HOW TO FIND THE SWEET SPOT FOR PRICING YOUR ONLINE COURSE

HOW TO FIND THE SWEET SPOT FOR PRICING YOUR ONLINE COURSE

The #1 question I am asked: How should I price my online course. I get it. Pricing your online course is HARD! Even for the Fortune 10 firms.

You don’t want to overprice because you believe this would keep potential students from enrolling. On the other hand, you want to be sure to charge what your online course is worth.

Before you start on the process of pricing your online course, I want you to consider this question:

Are you willing to confidently charge what you’re worth?

3 Steps to Overcome the Fear of Launching your Online Course

3 Steps to Overcome the Fear of Launching your Online Course

I’ve had so many entrepreneurs come to me after they’ve bought course after course and program after program, but NEVER launched their online course into the market. Others had launched their course once or twice but didn’t get the results they wanted and scared to take the next step.

After speaking with these entrepreneurs, I found that there were several mindset blocks holding them back.

3 Myths You've Been Told About Marketing your Online Course

3 Myths You've Been Told About Marketing your Online Course

I hear from Course Creators ALL the time that their online course is not selling, but they don’t know WHY.

 There are a lot of misconceptions about why your online course is not selling. Maybe you’ve talked with peers, family, friends, and even your next-door neighbor and EVERYONE has an opinion on what’s going wrong.

You hear things like, “it’s the price of your course.” OR “It’s your webinar.”

The reality is, it may be NONE of these things or it may be a combination of a bunch of little things.

How to Convert Online Course Prospects Through a Buyer's Journey

How to Convert Online Course Prospects Through a Buyer's Journey

The MAIN reason why your online course is not selling is not what you think.

Many course creators come to me after their failed online course launch and think that the reason why their launch failed was due to their pricing or a host of other things.

(Hint: It’s almost NEVER pricing).

Yes, your sales funnel may need tweaking here and there, but the MAIN reason why your online course is not selling is because you haven’t walked your online course prospect through the buyer's journey.

The Reason Your Online Course is Not Selling (and how to fix it)

The Reason Your Online Course is Not Selling (and how to fix it)

Your online course sales are less than desirable. Even embarrassing. But you don’t know what you’re doing wrong.

You know that your online course is EXACTLY what your audience wants. You’ve set up your sales funnel correctly (or so you thought), but the sales aren’t rolling in.

Guess where the issue lies? Your sales funnel.

Can’t get your online program launched? Try this instead.

Can’t get your online program launched? Try this instead.

Want to know the easiest and fastest way to get your online program into the marketplace and further validate your idea at the same time?

Launching via live workshops.

Yes. It is really that simple.

10 Mistakes to Avoid When Pricing your Online Program

10 Mistakes to Avoid When Pricing your Online Program

When working with my clients on pricing their online programs, I find that we tend to undervalue our services. It’s also an area that course creators make a lot of mistakes in which can be detrimental to their success. If you’re having difficulty pricing your online program, then you’re not alone. Pricing your online course can be one of the hardest decisions to make.  

Create a Quiz to Use as a Lead Magnet (for your online course)

Create a Quiz to Use as a Lead Magnet (for your online course)

Did you know that a quiz is a great lead magnet for an online course? People love taking quizzes. It sparks their curiosity and tells them a little bit about themselves.

Creating a quiz that converts into a lead for your online course can be a little challenging. Luckily, there are a few online quiz builders in the market, like Interact, that make building a quiz as a lead magnet simple, fast, and easy.

Sales Funnels that Convert (for your online course)

Sales Funnels that Convert (for your online course)

Are you ready to launch your online course, but don’t know how to get started?

Here’s what you do know:

  • ·         You need a sales funnel that doesn’t exhaust you.

  • ·         You need a sales funnel that can be automated and used again and again.

  • ·         And doesn’t break your bank.

There is a way to do this that doesn't put you on the launch roller coaster and can be replicated again and again within your budget.      

How to Start and Grow a Facebook Group (for your online course)

How to Start and Grow a Facebook Group (for your online course)

Have questions about starting and growing your Facebook group for your online course? Then this is the interview for you! Anna Gray, the host of Our Community Café and an expert in Facebook groups, talks with me about some of the key strategies for starting and growing your Facebook group. PLUS: Get your 10 FREE Tips for Growing your Facebook Group.

How to Conduct a Successful Beta Test (for your online course)

How to Conduct a Successful Beta Test (for your online course)

One of the things I always recommend when creating a new product like an online course is to start with a MVP, a minimum viable product. This gives you the opportunity to get feedback from your ideal customers and make any necessary modifications prior to your product launch.

The best way to launch a minimum viable product for an online course is through a beta test.

However, before you launch your beta, be sure that you conduct your customer interviews about your future online course. You still need to validate your course idea prior to launching your beta. You also need a solid outline of your course content, so you can set up your beta course landing page.

10 Things Your Competitors Can Teach You (before you create your online course)

10 Things Your Competitors Can Teach You (before you create your online course)

Fair warning…this post may be a little controversial. In the online course marketplace, I’m told that it’s not appropriate to look at what your competitors are doing.

Aren’t we taught in Marketing 101 that one of the things you do before you develop a new product or service is to review the competitive landscape?

This is not to copy what they are doing. In fact, it’s the opposite. You want to make sure you are differentiating yourself in the market.

How to Create a Mini Course as a Lead Magnet

How to Create a Mini Course as a Lead Magnet

Launching a new course is a huge project. In general, it takes a minimum of 60-90 days and I’ve heard from some Course Creators that they have been working on their online course for a year or more!

If creating a full-blown signature online course intimidates you, or you just don’t have the time right now to focus on your signature course, consider launching a free mini course to help grow your list while you build your signature course. You could even put a small price tag on the course to generate some incremental revenue.

How to Create an Outline for your Online Course (that delivers results)

How to Create an Outline for your Online Course (that delivers results)

I’ve spoken with several Course Creators over the past few weeks. They have an online course idea and know their ideal customer inside and out.  Some of them even have some presentations they have given and would like to turn that content (and more) into an online course. However, they don’t know how to organize their content or even where to start. If this is you, you’re not alone. Even if you have conducted live workshops in the past, have an ebook covering your exact online course idea or spoken at a conference about your topic, it can sometimes be hard to organize your content in a way that makes sense for an online course.

The Seven Steps for Creating + Launching your Online Course (and three mistakes to avoid)

The Seven Steps for Creating + Launching your Online Course (and three mistakes to avoid)

How many of you are struggling with even getting started on your online course? Maybe you’ve tried pulling together a few Powerpoints or worksheets from your live training sessions, but nothing seems to work.

I’ve been working with entrepreneurs for a while now and I’ve noticed that everyone seems to be making the same mistakes. These mistakes are easy to make, but they can really have a negative impact on your progress.

The Anatomy of a Sales Page that Converts (for your online course)

The Anatomy of a Sales Page that Converts (for your online course)

It’s go time! You’ve spent weeks (or even months) on your online course. You know your ideal customer inside and out, decided on pricing for your course, prepared your course videos and worksheets and loaded them into the course platform. You are ready for your first group of customers! It's time to design your sales page. 

How to Build Your Audience for Your Online Course

How to Build Your Audience for Your Online Course

I know from talking to many Course Creators, the #1 frustration for them is building their audience. They are not alone. This is a challenge for most entrepreneurs.

We don’t live in a build it and they will come world. The market is way too noisy. Before any Course Creator develops their online course program, they should focus first on building their audience.

Why? Your audience will help guide you in what is needed in your program. After all, you don’t want to spend time and money creating an online course that no one will buy! You can talk to your audience about their pain points and their biggest frustrations. Just remember…people can live with a headache, but they will pay top dollars to get rid of a migraine!

20 Essential Tools for Course Creators

20 Essential Tools for Course Creators

Are you thinking of creating an online course? Does the tech stuff scare you? Confused about the tools needed to develop your course? Here, I’m going to break down all the tools needed by Course Creators in each step of the course creation process.  

What's the Right Platform for my Online Course?

What's the Right Platform for my Online Course?

The number one question I’ve been asked recently is what platform should I use to launch my online course. It’s a very valid question and the answer depends on what you’re trying to achieve.

First, let’s talk about what options are available for course creators. There are three primary ways for course creators to launch their online course. One is through a course marketplace and another is to host your course on a learning management system. The last option is to host your course on your own website with a plug-in.

How To Discover Your Profitable Course Idea

How To Discover Your Profitable Course Idea

Are you a consultant, coach, or entrepreneur who wants to monetize your expertise and stop trading time for dollars through an online course? 

Are you frustrated with unpredictable revenue and worrying about where the next client is coming from? Do you want to launch an online course to combat these issues, but are concerned about finding the perfect course for your business?  

After all, you're a busy entrepreneur and can't afford to waste any time on a project that doesn't yield results.