You may have been thinking about it for a while. It’s that little voice in the back of your head that won’t go away. Perhaps you’re a faculty who wants to share your expertise with a larger audience through an online course or even selling an ebook online. Or maybe you have a special skill or gift that you know you can monetize and help people at the same time. But how do you know if you’re ready to take on the challenge of starting a new business?
Everyone needs an email list. Your fans on Facebook are not your email list. Neither are your followers on Twitter or Instagram. Your email list is the foundation of your business; you own it and you have control over it unlike the algorithms used by the social media platforms.
Individuals are very protective of their email address and who can blame them? How many lists have you unsubscribed to this week? But if you can get someone to give you their email, that means that they are interested in hearing from you on a very personal level. Content upgrades on your blog posts are a great way to list build.
But how do you get started?
Let’s face it. With our monthly mortgage payment, monthly bills, kids sports, the list could go on, there’s not a lot of extra cash laying around to start your dream business. The good news is that there has never been a better time in history to start an online business with almost little cash upfront. Let me break it down.
Think you can’t get your website up and running this weekend? Think again. Most DIY entrepreneurs try to do too much all at once. The key is to start with a simple site that covers the basics. This allows you to get your name out in the marketplace and start your email list so you can build the relationship and trust with your ideal customers. Most entrepreneurs say they wish they had started their email marketing campaigns much earlier in their start-up journey. This won’t be you.