Ever wonder why some people's newsletters land in the primary inbox while yours keeps getting lost in the promotional tab? This week on the Creators MBA podcast, I had an amazing conversation with email marketing expert Jay Schwedelson that I just can't wait to share with you.

When Bree Noble, a Newsletter Profit Club member, mentioned she was using Facebook ads to grow her newsletter subscribers by using her newsletter sign up page (not a free gift), I had to know more. 

Most business owners rely on the usual methods – lead magnets, bundles, organic social sharing. But Bree's taking a different approach, and it's working incredibly well.

In our conversation, she breaks down exactly how she's getting a 45% conversion rate on cold traffic to her newsletter landing page. 

Yes, you read that right – 45% of complete strangers who see her ad and click over to her newsletter sign up page end up subscribing to her newsletter.

What I love about Bree's approach is how straightforward it is. She's not using complex targeting or fancy advertising techniques.

Instead, she focuses on a clear message that resonates with her audience:

"Become a more profitable musician in just three minutes a week."