Fair warning…this post may be a little controversial. In the online course marketplace, I’m told that it’s not appropriate to look at what your competitors are doing.
Aren’t we taught in Marketing 101 that one of the things you do before you develop a new product or service is to review the competitive landscape?
This is not to copy what they are doing. In fact, it’s the opposite. You want to make sure you are differentiating yourself in the market.