You are starting from scratch. Literally from nothing. Not one blog article, video, post, headline, or category. Even if you have a few articles under your belt, perhaps you don’t have a written plan. Putting it all on paper will increase your chance of success. According to the Content Institute of Management, B2B marketers with a documented content strategy are more effective than businesses who do not have one.
You will have it all in just one hour. Let’s get started!
P.S. You need one blog article per week for the next six months. 6 months is 26 weeks which means 26 articles. That’s your goal and I will break it down for you. If you are not starting from scratch, then you are in luck, I have a short cut for you!
1. Define categories for your blog. (Est. time: 10 minutes)
Why is this important? All your hard work means nothing if your audience cannot find it! You put all this time, energy and effort into creating value added content for your audience, but…. crickets. Defining these categories also provide a roadmap for your content and what you will focus on for your content.
You may ask, what’s the difference between categories and tags. Categories are the very broad categories to help define what your blog is about. Tags, on the other hand, identify the details on a specific article. For example, one of my categories is Organization and Productivity. A tag that I may have for an article may include free tools.
How many categories do you need? I have four categories for my business:
Business Start Up
Every article or video I prepare falls under one of these three categories. My ideal customer avatar is a DIY entrepreneur. They need help with marketing, getting their business up and running, and organization and productivity so they don’t get overwhelmed.
You may ask, how many categories should I have? I like to suggest to new bloggers to think about three or four topics to focus on, but if you have five to eight, that’s fine also. Do what makes sense for your business.
2. Brainstorm the topics for your content. (Est. time: 20 minutes)
Anything goes here. I mean anything. Just start writing them down. Search Google, similar types of blogs for inspiration, Facebook Groups, etc.
Shortcut: For current bloggers, you are going to search for 6 articles that you can refresh. Use Google Analytics to find out which posts have brought you the most traffic. A good way to refresh them is to lengthen the content by adding a few paragraphs and updating any information. Always check for dead links and rework your old headlines to be more SEO friendly.
Quick Tip: Your content plan is just not about articles. Content management can be videos or audio also. Are you planning on launching a YouTube channel? A Podcast? Doing any Facebook Live videos? Any of these would make awesome blog posts that you could convert into an article and upload to your website.
Hints: (Hey, I’ve made it super easy for you! Here are 26 ideas ready and waiting for you!)
FAQ (valuable from a Facebook Live video)
Behind the scenes of your business
Problem with a solution
Tell a story
The ultimate guide
Ask a question
Best of X
How I do X
People to follow p
What does this mean?
How I overcame x
3. Schedule (est. time: 30 minutes)
In this content plan, you are scheduling the publish date, your category, headline, type, and content upgrade. Let’s break each of these down.
Publish Date: This is the “go live” date of the content. In general, you will start working on the content one week prior to the “go live” date.
Category: This is the category or topic that the content falls under from #1 above.
Headline: According to CopyBlogger, 8 out of 10 people will read your headline, but only 20% will read anything else. Headlines are powerful and that is the headline determines the effectiveness of the entire content. Headlines should offer a reward to the reader (for taking up their valuable time), provide urgency (you must read this now!), and be unique (why read your article over another one). For this exercise, do your best in coming up with the headline, you can always change it later.
Type: State whether you will prepare an article, video or audio for your content. It can be a combination of any of these. For instance, if you create a YouTube video, you can upload the video to your website and include an article along with the video.
Content upgrade: This is a free cheatsheet, workbook, or any content upgrade you will provide along with your content to encourage opt-ins to your email list. Not every content will need a content upgrade, but most them should have one.