Everyone needs an email list. Your fans on Facebook are not your email list. Neither are your followers on Twitter or Instagram. Your email list is the foundation of your business; you own it and you have control over it unlike the algorithms used by the social media platforms.
Individuals are very protective of their email address and who can blame them? How many lists have you unsubscribed to this week? But if you can get someone to give you their email, that means that they are interested in hearing from you on a very personal level. Content upgrades on your blog posts are a great way to list build.
But how do you get started?