Online courses

Grow your Email list with Facebook Ads (that pay for themselves)

Grow your Email list with Facebook Ads (that pay for themselves)

You know the drill. To sell your online course, you need to build your email list.

But what if you were able to add new subscribers to your email list every day without any money out of your pocket? And I’m not talking through organic social media because we all know that is a slooooow game.

You know you need to run Facebook or Instagram ads to make any traction in your business. The one or two subscribers you get from social media every day is not helping you make any progress toward to your revenue goals. And on top of that, when you send out your weekly newsletter broadcast, you get as many unsubscribes!

Let’s assume you have an online course launch scheduled in two months. You want to start actively growing your list, so you have warm prospects to market to. But the problem is budget. You don’t want to spend a ton of money list building and then have none left when it’s time to run the ads for your webinar or challenge.

The solution: Creating a sales funnel that pays for itself.

10 Things Your Competitors Can Teach You (before you create your online course)

10 Things Your Competitors Can Teach You (before you create your online course)

Fair warning…this post may be a little controversial. In the online course marketplace, I’m told that it’s not appropriate to look at what your competitors are doing.

Aren’t we taught in Marketing 101 that one of the things you do before you develop a new product or service is to review the competitive landscape?

This is not to copy what they are doing. In fact, it’s the opposite. You want to make sure you are differentiating yourself in the market.

How to Build Your Audience for Your Online Course

How to Build Your Audience for Your Online Course

I know from talking to many Course Creators, the #1 frustration for them is building their audience. They are not alone. This is a challenge for most entrepreneurs.

We don’t live in a build it and they will come world. The market is way too noisy. Before any Course Creator develops their online course program, they should focus first on building their audience.

Why? Your audience will help guide you in what is needed in your program. After all, you don’t want to spend time and money creating an online course that no one will buy! You can talk to your audience about their pain points and their biggest frustrations. Just remember…people can live with a headache, but they will pay top dollars to get rid of a migraine!