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How to Install the Facebook Pixel (on your WordPress site)

How to Install the Facebook Pixel (on your WordPress site)

Facebook and Instagram ads are one of the best ways to find students for your online course. They allow you to find your ideal customer, the one that is your perfect student.

Having your pixel installed on your WordPress site allows Facebook to understand who’s interested in your content and helps them find the perfect student for your online course. The Facebook pixel code will send website visitor information back to Facebook so that you can track customer actions on your site. This helps you create smarter Facebook ad campaigns and saves you money over time.