Let’s face it. With our monthly mortgage payment or rent, monthly bills, kids sports, the list could go on, there’s not a lot of extra cash laying around to start your dream business. The good news is that there has never been a better time in history to start an online business with almost little cash upfront. Let me break it down.
First, you will need your domain name for your website. Be sure the name you have selected isn’t trademarked or being used in your industry as this could cause you issues later down the road so speak to your attorney if you have any questions or concerns. If you need help with coming up with a name, check out NameMesh. GoDaddy and Namecheap are both good options for domain name registration.
For your website, there are several low cost or free options available. Wix, Squarespace, Wordpress, and Weebly are all contenders in the DIY website builder space. You really can’t go wrong with any of these options, although Squarespace has made it super easy for the non-technical DIY entreprenuer to set up a good looking website that converts visitors into customers.
To drive traffic to your site, to gain exposure and build your relationship with potential customers, you will need to set up your content marketing strategy. This could be as simple and inexpensive as a blog along with free giveaways to encourage customers to sign up for your email list. There are free options for email such as MailChimp and they provide great list building opportunities for new online businesses.
To drive organic, free traffic, be sure that your website and blog is search engine optimized. One of the best tools to start with is Google’s Keyword Planner Tool. Social media is also a great way to gain exposure; just remember that 80% of your posts on social media should be about engagement and 20% about selling. However, when you are “selling” on social media, give your followers a way to click on your website link to get your free giveaway so you can continue to build that trust with them.
Save loads of money by finding stock royalty free photos for your web site. Just be sure that you have the irrevocable copyright license to download, copy, modify, and use photos for free, including for commercial purposes, without permission from or attributing the photographer.
Canva is a great free graphic design tool website. It utilizes a drag and drop design feature which allows even non-designers to DIY creative. You can use it to design your logo, social media posts, banners, free cheat sheets, ebooks, workbooks, and so much more.
Lastly, use every free tool and platform available to save you money.
Do you have any additional tips for saving month when starting your business online?