that's what you're gonna present to people. That is their 1st interaction with you, and your lead magnet is gonna give them some a lot a ton of value, and it's going to give them something that they absolutely want to have. You can give away, like, an ebook or an Exclusive video or audio series or templates or swipe files, and they're going to give you their email address in exchange for that.
Dr. Destini Copp [00:03:24]:
Now after somebody opts in for that free gift, that lead magnet that you're giving them, You are going to present them a low cost, no brainer type offer. So this offer is gonna be related to your lead magnet, and it's going to be priced irresistibly low. Just enough to break the mental barrier to purchasing. So it's not gonna be a $200 course. It's gonna be A low cost digital product, you know, if you're in the b to b space, it could be, like, a $37 offer or $49 offer with maybe even a coupon built in. Or if you're in the b to c space, it might even be a little lower than that. So when somebody goes to that Tripwire sales page and they click the purchase. On the cart checkout, you might even have what we call an order bump.
Dr. Destini Copp [00:04:21]:
So they're purchasing the tripwire offer, and you're gonna give them something even amazing that's related to that, that's super cheap, maybe $7, $5, $9, whatever. Just a little bit order bump, and that even increases your average order value. And then after that initial purchase, immediately, you might even have some upsells there. So these are gonna be normally, these are gonna be Higher priced opt options or items or offers, digital products, that complement your tripwire offer, and it just really enhances it. So it just takes their learning and the value that you're giving them in this funnel to the next level. So here's kind of the the benefits, if you would, of a tripwire funnel. Number 1 is customer acquisition. Right? You're getting that immediate customer.
Dr. Destini Copp [00:05:16]:
They're signing up for your lead magnet. You're giving this them this, you know, Hugely valuable offer after they sign up for your lead magnet, and it's a low risk type high value offer for them, and it allows you to convert that lead into a customer right away. The other benefit of a tripwire funnel is that you increase this Average what we call an average order value. So you have the opportunity there for them to buy the tripwire. And then if you have an order bump on there, you can have that order bump, and then you can have those upsells in addition to that. So let me give you a real life example of this. So let's say that you are an online fitness coach. And you have a free ebook titled 10 quick home workout for beginners.
Dr. Destini Copp [00:06:07]:
Okay? So that's your free gift. That's your lead magnet. People who sign up for it, they are immediately offered your mini course on nutrition basics. So that's your tripwire offer. And let's say, for sake of argument, it is priced at, you know, $17. Okay? So they're getting That little mini course on nutrition bay basics. And then on the checkout page, you have a little order bump there. Let's just say it's a meal planning type that you're selling for $7.
Dr. Destini Copp [00:06:40]:
So now you have the set the the lead. So you're getting the lead no matter what, right, even if they didn't buy your Tripwire. They're going to the checkout page. They're buying your mini course. They might even be signing up for your, order bump. And then after that, maybe you have a membership, like a fitness program membership, and then you give them that offer as an upsell. So there's a lot of opportunities there for converting that new lead that you have into a customer and increasing the average order value. So there you go.
Dr. Destini Copp [00:07:16]:
That's how a tripwire funnel works. And if you have a lead magnet out there, I would love for you to have this tripwire funnel on the back end of that just to get those media Customers and increase your average order value. And that will definitely, put them in a place that they're gonna be more likely to buy from you in the future. Now my next tip is leveraging what we call an evergreen funnel. Okay? So let me explain what this is, and this is a little bit different from a tripwire funnel. So an evergreen funnel is basically a marketing strategy that remains continuously out there. Like, this funnel is always out there. It's attracting leads, and it generally includes a lead magnet such as a webinar And a series of follow-up emails and your core offer, generally, like your signature type offer.
Dr. Destini Copp [00:08:18]:
Right? So the beauty of something like this, the beauty of an evergreen funnel lies in its ability to automate that Customer journey from the initial interest to the final purchase without the need for you to constantly Intervene, you know, and and market to them. Now I will tell you that an evergreen funnel is Can can be a little bit more difficult to set up than a tripwire funnel. And the challenge is, number 1, you're generally selling a higher priced course. Right? You might even be selling your signature offer, your signature course through an evergreen funnel. So you have this webinar, Then you're gonna have these series of follow-up emails, and then you're go you know, throughout all of that, whether it's at the end of the webinar And your follow-up emails, you're gonna be making the offer for your signature course. So let's say, for sake of argument here, that your signature course is $1,000. Right? It is more difficult to Encourage somebody to or make an offer of $1,000 course than it is for, like, a $27 trip wire. So it is a little bit more difficult to optimize them, but it absolutely can be done.
Dr. Destini Copp [00:09:40]:
So when you are setting up an evergreen sales funnel, one of the things that you will work extremely hard on is optimizing your webinar Content. So a webinar is generally what you're gonna use in an evergreen funnel. So it's gonna provide a ton of value, But most importantly, it's gonna address that migraine that is faced by your target audience. So the key for this webinar content is to create content that remains useful and in and engaging, and you may have to update your webinar content over time. Generally, if you launch a webinar, you're you're gonna have to keep it updated, right, and refreshed and continually to address the pain points that are you know, that your a deal customer has because they do change over time. So once you do a webinar and you might have to go out out there in every, you know, quarter or every definitely, every 6 months, Go out there and update update that content just to make sure it's fresh and updated. The other thing that you're gonna need to work to optimize In an evergreen funnel are your sales email. So, basically, how an evergreen funnel works, somebody signs up for your webinar, and they're gonna be given a certain amount of time.
Dr. Destini Copp [00:11:04]:
Let's just say it's 7 days to make a decision, to get this special offer. So maybe you have a $1,000 course, but in this evergreen funnel, they can sign up and get your course for $300 off, so $700. Let's just say say that's what we're doing here. So in those sales emails, you're gonna have to be extremely Persuasive. Persuasive. You're gonna have to build trust and interest in your offer. So you're gonna have to Do a little balance in your email of informative content, educational content, with persuasive calls to action getting people to, you know, move towards that purchase. So like I said, they can be a little bit more harder to optimize, but they are still so very powerful.
Dr. Destini Copp [00:11:53]:
Okay? My third way to sell your digital products, the easy way, is by you utilizing an everything page or an e commerce store like Shopify. So let's say that you're a digital product seller and you have quite a few digital products to sell. Okay? So in this example, let's assume that you have 15 digital products. One of the Ways to sell them that you can point people to, like in your weekly newsletter, is what we call an everything page. Now I wanna give credit to, my friend who came up to the came up with this concept called the everything page. It's Elizabeth Goddard, and I'm gonna put The link to her, I think it's like a $9 course where she walks through how to set this up and exactly what it means. But, basically, what it is is a centralized hub where customers can explore and purchase your digital products. So it's hard.
Dr. Destini Copp [00:12:59]:
Right? When you have 15 digital products, it's hard to continuously market them. But if you have an everything page that goes over all of your digital products and maybe even some services that you have, That gives you a central hub to point people to. So you can put put them or, I should say, Point them to your everything page on your website so you can have it, like, in your top navigational bar, in your weekly newsletter. You can have, like, a PS in there. If you, you know, if you wanna see everything I have to offer, you can go to my everything page. So there's a lot of benefits to creating something like this. Okay? Now you may be asking, Destiny, what is the difference between an everything page versus a Shopify store, and I'm glad you asked. Now personally, I think that most of us out there Everything page is gonna be all that you're needed.
Dr. Destini Copp [00:14:00]:
Now if you have hundreds of digital products like what we do in our Hello Content Store and what we are, uploading in our hobbies Hobby School Store, You're gonna need an ecommerce platform like Shopify or WooCommerce or something like that. And that gives you the ability to point people to your store where they can go in and add multiple products to their cart very easily. Okay? Most of you Aren't probably gonna have enough digital products to justify the cost and the marketing that's gonna be required for a Shopify store like that. So an everything page is gonna be all that you need. And, actually, I was asked recently in a podcast interview that I was doing because I was in the process at that point. I think we were recording this in last quarter. So I was in the process of launching our Shopify store for hobby school in the, podcast interviewer asked me, you know, what do you think kinda is that Threshold of when we should go, like, from an everything page to an ecommerce store. And I said, you know what? That's a very good question.
Dr. Destini Copp [00:15:14]:
I said, I can tell you that for hobby school, we had about 25 products at that point in time, but I knew that we were gonna have, you know, 100, 200 products very soon. We're not quite there yet as I'm recording this particular episode, but we're getting very, very close. And so it made sense for me to go ahead and set everything up in a Shopify store. But if I were, you know, a digital product creator and I had, like, 15 products, I would opt for an everything page. I think that just makes More sense because the you know, obviously, I've done them. We have 2 Shopify stores. They are a lot of work. It's extra expense.
Dr. Destini Copp [00:15:55]:
You do have to treat them like an ecommerce platform, so you have to continually email your list and highlight products in your store because people don't normally just, oh, I'm gonna go shop. You can't just say, oh, visit my hello content shop, and they're gonna go there and search around and Fun stuff. You'd normally have to point them to a specific product in the shop. And then once they're there, they're gonna be more likely to add additional products to the to the your cart. So I'm gonna put the link for Elizabeth Goddard's course where she walks you through And everything page, just so you can, see it, get a little bit more information about that. But, again, I think that's probably The best solution for most of us out there. So there you go. That, those are my best 3 tips to Sell your digital products the easy way.
Dr. Destini Copp [00:16:53]:
If you have any questions whatsoever or just want to learn more about my coaching services. I have a digital product accelerator where I help digital product creators just like you grow and scale their digital product businesses, and I would love to talk with you a little bit more about it. But if you have any questions whatsoever about Selling your digital products, the best way to sell your digital product in the situation that you have, I'll be more than happy to chat with you about that. Bye for