Have you been wondering if virtual summits still work in 2025? Let me tell you - they absolutely do, especially in the B2C space. This week's episode features an enlightening conversation with virtual summit expert Krista Miller that might completely change how you think about growing your business.

Here's what caught my attention: While B2B summits have been getting all the attention, B2C summits are quietly breaking records. We're talking about summits in niches like crafting, parenting, and even Yellowstone National Park enthusiasm generating $100,000+ in revenue. One summit for parents and teachers of autistic children brought in over $300,000!

When Bree Noble, a Newsletter Profit Club member, mentioned she was using Facebook ads to grow her newsletter subscribers by using her newsletter sign up page (not a free gift), I had to know more. 

Most business owners rely on the usual methods – lead magnets, bundles, organic social sharing. But Bree's taking a different approach, and it's working incredibly well.

In our conversation, she breaks down exactly how she's getting a 45% conversion rate on cold traffic to her newsletter landing page. 

Yes, you read that right – 45% of complete strangers who see her ad and click over to her newsletter sign up page end up subscribing to her newsletter.

What I love about Bree's approach is how straightforward it is. She's not using complex targeting or fancy advertising techniques.

Instead, she focuses on a clear message that resonates with her audience:

"Become a more profitable musician in just three minutes a week."