online course

An Insider's Look at a Social Media Strategy (for your online course launch)

An Insider's Look at a Social Media Strategy (for your online course launch)

Do you have a social media marketing plan for your next online course launch?

Social media can be a complete time waster without a strategy. A strategy that encourages your followers to take action and invest in your business.

Follow this step by-step process to prepare your social media strategy for your next online course launch; making it easy for you to attract and connect with your online course prospects.

PR Tips to Skyrocket Your Online Course Sales

PR Tips to Skyrocket Your Online Course Sales

One of the best ways to promote you and your online course business is through public relations (PR). And best of all, it's FREE!

Lucky for you, gone are the days when you need to dig deep into your pockets and hire a high-priced PR agency to help your business get exposure. If you know what do to, you can do it yourself.

Here are four tips on how to promote your online course without spending a cent on advertising:

HOW TO FIND THE SWEET SPOT FOR PRICING YOUR ONLINE COURSE

HOW TO FIND THE SWEET SPOT FOR PRICING YOUR ONLINE COURSE

The #1 question I am asked: How should I price my online course. I get it. Pricing your online course is HARD! Even for the Fortune 10 firms.

You don’t want to overprice because you believe this would keep potential students from enrolling. On the other hand, you want to be sure to charge what your online course is worth.

Before you start on the process of pricing your online course, I want you to consider this question:

Are you willing to confidently charge what you’re worth?

3 Myths You've Been Told About Marketing your Online Course

3 Myths You've Been Told About Marketing your Online Course

I hear from Course Creators ALL the time that their online course is not selling, but they don’t know WHY.

 There are a lot of misconceptions about why your online course is not selling. Maybe you’ve talked with peers, family, friends, and even your next-door neighbor and EVERYONE has an opinion on what’s going wrong.

You hear things like, “it’s the price of your course.” OR “It’s your webinar.”

The reality is, it may be NONE of these things or it may be a combination of a bunch of little things.

How to Convert Online Course Prospects Through a Buyer's Journey

How to Convert Online Course Prospects Through a Buyer's Journey

The MAIN reason why your online course is not selling is not what you think.

Many course creators come to me after their failed online course launch and think that the reason why their launch failed was due to their pricing or a host of other things.

(Hint: It’s almost NEVER pricing).

Yes, your sales funnel may need tweaking here and there, but the MAIN reason why your online course is not selling is because you haven’t walked your online course prospect through the buyer's journey.

The Reason Your Online Course is Not Selling (and how to fix it)

The Reason Your Online Course is Not Selling (and how to fix it)

Your online course sales are less than desirable. Even embarrassing. But you don’t know what you’re doing wrong.

You know that your online course is EXACTLY what your audience wants. You’ve set up your sales funnel correctly (or so you thought), but the sales aren’t rolling in.

Guess where the issue lies? Your sales funnel.

How to Start and Grow a Facebook Group (for your online course)

How to Start and Grow a Facebook Group (for your online course)

Have questions about starting and growing your Facebook group for your online course? Then this is the interview for you! Anna Gray, the host of Our Community Café and an expert in Facebook groups, talks with me about some of the key strategies for starting and growing your Facebook group. PLUS: Get your 10 FREE Tips for Growing your Facebook Group.

How to Conduct a Successful Beta Test (for your online course)

How to Conduct a Successful Beta Test (for your online course)

One of the things I always recommend when creating a new product like an online course is to start with a MVP, a minimum viable product. This gives you the opportunity to get feedback from your ideal customers and make any necessary modifications prior to your product launch.

The best way to launch a minimum viable product for an online course is through a beta test.

However, before you launch your beta, be sure that you conduct your customer interviews about your future online course. You still need to validate your course idea prior to launching your beta. You also need a solid outline of your course content, so you can set up your beta course landing page.

The Anatomy of a Sales Page that Converts (for your online course)

The Anatomy of a Sales Page that Converts (for your online course)

It’s go time! You’ve spent weeks (or even months) on your online course. You know your ideal customer inside and out, decided on pricing for your course, prepared your course videos and worksheets and loaded them into the course platform. You are ready for your first group of customers! It's time to design your sales page.