Online courses

10 Things Your Competitors Can Teach You (before you create your online course)

10 Things Your Competitors Can Teach You (before you create your online course)

Fair warning…this post may be a little controversial. In the online course marketplace, I’m told that it’s not appropriate to look at what your competitors are doing.

Aren’t we taught in Marketing 101 that one of the things you do before you develop a new product or service is to review the competitive landscape?

This is not to copy what they are doing. In fact, it’s the opposite. You want to make sure you are differentiating yourself in the market.

How to Build Your Audience for Your Online Course

How to Build Your Audience for Your Online Course

I know from talking to many Course Creators, the #1 frustration for them is building their audience. They are not alone. This is a challenge for most entrepreneurs.

We don’t live in a build it and they will come world. The market is way too noisy. Before any Course Creator develops their online course program, they should focus first on building their audience.

Why? Your audience will help guide you in what is needed in your program. After all, you don’t want to spend time and money creating an online course that no one will buy! You can talk to your audience about their pain points and their biggest frustrations. Just remember…people can live with a headache, but they will pay top dollars to get rid of a migraine!