Welcome to the Creator’s MBA Podcast

Top Rated Podcast for Online Business Owners

The Creator's MBA Podcast with Dr. Destini Copp

Welcome to the Creator's MBA Podcast, your go-to resource for mastering the art & science of digital product entrepreneurship.

Join me as I unravel the secrets to boosting digital product revenue and designing long-term business growth strategies. From exclusive interviews with industry leaders to in-depth analyses of successful digital product models, this podcast is your guide to thriving in the digital product marketplace.

Subscribe to the Creator’s MBA Podcast today on your favorite podcast listening platform

And walk away with actionable tips that you can implement in your online business

Latest Podcast Episodes

Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.

Podcast Destini Copp Podcast Destini Copp

199: Why Pinterest is NOT Social Media (And Why That's Great for Your Business)

Feeling exhausted from the endless social media hamster wheel? This week's episode might just be the breath of fresh air you need. 

I sat down with Pinterest strategist Laura Rike to uncover why Pinterest is fundamentally different from social media platforms – and how this difference could be the key to growing your digital product business.

Laura shares a refreshing perspective on Pinterest marketing that doesn't involve posting 50 times a day or constantly creating new content. 

Instead, she breaks down a practical, sustainable approach that works whether you're selling digital products, courses, or physical items. 

You'll learn why Pinterest users are already in a buying mindset (unlike social media scrollers), and how to tap into that intent to drive consistent sales.

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163: Pins to Cash: Selling Digital Products on Pinterest

Welcome to the Creator's MBA podcast! In this episode, I sat down with Kate Ahl, the owner of Simple Pin Media, a Pinterest marketing agency. Kate shares insights and strategies for leveraging Pinterest to drive organic traffic to boost sales for our digital products, online courses, and memberships.

From the benefits of utilizing Pinterest as a marketing tool to the nuts and bolts of setting up product pins and where to drive Pinterest traffic, Kate offers practical advice and actionable tips for both new and experienced business owners. Tune in to learn how to harness the power of Pinterest for your business and discover the latest trends and best practices in promoting your digital products via Pinterest.

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149: The Search Engine That Lasts: Why Pinterest Should Be Part of Your Marketing Plan

On this episode of Course Creator's MBA Podcast, Dr. Destini Copp invites Pinterest strategist, Kate Horodyski, to discuss the effectiveness of Pinterest marketing. They cover the importance of providing easy-to-access content for Pinterest users and the differences between Pinterest and Instagram in terms of the customer journey.

Kate emphasizes the need to create quality content instead of relying on group boards or other outdated techniques. They also discuss the factors businesses must consider to determine if Pinterest is the right platform for them.

A key takeaway is to prioritize easy-to-say-yes-to content that doesn't require users to give their email address right away. Tune in today!

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Bonus: Pinterest vs. Instagram. Which One is the Right Fit for your Business?

In this bonus podcast episode, I'm chatting with Kate Ahl with Simple Pin Media. We talk about the differences between Pinterest versus Instagram so you can determine which one is the right fit for your business (maybe both!).

Kate also walks us through three things to do when you first start marketing your business on Pinterest so you can get started right away.

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38: Pinterest Tips and Trends With Alisa Meredith, Tailwind

In this podcast episode, I chat with Alisa Meredith who is the Content Marketing Manager at Tailwind about 2020 Pinterest tips and trends. 

Are you using Pinterest in your business? Want to know some of the latest trends (e.g. video)? Curious about how SEO works on Pinterest? Wondering if you should focus on YouTube or Pinterest?  Interested in learning about Tailwind and how it can help expand your reach? 

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16: How to Attract Students Using Pinterest (without feeling salesy)

This week, in The Course Creator's MBA Podcast, we're talking all about Pinterest.

Pinterest is my go to tool for driving traffic to my website. But, do you have a strategy to convert website visitors into students? My guest and I, Isabelle Paquin, talk about ways to attract your perfect student via Pinterest (both paid and organic strategies).

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